Blip.TV Raises $10 Million for More Web Video You (Probably) Won’t See on Hulu

It’s no YouTube, but Blip.TV is turning five, too. That’s impressive enough for any Web video outfit, but CEO Mike Hudack also has a good story to tell: He’s figuring out how to make money from the clips small-time producers make–and how to get the producers enough money to make more clips. Repeat.

Tumblr Raises Another $5 Million From Spark and Union Square. Now It Wants Your Money.

Tumblr’s David Karp, seen carpet surfing on the cover of New York Magazine this week, says his hipster blog service is ready to become a real business. Karp’s VC backers seem to believe him.

Another Big Bet on Mobile Payments: Boku Raises $25 Million

Is there big money in mobile payments–systems that let people buy stuff using their phones? Not yet, perhaps. But investors are betting there will be. Latest example: Boku, a mobile payment start-up that raised $13 million last June, has added another $25 million via a C round led by DAG Ventures. Benchmark Capital, Index Ventures and Khosla Ventures are all re-upping.
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More Money for Ad Tech: Rubicon Project Raises $9 Million

Start-ups whose business plans are based on selling advertising are having a very hard time raising money. But start-ups that want to make money by helping other people sell advertising? That’s another story. Today’s example: Rubicon Project, a Los Angeles-based advertising-optimization start-up, has raised a $9 million C round led by Peacock Equity, the joint venture co-owned by GE Capital and GE’s NBC Universal.

“DoubleClick for Web Video” Start-up FreeWheel Raises $12 Million

Yes, investors are still betting on Web video. Just not in the way they used to: FreeWheel, one of the buzzier online video start-ups you’ve never heard of, has raised a $12 million C round from Battery Ventures, which had provided financing for the company’s first two rounds, and Foundation Capital.