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	<title>AllThingsD &#187; BuzzNet</title>
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		<title>Gawker Media's Nick Denton Sells Another Blog and Puts Another One on the Block</title>
		<link>http://allthingsd.com/20081230/gawker-medias-nick-denton-sells-another-blog-and-puts-another-one-on-the-block/</link>
		<comments>http://allthingsd.com/20081230/gawker-medias-nick-denton-sells-another-blog-and-puts-another-one-on-the-block/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 22:43:35 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[BuzzNet]]></category>
		<category><![CDATA[Consumerist.com]]></category>
		<category><![CDATA[Defamer.com]]></category>
		<category><![CDATA[Gawker Media]]></category>
		<category><![CDATA[Idolator.com]]></category>
		<category><![CDATA[Nick Denton]]></category>
		<category><![CDATA[Peter Kafka]]></category>

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		<description><![CDATA[Gawker Media's Nick Denton continues to shrink his blog empire: He has sold off Consumerist.com to Consumers Union, the nonprofit that publishes Consumer Reports. And he is in talks to sell Defamer.com.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/11/nick-denton.jpg"><img class="alignright size-full wp-image-1015" title="nick-denton" src="http://mediamemo.allthingsd.com/files/2008/11/nick-denton.jpg" alt="" width="150" height="200" /></a>Gawker Media&#8217;s Nick Denton continues to shrink his blog empire: <a href="http://consumerist.com/5119817/consumers-union-buys-consumerist">He has sold off Consumerist.com</a> to Consumers Union, the nonprofit that publishes Consumer Reports. And he is in talks to sell <a href="http://defamer.com/">Defamer.com</a>.</p>
<p>Denton wouldn&#8217;t comment on the sale of Consumerist, an advocacy site with attitude <a href="http://mediamemo.allthingsd.com/20081112/gawker-medias-nick-denton-anyone-want-to-buy-a-blog/">that he put on the block last month</a>. And he would only confirm that Defamer, his attempt to break into Hollywood coverage, is for sale.</p>
<p>But I&#8217;m told that Consumerist may have fetched something in the &#8220;mid-six figure range,&#8221; and that a logical buyer for Defamer would be BuzzNet, <a href="http://www.alleyinsider.com/2008/4/nick_denton_shrinking_gawker_media_ditching_three_sites">the pop culture blog network that picked up Denton&#8217;s Idolator music site earlier this year</a>.</p>
<p>When the Defamer sale is complete, Denton will have nine blogs left, down from a high of 15. He has also laid off staff, reduced compensation and is trying to force vendors to cut their fees&#8211;and generally followed most of the playbook he published this fall in his <a href="http://nickdenton.org/5083616/a-2009-internet-media-plan">&#8220;doom-mongering&#8221; memo</a>.</p>
<p>Last month, Denton boasted about record revenues. But he says that December sales are poor&#8211;as they have been across much of the Web world.</p>
<p>UPDATE: Here&#8217;s a comment from Nick, who objects to my use of the verb &#8220;shrink&#8221; in my first paragraph. He suggests &#8220;prune&#8221; as an alternative: &#8220;The six sites we&#8217;ve put up for sale or merged this year represent about a tenth of our total page views. Our core properties&#8211;Gizmodo, Gawker, Kotaku, Jezebel, Lifehacker, io9, Fleshbot, Jalopnik and Deadspin&#8211;make up for that in about two months of growth.&#8221; And he notes that Gawker Media pageviews are up 67 percent, to 259 million, in November, according to Quantcast.</p>
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