6 posts and columns on cable network

Viacom, YouTube Make Their Case: Read Their Secret Papers Here

in Media on March 18, 2010 at 10:15 am PT

And we’re off! Court filings in the YouTube-Viacom suit were just unsealed and we can finally read them for ourselves. Settle in–this will take a while.

Why Broadcast TV Won’t Miss Oprah

in Media on November 20, 2009 at 9:38 am PT

You can debate whether Oprah Winfrey’s plans to shut down her broadcast show–in 2011–and move to cable constitutes “news.” Ditto for what it means for the culture. But what do Oprah’s plans mean for the TV business? Not that much, argues JP Morgan analyst Michael Meltz.
oprah

Will an Ad Recovery Pass Viacom By?

in Media on August 25, 2009 at 6:24 am PT

Hard to tell how much of the modest ad recovery we’re hearing about is real versus hoped for. But analyst Richard Greenfield says that either way, Viacom won’t be getting a boost.
sunshine-cloud

Google’s Top Chef Tripped Up by Shellfish

in Media on August 21, 2009 at 3:00 am PT

Hey Googlers! Ever wonder what life is like on a big-deal, nationally televised reality show? If you’re working at the main Googleplex in Mountain View, you may be able find out: Just ask Preeti Mistry. You can find Mistry at Charlie’s Cafe, where’s she’s back to work running Google’s much celebrated cafeteria. But earlier this year, she was a contestant on Bravo’s “Top Chef,” which kicked off its sixth season this week. And she survived the first episode, clams and all.
preeti-mistry

I Assure You, Mr. Busey, the Ad's Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.

I Assure You, Mr. Busey, the Ad’s Placement Was Entirely Unintentional …

in News on October 4, 2008 at 2:24 pm PT

How do you persuade TV viewers to watch advertisements when the DVR has accustomed them to skip through them? That’s the dilemma facing television and cable networks today, one that’s so far defied a solution. But perhaps not for much longer.