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The Curse Heard Round the Globe–Well, Actually, Just the Web, But It's a Start for Yahoo

Kara Swisher in News on June 3, 2009 at 7:00 am PT

San Jose Mercury News columnist Chris O’Brien made a lot of humorous hay at the expense of Yahoo CEO Carol Bartz yesterday, in a joke piece called: “Bartz Unveils New &*%! Strategy for Yahoo.” O’Brien cleverly created a fictional transcript of a Yahoo staff meeting where Bartz–by now, well-known for her salty language–lets loose in an address about just how sick she was of competitors getting all the good press: “So we’re re-branding the company around excessive use of profanity. Our new marketing slogan will be, ‘Yahoo, (expletive) yeah!’” Not that there’s anything wrong with that.