campaign

HomeAway Hopes Golden Globes Ad Can Fix Super Bowl Blunder

Tricia Duryee in Commerce on January 15 at 6:00 am PT

The new campaign — set to the tune of “Let’s Stay Together,” by Al Green — is much more subtle than last year’s ad.

Viral Video: “Game Change” (Or the Latest Sarah Palin Impersonation)

Kara Swisher in Media on December 26, 2011 at 3:22 am PT

She’s baaaack.

Digital Marketing Start-Up Thismoment Raises $7.3 Million From Sierra Ventures

Kara Swisher in Media on November 15, 2011 at 7:30 am PT

Another day, another pile of funding for a social marketing start-up.

Exclusive: Yahoo Overhauls Marketing Unit — The Internal Memo

Kara Swisher in News on October 21, 2011 at 8:48 am PT

Yahoo is drastically rejiggering its marketing division, according to an internal memo from its Chief Marketing Officer Elisa Steele, in a move that seems to leave her future role unclear.

Apple Brand Ascendent, While Yahoo’s Is in Marketing Retrograde

Kara Swisher in News on October 5, 2011 at 5:55 am PT

Way to go, Yahoo marketing! I think that pricey “It’s You” campaign might not have worked.

Federated Media Buys Lijit Networks

Kara Swisher in Media on October 4, 2011 at 5:00 am PT

A medium-sized online advertising company buys a smaller one.

Exclusive: Efficient Frontier Buys Context Optional for $50 Million

Kara Swisher in Social on May 4, 2011 at 9:15 am PT

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

Viral Video: Czech President Pen Caper (and Inevitable Facebook Campaign)

Kara Swisher in News on April 20, 2011 at 3:10 am PT

A video of Czech President Vaclav Klaus sneakily pocketing a fancy pen at a signing ceremony has, of course, continued to rack the views on YouTube. And–also, of course–there is now a Facebook campaign to send him more pens.

Viral Video: Foursquare's Dennis Crowley Is Character Approved

Kara Swisher in News on March 17, 2011 at 12:05 am PT

Recently, Foursquare was selected for an “award,” as part of an advertising campaign for USA Networks, whose motto is “Characters Welcome.” Now, a commercial featuring co-founders Dennis Crowley and Naveen Selvadurai is in heavy rotation on the cable television channel–what can BoomTown say, except, “NCIS” rocks, and thus, I have had to endure the ad 67 times so far!