News Byte

Latest NBC Cancellation: Google Ad Partnership

Google’s rocky efforts to extend its online advertising prowess into old media hit another big bump with confirmation today that NBC Universal was pulling out of a two-year-old partnership under which Google brokered ad sales for some of its cable networks. Sources tell Adweek that neither the networks nor the advertisers were bowled over by the service or the results.

Time Warner Sees Ally in Web

The chief executive of Time Warner Inc. said he is turning to Google Inc. as an ally in his push to bring cable shows to users across various devices and that the Web giant’s new service for accessing and searching Internet programming on TVs isn’t the threat many television distributors fear.

Cable Operators Seek Help to Avoid Future Blackouts

Cable operators want Washington to prohibit broadcasters from yanking channels during fee negotiations, a move that might help consumers avoid missing their favorite TV shows but would change the balance of power in price negotiations between station owners and cable companies.

Bummed Out by Super Bowl Ads? So Are Advertisers.

Underwhelmed with last night’s Super Bowl ads? So are the people who paid for them. The majority of TV ad buyers say they think their spots are less useful than they used to be. That’s potentially good news for Google and the Web, but it will be a long time coming.

Hulu Makes Its First Move Outside the U.S., Courtesy of a Reality Show You Don’t Know

Hulu is a big hit in the U.S. But even though the video site has spent a year trying to gain a foothold in other countries, you still can’t see it anywhere else. This should change early next year, but in the most limited way. Hulu plans to let users in the U.K., and most likely, other countries, access its U.S. site to watch a single show: The made-for-the-Web reality series, “If I Can Dream.”
If I Can Dream Hulu

Time Warner Gives Wall Street a Pleasant Surprise, but Has Bad News for Time Inc. Employees

Yesterday, Viacom told Wall Street that its third quarter had been better than most analysts expected. Today Time Warner delivered a similar report: Revenue was on track, but cost savings improved the bottom line. That won’t help hundreds of Time Inc. employees who face job cuts this quarter. Meanwhile, the company can’t ditch AOL soon enough: It has already spent $100 million prepping it for a spinoff this year.
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Wall Street to Comcast: No NBC for Us, Thank You Very Much

Maybe this is why Comcast rushed to knock down a story that said it bought NBC Universal from GE: It knew Wall Street would hate the idea.
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Time Warner Dumping Its Magazines? Not So Fast.

Heavyweight media investor Gordy Crawford–who happens to own a big chunk of Time Warner–says the conglomerate plans to dump its magazine business. But I get the sense that Jeff Bewkes and company plan on keeping at least some of the unit’s iconic titles.
time titles

Time Warner Clips–But Not Shows–Land on YouTube

Another feather for the “we’ve got real stuff” cap that YouTube is showing off these days: Google’s video site has hammered out a deal with Time Warner to show clips from the media conglomerate’s cable networks, TV shows and movies. But you won’t be seeing full-length shows or movies from Time Warner on the world’s biggest video site–it’s saving those for cable companies that play along with its “TV Everywhere” plan.
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Razorfish-Publicis: And the Digital Walls Come Tumbling Down

The prevailing wisdom has been that the important word in ‘digital advertising agency’ wasn’t the advertising as much as it was the digital. Technology was king. That has all changed, as seen in two deals in the past week.