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	<title>AllThingsD &#187; caller ID</title>
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		<title>Mr. Number Aims to Make Unwanted Cell Phone Calls a Thing of the Past</title>
		<link>http://allthingsd.com/20110420/mr-number-aims-to-make-unwanted-cell-phone-calls-a-thing-of-the-past/</link>
		<comments>http://allthingsd.com/20110420/mr-number-aims-to-make-unwanted-cell-phone-calls-a-thing-of-the-past/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 12:30:17 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[call blocking]]></category>
		<category><![CDATA[caller ID]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Jason Devitt]]></category>
		<category><![CDATA[Mr. Number]]></category>
		<category><![CDATA[Research In Motion]]></category>
		<category><![CDATA[Vindigo]]></category>

		<guid isPermaLink="false">http://mobilized.allthingsd.com/?p=6586</guid>
		<description><![CDATA[The start-up, launched by Vindigo founder Jason Devitt, aims to return control of the phone to its owner by blocking unwanted calls and using crowdsourcing to identify callers not in one's address book.

A new extension of the service, being announced on Wednesday, will allow users to also tell their friends whether they are interested in being called at the moment.]]></description>
			<content:encoded><![CDATA[<p>For years, Jason Devitt was best known as the <a href="http://news.cnet.com/Vindigo-to-expand-service--for-a-fee/2100-1040_3-861810.html">founder of Vindigo</a>, an early pioneer in the mobile app space and the creator of one of the first location-based apps, a city guide for the Palm Pilot. Now he&#8217;s trying to reinvent himself as Mr. Number.</p>
<p><a href="http://mobilized.allthingsd.com/files/2011/04/Screen-shot-2011-04-19-at-10.22.26-PM.png"><img src="http://mobilized.allthingsd.com/files/2011/04/Screen-shot-2011-04-19-at-10.22.26-PM-198x300.png" alt="" title="Screen shot 2011-04-19 at 10.22.26 PM" width="198" height="300" class="alignright size-medium wp-image-6599" /></a></p>
<p>Devitt is CEO of a small Bay Area company that has quietly built a business around blocking unwanted calls and offering caller ID for numbers that would ordinarily not be listed. <a href="http://mrnumber.com/">Mr. Number</a>, the name of the start-up, does this by asking users to opt-in and share their address books for the sole purpose of allowing Mr. Number to identify incoming calls to other members.</p>
<p>As a result, the service can identify an estimated 70 percent of incoming phone calls in the United States. Mr. Number also uses crowdsourcing to identify and block telemarketing and other unwanted phone calls.</p>
<p>&#8220;It turns out there is a big problem out there and it is larger than you would expect,&#8221; Devitt told Mobilized earlier this week. Some 50 million calls a day in the U.S. come from telemarketers, with still more coming from scams, harassing bill collectors and other unwanted callers, Devitt said.</p>
<p>The result is that Mr. Number now has some 2 million users for its service, which helps smartphone owners weed out such calls. Many use a free version of the service, though the company also has paid versions with prices reaching as high as $9.95 a month. The 10-person company has a decent (though unspecified) amount of revenue, Devitt said, but is not yet profitable.</p>
<p>There are versions of Mr. Number for BlackBerry, Android and iPhone, though the features vary, in large part because Apple restricts how much access developers have, particularly to the phone stream itself. So while BlackBerry and Android users can see who is calling and block unwanted calls entirely, iPhone users can only retrospectively identify who has called. </p>
<p>With Android and BlackBerry, Mr. Number has both paid and free versions, while the iPhone app is a low-cost paid app for doing reverse number lookups. </p>
<p>On Wednesday, Mr. Number is announcing a new addition to its service&#8211;a feature that allows users to share their status, allowing friends also on the service to know whether they are available for a call, only really looking for texts or totally tied up. The hope, Devitt said, is that the new service will make people feel more comfortable calling people.</p>
<p>&#8220;There’s no easy way to know a good time to call someone,&#8221; Devitt said. When phones were rooted in the house, things were simpler. If someone was out doing something, they wouldn&#8217;t be bothered, while if they heard the phone ringing, they were at home. With a cell phone, you never know where someone is when you call them. Devitt said he calls people less frequently these days, assuming quite reasonably that they are probably busy doing something else.</p>
<p><a href="http://mobilized.allthingsd.com/files/2011/04/Screen-shot-2011-04-19-at-10.19.06-PM.png"><img src="http://mobilized.allthingsd.com/files/2011/04/Screen-shot-2011-04-19-at-10.19.06-PM-275x293.png" alt="" title="Screen shot 2011-04-19 at 10.19.06 PM" width="200" height="213" class="alignright size-medium wp-image-6595" /></a></p>
<p>Devitt said the new service will allow the company to have a free iPhone app, but even there it can&#8217;t do all the things that the Android version can, such as automatically change a user&#8217;s status when they pick up the phone. And when a user changes their status to &#8220;do not disturb&#8221; on Android, Mr. Number can mute the phone&#8217;s ringer, an option Apple does not allow.</p>
<p>If the current product seems a bit narrow, Devitt insists that is just where Mr. Number is starting.</p>
<p>&#8220;We actually have a broader vision than that,&#8221; he said. &#8220;The people you comm with on your phone are your true social network. We’re very interested in the set of circumstances we can construct around that.&#8221;</p>
<p>Asked whether he has any regrets about getting out of the location-based services game so early, Devitt notes that he sold his company and made money for both himself and his investors. Devitt <a href="http://news.cnet.com/Vindigo-sold-to-Japanese-content-company/2100-1046_3-5313803.html?tag=mncol;1n">sold Vindigo to a Japanese company in 2004</a>, though it was later shut down.</p>
<p>&#8220;It would have nagged me a lot more if we hadn’t sold it and made money,&#8221; Devitt said. &#8220;I prefer to take pleasure that we were very far ahead in our thinking.&#8221;</p>
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		<title>The Rise of Caller ID Spoofing</title>
		<link>http://allthingsd.com/20100208/the-rise-of-caller-id-spoofing/</link>
		<comments>http://allthingsd.com/20100208/the-rise-of-caller-id-spoofing/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 08:00:42 +0000</pubDate>
		<dc:creator>Andy Jordan</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Andy Jordan]]></category>
		<category><![CDATA[app stores]]></category>
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		<category><![CDATA[Caller ID spoofing]]></category>
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		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=21030</guid>
		<description><![CDATA[Applications that let users change or “spoof” their Caller ID are gaining in popularity in mobile phone app stores, even as Congress considers stalled legislation to outlaw particular uses of the technology, and criminals use it to engage in nefarious activity.]]></description>
			<content:encoded><![CDATA[<p>Applications that let users change or “spoof” their Caller ID are gaining in popularity in mobile phone app stores, even as Congress considers stalled legislation to outlaw particular uses of the technology, and criminals use it to engage in nefarious activity.</p>
<p>Caller ID spoofing technology allows a user to change the caller ID to show any desired number on a recipient&#8217;s caller ID display. There are currently a handful of companies that offer this service including SpoofCard (and its mobile application called Spoof App) and Spoofem, among others.</p>
<p><a href="http://blogs.wsj.com/digits/2010/02/05/the-rise-of-caller-id-spoofing/?mod=rss_WSJBlog&#038;mod=">Read the rest of this post on the original site</a></p>
]]></content:encoded>
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		<title>Connecting With Your Inner Earpiece</title>
		<link>http://allthingsd.com/20100119/connecting-with-your-inner-earpiece/</link>
		<comments>http://allthingsd.com/20100119/connecting-with-your-inner-earpiece/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 00:17:22 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=1023</guid>
		<description><![CDATA[The new Jawbone Icon synchs with a PC to expand its voice-command capability and add personality to your Bluetooth device.]]></description>
			<content:encoded><![CDATA[<p>Apps are hot. These are the small programs that can be installed on a digital gadget to get it to do more than what it did when you bought it. Apple&#8217;s (AAPL) iPhone and iPod Touch are the best app platforms right now thanks to the company&#8217;s App Store, which offers an estimated 125,000 apps. Research in Motion (RIMM), Android, and Palm (PALM) devices also work with apps.</p>
<p>But why should smart phones have all the fun? Yahoo (YHOO) Connected TVs from Samsung, LG (LG), Sony (SNE), and Vizio allow people to load app-like &#8220;widgets&#8221;—including Facebook, Twitter, weather and stock quotes—onto their big-screen TVs. And GPS navigation devices take advantage of apps for information on fuel prices and traffic. </p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=7D72A10A-7313-407C-8E40-0FDEB1C5ACA1&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={7D72A10A-7313-407C-8E40-0FDEB1C5ACA1}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>This week, I tested a Bluetooth earpiece that also can be made smarter with apps: Aliph&#8217;s $100 Jawbone Icon (http://us.jawbone.com). Like many other wireless earpieces, it connects to your Bluetooth-enabled phone so you can talk, hands-free. Unlike other Bluetooth earpieces, the Jawbone Icon can be plugged into a computer and loaded with different settings and apps. This works using Aliph&#8217;s Web-based software platform called MyTalk (http://mytalk.jawbone.com) and some apps enable more than hands-free talking. </p>
<p>For now, there are only two apps that truly expand the functionality of the earpiece, in my opinion. But MyTalk is a good start in making this tiny Bluetooth device more sophisticated and encouraging more hands-free productivity.</p>
<p>The idea of connecting an earpiece to a PC is helpful in two respects. First, it turns the Jawbone into a dynamic product that can be updated and enhanced over time, rather than never changing from the day you buy it. Second, it lets users more easily adjust the settings of a device that&#8217;s too tiny to have its own screen, thus eliminating the need for more confusing buttons on the device. Over time, these earpieces could become even simpler and smaller as more of their settings are adjusted on the computer.</p>
<p>Since the Jawbone Icon and its MyTalk software platform launched this week, only five &#8220;dial apps&#8221; and 10 &#8220;audio apps&#8221; are available for synching to the earpiece. The former are apps that perform functions by dialing out on your phone, like hands-free text messaging; the latter are settings to adjust the voice making announcements in your ear, like telling you that the battery needs charging. As of now, only one of each app category can be synched onto the Jawbone Icon at any given time. Aliph plans to make the Icon capable of simultaneously running multiple apps sometime this year.</p>
<p>If you ever used one of the earlier Jawbone models and thought you weren&#8217;t hip enough to remember how its hidden earpiece buttons worked, the Jawbone Icon&#8217;s refreshingly simple design will bring a sigh of relief. It uses two easily detected controls. One is an obvious button on the top of the earpiece that controls the earpiece&#8217;s functions. The other is a tiny on/off switch on the inside surface that couldn&#8217;t be easier to use. </p>
<p><div id="attachment_1025" class="wp-caption aligncenter" style="width: 285px"><img src="http://solution.allthingsd.com/files/2010/01/PJ-AT232_SKYBOX_G_20100119183210-275x183.jpg" alt="The Ace model personified" title="PJ-AT232_SKYBOX_G_20100119183210" width="275" height="183" class="size-medium wp-image-1025" /><p class="wp-caption-text">The Ace model personified</p></div></p>
<p>The Icon comes in six models with catchy names that match the &#8220;persona&#8221; of the  audio apps: The Hero, The Rogue, The Ace, The Catch, The Thinker and The Bombshell—each literally has its own distinct voice. Each device weighs less and has a wider and shorter design than previous Jawbones. The Icons come in shades of black, silver, white, red and gold, depending on the model&#8217;s persona, and resemble handsome jewelry. </p>
<p>Each earpiece has a short, gray bendable USB connector that allows for easy  access to a PC&#8217;s USB port. This is used for synching and charging the earpiece, though a separate wall charger also comes in the box. </p>
<p>I tested my Jawbone Icon by plugging it into both an Apple MacBook Pro and a Dell (DELL) running Windows 7. I logged onto http://mytalk.jawbone.com and requested an invitation to use the MyTalk software by sending Aliph my email since it&#8217;s still in a &#8220;private beta&#8221; or experimental phase. You&#8217;ll have to do the same until MyTalk comes out of its private beta stage sometime in the next few months. </p>
<p>After setting up an account using my email and a password, I followed on-screen instructions to get started with synching apps to my earpiece.</p>
<p>MyTalk&#8217;s dial apps include five programs that help you do more with your voice, so you don&#8217;t need to look down to type on a mobile device. Once synched with your Jawbone Icon, the app will activate as soon as you press and hold the earpiece button. </p>
<p>For now, only two of the five dial apps are really helpful for the headset: Jott and Dial2Do. Both let people use their voice to send themselves reminders, send tweets on Twitter, and send text messages—assuming the programs correctly interpret what is dictated. I had pretty good luck with this, though one test of the text-messaging function thought I said &#8220;needle&#8221; when I really said &#8220;noodle&#8221; and another interpreted &#8220;blinds&#8221; as &#8220;blind.&#8221;</p>
<p>Of the two, I found Dial2Do a little easier to use. Its Basic Account is free but is limited to sending yourself reminders, while a Pro Account costs $40 a year or $3.99 a month, and offers social-networking, emailing and text-messaging, among other things. Jott can only be used free for one week, but requires a credit-card number for signing up and will charge $2.95 a month after the trial week is over. </p>
<p>MyTalk&#8217;s remaining three dial apps aren&#8217;t too exciting: &#8220;Directory Assistance 411&#8243; and &#8220;Voice Dial,&#8221; a feature that only works if your phone has built-in voice-dial capability, which most do now. Another app called 1-800-FREE411 lets users get 411 information without being charged carrier fees. </p>
<p>MyTalk&#8217;s audio apps include six playful voices, three in different languages (German, Spanish and French) and one plain, unaccented English voice. Each of the playful voices has a coinciding photo and name when you&#8217;re picking settings on the Web site. One called &#8220;The Bombshell&#8221; is represented by an attractive, blonde woman who speaks in a sexy voice. A voice called &#8220;The Rogue&#8221; says, &#8220;I am ready for my assignment,&#8221; when the earpiece is turned on. During most of my testing, I kept my Jawbone Icon set on &#8220;The Ace,&#8221; represented by a woman with a smart British accent who said, &#8220;They can wait,&#8221; when I declined calls. </p>
<p>The chosen audio app voice speaks every so often, like when the device is turned on, when you query the headset&#8217;s remaining battery life (an indicator light also tells you the remaining charge), when an incoming call is received or when you turn the headset off. But the Voice Dial app uses the standard voice that comes with your device&#8217;s voice-dialing capability—not the fun audio app voice you&#8217;ve chosen. </p>
<p>Another downside to the headset is that it isn&#8217;t yet able to tell you the name of whoever is calling even if you have them as a contact in your phone; instead, it only reads the phone number aloud. If you&#8217;re like me, you don&#8217;t know have many numbers memorized anymore, so this isn&#8217;t helpful. Instead, it forced me to look at my phone for the caller ID, defeating the purpose of a hands-free earpiece. Aliph hopes to fix this problem within a year.</p>
<p>The Jawbone Icon is the first earpiece to use a software platform for adding apps, and MyTalk makes synching easy. Although Aliph plans to offer more apps and software updates for the Jawbone Icon (and subsequent devices), there will likely always be some activities that are simply too difficult to perform using voice alone. But MyTalk is a good first step toward making the Bluetooth earpiece more useful.</p>
<p class="tagline">Email mossbergsolution@wsj.com</p>
<p><strong>Write to </strong> Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>Two Years and 30,000 Complaints Later, FTC Finally Busts Car Warranty Robocallers [UPDATED]</title>
		<link>http://allthingsd.com/20090518/2-years-and-30000-complaints-later-ftc-finally-busts-car-warranty-robocallers/</link>
		<comments>http://allthingsd.com/20090518/2-years-and-30000-complaints-later-ftc-finally-busts-car-warranty-robocallers/#comments</comments>
		<pubDate>Mon, 18 May 2009 15:46:34 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[National Do Not Call Registry]]></category>
		<category><![CDATA[phone sex]]></category>
		<category><![CDATA[robocalls]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17792</guid>
		<description><![CDATA[After more than one billion unsolicited calls and some 30,000 complaints--one from Senator Charles E. Schumer--the Federal Trade Commission is finally going after companies responsible for those supremely annoying car warranty robocalls.

You know the ones I’m talking about, I’m sure. They’ve been occurring since 2007 and go something like this: “This is the second notice that the factory warranty on your vehicle is about to expire.” Hang up and the machine calls you again later. Transfer to a “warranty specialist” and ask to be taken off the call list and you’re either hung up on or, in my case, given an 800 number to call that turns out to be a phone sex line.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/telemarketers_666-150x150.jpg" alt="telemarketers_666" title="telemarketers_666" width="150" height="150" class="alignright size-thumbnail wp-image-17801" />After more than one billion unsolicited calls and some 30,000 complaints&#8211;<a href="http://schumer.senate.gov/new_website/record.cfm?id=312914">one from Senator Charles E. Schumer</a>&#8211;the Federal Trade Commission is finally going after companies responsible for those <a href="http://online.wsj.com/article/BT-CO-20090515-717706.html">supremely annoying car warranty robocalls</a>.</p>
<p>You know the ones I’m talking about, I’m sure. They&#8217;ve been occurring since 2007 and go something like this: &#8220;This is the second notice that the factory warranty on your vehicle is about to expire.” Hang up and the machine calls you again later. Transfer to a “warranty specialist” and ask to be taken off the call list and you’re either hung up on or, in my case, given an 800 number to call that turns out to be a phone sex line.</p>
<p>In complaints filed in United States District Court in Chicago, the agency accuses telemarketer <a href="http://www.ftc.gov/os/caselist/0823263/index.shtm">Voice Touch</a> and warranty outfit <a href="http://www.ftc.gov/os/caselist/0923110/index.shtm">Transcontinental Warranty</a> of <a href="http://www.google.com/hostednews/ap/article/ALeqM5jFpGIsUi1KVrRr07BBoVqLrkz0ZQD98729IO0">deceptive sales practices and violating telemarketing rules</a> with their relentless prerecorded sales pitches for extended vehicle warranties. Among the companies’ numerous violations: dialing every number in a given area code, including those listed in the National Do Not Call Registry; robocalling 911 emergency centers; regularly spoofing call recipients by transmitting phony Caller ID information so that call they can’t identify the originating number; and pressuring consumers into purchasing  bogus extended service contracts for their cars.</p>
<p>&#8220;This is one of the most aggressive telemarketing schemes the FTC has ever encountered,&#8221; <a href="http://www.ftc.gov/opa/2009/05/robocalls.shtm">chairman Jon Leibowitz said in a statement</a>. &#8220;I&#8217;m not sure which is worse, the abusive telemarketing tactics of these companies or the way they try to deceive people once they get them on the phone.&#8221;</p>
<p>Right on. One question though: If this is the most aggressive telemarketing scheme the FTC has ever encountered, why did it take the agency two years and 30,000 complaints to finally jump into action?</p>
<p>Anyway&#8230;</p>
<p>The FTC has asked for temporary restraining orders to halt the illegal robocalls, an asset freeze on both defendants and a permanent injunction that would force them to disgorge their ill-gotten gains.</p>
<p><strong>UPDATE:</strong> A federal judge has issued temporary restraining orders against the companies halting their &#8220;robo-dialer harassment.&#8221; He has also frozen their assets until a May 29 hearing on the FTC&#8217;s request for a preliminary injunction.</p>
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		<title>The App Test: Rating Programs for Google's G1</title>
		<link>http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/</link>
		<comments>http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 23:30:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[The Digital Solution]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[accelerometer]]></category>
		<category><![CDATA[Android Market]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[Bonsai Blast]]></category>
		<category><![CDATA[BreadCrumbz]]></category>
		<category><![CDATA[caller ID]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[Cooking Capsules]]></category>
		<category><![CDATA[Ecorio]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[gigabyte]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[handheld computer]]></category>
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		<category><![CDATA[iPhone]]></category>
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		<category><![CDATA[Movie ShowTimes]]></category>
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		<category><![CDATA[Pac-Man]]></category>
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		<category><![CDATA[Picasa]]></category>
		<category><![CDATA[PicSay]]></category>
		<category><![CDATA[Plusmo College Football]]></category>
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		<category><![CDATA[Ringdroid]]></category>
		<category><![CDATA[ringtone]]></category>
		<category><![CDATA[software]]></category>
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		<category><![CDATA[third party]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video player]]></category>
		<category><![CDATA[virtual store]]></category>
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		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/</guid>
		<description><![CDATA[Today, people interested in seeing the first Google-branded consumer-hardware product will get to satisfy their curiosity as the company, joining with T-Mobile, unveils its $179 G1 handheld computer. This touch-screen device will compete with Apple's iPhone, and it includes a key feature missing in the iPhone: a physical keyboard.]]></description>
			<content:encoded><![CDATA[<p>Today, people interested in seeing the first <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=goog'>Google</a>-branded consumer-hardware product will get to satisfy their curiosity as the company, joining with T-Mobile (DT), unveils its $179 G1 handheld computer. This touch-screen device will compete with Apple&#8217;s iPhone, and it includes a key feature missing in the iPhone: a physical keyboard.</p>
<p>The G1 is built around a model of openness, enabling developers to create applications &#8212; software programs, called &#8220;apps&#8221; for short &#8212; that will succeed or fail according to the feedback from the online community. Naturally, these community-contributed programs need a marketplace where G1 users can find them, and the Android Market provides just that.</p>
<p>This week, I installed various applications from the Android Market on a G1 and tested them out. Google (GOOG) says it will launch with around 40 to 50 applications in this virtual store, and these and all other apps will be available free of charge from now until at least the start of next year.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN469_pjMOSS_DV_20081021131626.jpg" alt="Google's G1" height="394" width="262" /><br />BreadCrumbz makes maps.</div>
<p>I found these apps to be useful, entertaining and mostly straightforward. There were a few that I felt tried to jam too much into one application, such as BreadCrumbz, an app that asks users to add pictures, instructional arrows and labels to maps that they make for friends. Other apps kept it short and sweet, like Wi-Fi Toggle &#8212; a one-touch button that turns wireless capability on or off to save battery power.</p>
<p>The G1&#8242;s apps are more utilitarian than most apps I&#8217;ve tested for Apple&#8217;s iPhone &#8212; and not quite as visually pleasing. I even compared one G1 program, Plusmo College Football, directly with the same app running on the iPhone, and I missed the artsy touches of the Apple (AAPL) version &#8212; like menus that flipped 180 degrees when selected rather than simply opening.</p>
<p>One downside: Only a measly 70 megabytes of internal flash memory are reserved on the G1 for storing these third-party applications. Once you fill that limited internal storage space, you have to delete some of your apps to add more. You can&#8217;t currently store apps on the phone&#8217;s roomier removable memory card. (A one-gigabyte microSD comes with the G1.) The iPhone doesn&#8217;t set such an arbitrary limit on application-storage space. The Android Market, like Apple&#8217;s iTunes, keeps a record of each user&#8217;s installed apps so they can be easily downloaded again later at no extra charge (if they carried a fee). But, unlike the iPhone, the G1 can&#8217;t back up your apps to a PC or Mac.</p>
<p>The G1&#8242;s open model means extra setup steps during app installation. For example, if an application will access certain information &#8212; such as a user&#8217;s Internet connection, location data (as identified by GPS) or other personal information (calendar, contacts, etc.) &#8212; warnings appear during installation, and the user must grant permission. In addition, many apps come with license agreements that must be okayed before users can continue. If something goes wrong with an app, people can post complaints on community boards or email developers, whose email addresses appear during installation.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN471_pjMOSS_DV_20081021213146.jpg" alt="The Android Market home page" height="394" width="262" /><br />The Android Market home page.</div>
<p>To offer a general idea of what&#8217;s available, I&#8217;ve highlighted a handful of apps that I like. I broke the applications into three groups: Functional, Fun (if occasionally kitschy) and Frills.</p>
<h5 class="subhed">Functional</h5>
<p>Wi-Fi Toggle: This does what it says. Once installed, it adds an icon to the G1&#8242;s desktop that provides a quick way to turn Wi-Fi on and off without digging into the settings menu.</p>
<p>Locale: Like Wi-Fi Toggle on steroids, this app allows a user to set up a G1 so it dynamically changes its settings in specific conditions. The settings can respond to calls from certain people or changes in the phone&#8217;s battery power, calendar, the user&#8217;s location or the time. For instance, the Wi-Fi can automatically turn off, ringer volume can go up or down, desktop wallpaper can change or a post can be sent. Just think of all the churchgoers who could ensure their cellphone ringers are turned off on Sunday mornings or when the church&#8217;s location is sensed.</p>
<p>Ringdroid: Make ringtones from your own songs by adjusting bars to mark the start and end of each ringtone. Hitting Save automatically keeps the ringtone, labeled with the song&#8217;s name by default, for use on the phone.</p>
<p>Video Player: The G1 doesn&#8217;t have a built-in way to play videos, and this app does the trick in a clear-cut, reliable way.</p>
<h5 class="subhed">Fun</h5>
<p>Movie ShowTimes: This lets people use a finger to flick across the G1&#8242;s touch screen to page through movie poster images, titles and brief descriptions. Below each movie description, an on-screen button labeled &#8220;Showtimes Near You&#8221; uses GPS to generate lists of nearby movie times.</p>
<p>Pac-Man: The classic arcade game never gets old. You can move Pac-Man through his maze with one of three methods: tilting the G1 so its accelerometer moves the Pac-Man, swiping with a finger to point Pac-Man in the right direction or using the trackball to move him around the screen. I preferred the trackball.</p>
<p>Cooking Capsules: This program demonstrates food-making without being either too intimidating or too dull and simplified. Though there were only six &#8220;capsules&#8221; when I tested it, each includes steps for watching (an instructional video), shopping (using an on-screen list of items) and cooking (with numbered instructions on how to cook the food).</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN468_pjMOSS_DV_20081021214128.jpg" alt="Bonsai Blast" height="394" width="262" /><br />Bonsai Blast is a gaming app that&#8217;s now available for the G1.</div>
<p>Bonsai Blast: This colorful, Asian-themed game directs people to shoot colorful marbles at other chains of marbles, with a goal of getting three matching marbles lined up beside one another so they&#8217;ll disappear.</p>
<p>Krystle II: Turns your G1&#8242;s entire screen into a picture of fur that purrs and vibrates as you touch it. There&#8217;s no real point, but Krystle II is addictive and strangely comforting during long conference calls.</p>
<h5 class="subhed">Frills</h5>
<p>Ecorio: This well-intended app aims to track users&#8217; travel carbon footprints in order to make them more responsible for the environment. It asks users to enter things like recent transit routes and carpools and suggests ways to reduce and offset people&#8217;s footprints.</p>
<p>Maverick: An IM program that allows people to add scribbles, location data or even photos to active instant-messaging conversations. Maverick signs users into Google Talk and Picasa simultaneously, adding IM images into an auto-generated Picasa album for later viewing.</p>
<p>PicSay: Add word balloons, titles, props and effects to digital photos captured and/or stored on the G1, then send the images via multimedia messaging service or email, or save one as a caller ID.</p>
<p>There are many more G1 apps to try, and developers are expected to keep making them for this new device. As with the iPhone, apps obtained for the G1 from the Android Market enable it to morph into a different device with different tools every day.</p>
<p>&#8211; <em>Edited by Walter S. Mossberg</em></p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
<p>[quote=] </p>
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