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Predictive Data Startup Infer Raises $10M From Redpoint

Kara Swisher in News on April 23 at 4:30 am PT

Infer, a Palo Alto, Calif., startup that makes data-focused business apps to help companies target their best potential customers, said it has raised $10 million in a Series A funding led by Redpoint Ventures. Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and angel investors also participated in the round. Infer, which is profitable, mines a range of data to determine those with the highest propensity to buy. Along with the funding for its “predictive customer scoring model,” Satish Dharmaraj of Redpoint Ventures will join the company’s board.

News Byte

Talenthouse Brings in Nokia, Adidas and Coca-Cola to Sponsor Engagement Platform

Kara Swisher in Media on April 23 at 3:00 am PT

Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”