Fetch! BarkBox Raises $5 Million for Doggy Treat Deliveries.

It’s like Birchbox, minus the makeup, plus the chew-toys.
barkbox

Lerer Ventures Hires an Obama Electioneer to Run Its Incubator

Meet Ashley Arenson, Soho Tech Labs’ new general manager.
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“Sponsor Content” Doesn’t Fool Anyone Except Advertisers

One big difference between the Atlantic’s Scientology ad and every other advertorial — we actually paid attention to it.
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News Byte

BuzzFeed Adds Videogame Writer Joseph Bernstein

Another hire, another chance for BuzzFeed to demonstrate that its ambitions go much further than shareable photos of dogs: The startup has hired Joseph Bernstein, who has been covering videogames and gaming culture for Kill Screen, a website and quarterly magazine. Earlier this month, BuzzFeed announced a $19 million funding round.

News Byte

BuzzFeed’s Investors Are Back for $19 Million More

BuzzFeed, the fast-growing, Facebook-friendly Web publisher, has raised another $19.3 million. The deal comes a year after the company rounded up $15.5 million in funding, and involves the same set of investors, including New Enterprise Associates, Lerer Ventures, Hearst Media, Softbank and RRE. BuzzFeed has raised more than $46 million since 2008, and says the money will go into international expansion, among other plans.

Video News Start-Up NowThisNews Taps MTV Pioneer Judy McGrath for Advice

The woman who brought us Kurt Loder and Martha Quinn (Google ’em!) weighs in on a next-gen product. Which you can now see for youself.
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Sandy Soaks Gawker, HuffPo, BuzzFeed

The cloud can’t help you if water knocks out your server.
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Voices

The Advertorial’s Best Friend

BuzzFeed, like a growing number of Web publishers, turns ads into content.

Mitt Romney Goes Viral

Two million views and counting.
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Jony Ive Shows You How Apple’s Sausage Gets Made

BuzzFeed Hires Web Video Pioneer Ze Frank

Ken Lerer’s CNN-Killer Hires a CNN Veteran

HuffPo Vet Paul Berry Unveils Rebel Mouse, a “Social Front Page”

Nope! Still No Bubble Here, Says Marc Andreessen.

BuzzFeed’s Secret Plan to DESTROY Internet Ads Revealed! (By BuzzFeed.)

Huffington Post Tech Boss Leaves AOL, For Real

“Oops”: Rick Perry’s Viral Classic Hits a Million Views Overnight

The Secrets Behind a Viral Web Hit–And the Huffington Post's Success

Your iPad Is Going to Look Pretty Ancient One Day, Too