ATT’s New Ads Tout Network Enhancements, While Sprint Spots Extol the Virtues of Competition

Seeking to improve its network quality and reduce complaints around dropped calls and other issues, AT&T is spending billions of dollars each year on upgrades, new cell sites and other costly improvements. Now, though, AT&T wants to get some credit for what it is doing and has launched a ad campaign in a number of key cities focusing on the latest in local improvements. In doing so, though, the carrier faces the tricky balance of trying to tout its improvements without being seen as doing more talking than doing. Sprint, meanwhile, has new ads touting the value of competition.

magicJack: Cheap, Way Overhyped, But Really Works

Walt reviews magicJack, an Internet-based device for making phone calls from a computer.
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Ma Google

Google’s finally gone and done something with GrandCentral, the voice communications start-up the company acquired some 21 months ago. After migrating it over to its infrastructure and enhancing it with some new features, Google relaunched it this morning as Google Voice. And at first glance, the service is impressive.
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