Persistence — even if it is the whiny, likely undeserved, lunkheaded legal version of it — certainly pays off.

But you have to marvel at the bizarre karma going on, given that my favorite matching pair of digital ottomans, Cameron and Tyler Winklevoss, are poised to collect up to $300 million from the shares they got in a settlement with Facebook and its CEO and co-founder Mark Zuckerberg over the founding of the social networking giant.

That’s right, folks, the rich do get richer, especially if they pursue their case well past the point of shame.

It’s not clear how many of the 1.2 million shares the Winklevii still have from the settlement they got in 2008, since they wrangled with their own lawyers over it, and the stock has also split.

But let’s assume the Olympic rowers kept a chunk, which will be worth a lot of gold-plated oars if Facebook reaches the upward of $80 billion valuation it is expected to in its upcoming initial public offering.

Facebook filed its long-expected IPO earlier this week.

And here’s a lovely tweet about the IPO from Cameron Winklevoss, who is looking very fetching on his Twitter page, even if it is perhaps about time to lose the rower meme image thing, given he’s on the closer side of 30 years old.

We r excited 4the #FacebookIPO + wish the company + all involved the very best,an amazing accomplishment! cc @tylerwinklevoss @DivyaNarendra

— Cameron Winklevoss (@winklevoss) February 2, 2012

He sent it to his twin brother, Tyler, and also to Divya Narendra, their other partner in the ill-fated ConnectU service.

Without going into all the well-gone-over deets (go see the Aaron Sorkin-penned movie and believe about 26 percent of it), ConnectU was the Harvard University dating site that Zuckerberg allegedly submarined in order to start Facebook.

Well, presumably water under bridge — unless you are talking about the perpetually disgruntled Winklevii.

At the time they finally dropped their seven-year fraud lawsuit this past summer, they then reopened to a different one then pending.

“The Social Network 2: The Overly Compensated Vii Strike Back,” anyone?

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It seems Cameron and Tyler Winklevoss, the Don Quixote twins of the digital age, have tilted at yet another legal windmill unsuccessfully.

So now, after losing another court challenge to overturn a previous court challenge, they’ll have to settle for $65 million.

Actually, $100 million, which is how much shares in Facebook have appreciated since the pair and also Divya Narendra settled with the social networking giant.

Said the ruling from the U.S. Circuit of Appeals for the Ninth Circuit, in part:

The Winklevosses are not the first parties bested by a competitor who then seek to gain through litigation what they were unable to achieve in the marketplace. And the courts might have obliged, had the Winklevosses not settled their dispute and signed a release of all claims against Facebook. With the help of a team of lawyers and a financial advisor, they made a deal that appears quite favorable in light of recent market activity. For whatever reason, they now want to back out. Like the district court, we see no basis for allowing them to do so. At some point, litigation must come to an end. That point has now been reached.

The end? Say it ain’t so! BoomTown, for one, will miss those big lugs.

Not so much Facebook co-founder and CEO Mark Zuckerberg, especially since the pair allege the tech wunderkind stole the idea for the start-up while a student at Harvard University.

After much legal mishegas, they got $20 million and 1.25 million shares at a price of $8.88 each.

And that’s more than enough, said court to the the Winklevii–it’s their eternal nickname in Silicon Valley now–and they can’t back out of a settlement they made in 2004.

As for the specifics, the three-judge panel struck down every Winklevoss argument:

- They said the terms of the Facebook deal introduced after mediation were typical.

- They said Winklevii should have been sophisticated enough to understand valuation.

- They said Winklevii couldn’t use the sealed mediation settlement documents to argue their case.

It’s true, but it’s also sad to see it all over, since all the litigiousness between Zuckerberg and the Olympic rowing brothers has been so dramatic that it was the subject of the almost Oscar-winning movie, “The Social Network.”

But maybe they can go to the Supreme Court! One can dream!

And with their latest loss and all the Google machinating against Facebook, who’s up for a sequel: “Geek Wars: The Empire and the Vii Strike Back.”

In a statement, Colin Stretch, deputy general counsel of Facebook said: “We appreciate the Ninth Circuit’s careful consideration of this case and are pleased the court has ruled in Facebook’s favor.”

Here’s the full ruling:

08-16745

That’s not much of a surprise, given the relentless marketing campaign by the makers of “The Social Network,” which opened wide last Friday. It has garnered terrific critical acclaim.

Still, BoomTown was quite surprised to see a mention of the film on one of my favorite celebrity sites, TMZ.com.

Of course, because it is gossip-saturated, TMZ featured it as one of its naughty regular features called “Who’d You Rather?”

As in…well, you get the point.

This time they pitted Facebook CEO and co-founder Mark Zuckerberg against the Winklevoss twins in a “Facebook Fight.”

“As part of the movie ‘The Social Network,’ twin brothers Tyler and Cameron Winklevoss claim their Harvard [University] classmate Mark Zuckerberg stole their idea and created what is now this little website called Facebook,” TMZ wrote.

Also surprising, as you can see from the screenshot above, given what hunks of dudeness the Winklevii clearly are, is that Zuckerberg seems to be attracting one-third of the votes compared with their two-thirds.

And since there are two of them, the billionaire social networking wunderkind could be considered tied with the brothers!

Sweet justice after the slamming the Winklevii have been giving Zuckerberg in the media of late, even though they had signed a confidentiality agreement after their first $65 million settlement with him?

The Winklevii are trying to have that overturned and are inexplicably going for more, of course, which should keep the themes of the movie resonating for a while.

That will also be true if “The Social Network” garners some award nominations, especially the Oscar.

Also interesting will be to see if the movie will perform well this weekend or will drop off. It’s so far proved popular in the big cities on the coasts and in Silicon Valley, but now it has to go wide to make some real dough.

But, for sure, it will be on television eventually. Today, the FX cable network said it had bought the broadcast premiere rights to the movie.

One thing that’s nice in these volatile times is that the Winklevoss identical twins–aka the Olympic rowing hunks whom Facebook founder Mark Zuckerberg seems to have repeatedly dunked since college–can always be relied upon to create nonstop entertainment for those riveted to their increasingly kooky lawsuit against the hot social-networking site.

(Tyler Winklevoss is pictured here and Cameron Winklevoss is below.)

This week, the latest news came from a bizarre cut-and-paste technique that allowed the Associated Press to get redacted financial details of the settlement related to a lawsuit between Facebook and the Winklevosses, in which they alleged that Zuckerberg stole the idea for Facebook from them.

The method of how AP got to the numbers–getting to the “blacked-out portions by copying from an electronic version of the document and pasting the results into another document”–was perhaps the most interesting piece of news in the hubbub.

That’s because the $3.7 billion valuation for Facebook uncovered Harry Potter-style in the court papers–although treated as new news by the blogosphere–was actually old news from a while back.

For those not paying attention, the legal document revealed that Facebook agreed to pay the Winklevoss-founded social site ConnectU $20 million in cash and 1,253,326 shares of common stock.

The worth of those shares depends on whether you are using Facebook’s “own appraisal” to set the value of the start-up at $3.7 billion or the fictional-from-the-get-go $15 billion from when Microsoft (MSFT) forked over $240 million for preferred shares in Facebook in late 2007.

(If you’re bored, you can play investigative reporter on the docs here too!)

In any case, it’s only the legal hijinks–either via rank incompetency or, more likely, creative leaking–that I want to know more about, especially since heretofore confidential information seems to keep seeping out of this case like some hole-plagued rowing shell.

Besides the invisible ink trick, there was also the “accidental” leak earlier this week by the law firm that once represented ConnectU against Facebook about how well it had scored for the Winklevosses.

In a marketing newsletter, Quinn Emanuel Urquhart Oliver & Hedges bragged it had earned them the higher $65 million figure, based on the Microsoft valuation, rather than the lower Facebook one.

ConnectU fired Quinn Emanuel over the settlement–likely because the lower figure was the right one–and, presto, the new information suddenly emerges.

And last year, Zuckerberg was subjected to widespread ridicule after the Boston-based magazine 01238 got hold of all sorts of court-sealed goodies about his bad behavior while a student at Harvard University, where he created Facebook.

It just gets curiouser and curiouser.

Of course, the documents that still have not gotten leaked are the alleged “smoking gun” that shows Zuckerberg to be guilty and the Winklevii redeemed. While many on the twins’ side have persistently insinuated they exist, such proof has not surfaced as yet.

That’s why, until then, this whole legal circus remains a ship of fools.

Frankly, I’m kind of appalled that they’re threatening me after the work I’ve done for them free of charge, but after dealing with a bunch of other groups with deep pockets and good legal connections including companies like Microsoft, I can’t say I’m surprised. I try to shrug it off as a minor annoyance that whenever I do something successful, every capitalist out there wants a piece of the action.”

–Facebook CEO Mark Zuckerberg, February 2004

The inane dispute over the provenance of Facebook apparently ended in a multimillion dollar resolution. Facebook has reportedly paid the founders of ConnectU $65 million to settle a lawsuit that accused founder Mark Zuckerberg of lifting the social network’s source code and business plan when he worked for it as a programmer. A nice little financial windfall for the founders of ConnectU–brothers Cameron and Tyler Winklevoss and their colleague, Divya Narendra. Facebook certainly has money to pay to make the suit go away and a very good reason to pay it: It would be poor form to leave its quaint little creation myth in dispute.

News of the “confidential agreement” was apparently broken by ConnectU’s legal counsel, Quinn Emanuel Urquhart Oliver & Hedges, which inadvertently disclosed it in a promotion for its legal services.

“Lawyers in the heavyweight fight had expended great effort to keep the settlement secret–even going as far as persuading a judge to clear the courtroom of reporters on one occasion,” The Recorder reports. “But ConnectU’s former lawyers from Quinn Emanuel Urquhart Oliver & Hedges published the settlement amount in a firm advertisement trumpeting the firm’s prowess. ‘WON $65 million settlement against Facebook’ appears, along with dozens of other Quinn outcomes from last year, in the firm’s January business litigation newsletter.”

All parties involved declined comment on the “confidential settlement.”

BoomTown simply cannot resist the irresistible urge to compare the gripping quest for gold by U.S. Olympic team rowers (and, as you can see here, left to right, identical twins) Tyler and Cameron Winklevoss with their more lackluster effort to grab a piece of Facebook via a lawsuit.

In an unlikely upset in the semifinal of the men’s pairs, the hunky brothers placed second and will go on to the finals on Saturday.

Apparently, the Winklevosses actually have some magical come-from-behind in them.

Although they were sucking wind in the first part of the race yesterday, they surged in the last 500 meters of the course to the fastest time of 1:34.34, which vaulted them from fifth place of six boats.

Their overall time was 6:36:65.

Thus, Facebook Founder and CEO Mark Zuckerberg might want to be a tiny bit scared. After all, the Winklevosses have lagged behind badly so far in their fight with him over whether the ideas and programming of their ConnectU service were stolen at Harvard University in the creation of Facebook.

At this point, the Winklevosses have essentially lost their case, but they are still arguing with Facebook over the confusing valuation of the hot social- networking site (much as Facebook employees are!).

While I doubt they can pull off a Hail Mary with regard to Facebook, let’s all keep our fingers crossed that they can grab a pair of well-deserved medals this Saturday.

Also, here is a link to an pre-Olympic video interview with Cameron Winklevoss and one with Tyler Winklevoss on row2k.com (they are unembeddable…grrrr).

They lost.

In court, I mean, not in rowing!

But I am sad to say BoomTown is deeply uninterested in the long-running legal struggle between Facebook Founder and CEO Mark Zuckerberg and the hot social-networking site and the group affiliated with ConnectU–heretofore referred to by BoomTown as NotFacebook.

Namely the Winklevoss brothers, Cameron and Tyler (and also another guy, not a Winklevoss), who are world-class rowers.

Without going into the gory details, they settled a lawsuit in February that centered on how Facebook was founded and whether or not Zuckerberg stole code to create it while an undergrad at Harvard University.

And then the Winklevosses claimed that that settlement in the endless legal battle should be voided because of fraud and reopened.

The ConnectU side claimed that it had found some “smoking” gun instant messages that proved their case.

Whatever.

The federal judge in San Jose decided to let Facebook enforce the settlement anyway (but, because there are lawyers involved, there will probably be yet another bite at the apple).

In any case, BoomTown fully enjoyed the take-no-prisoners PR stylings of Facebook, now under uber-PR guru Elliot Schrage and, thus, we render the statement about the win here in its entirety:

We are happy that Judge Ware enforced the agreement settling our dispute with the ConnectU founders. ConnectU’s founders were represented by six lawyers and a professor at Wharton Business School when they signed the Settlement Agreement. The ConnectU founders understood the deal they made, and we are gratified that the Court rejected their false allegations of fraud. Their challenge was simply a case of ‘buyers remorse,’ as described by the Boston Court earlier this month.

We were disappointed that we had to litigate the settlement, as we believed we were caught in the middle of a fee dispute between ConnectU’s founders and its former counsel. Nevertheless, we can now consider this chapter closed and wish the Winklevoss brothers the best of luck in their future endeavors.”

As in, don’t let the door hit your Winklevii on your way out!