In case you missed it, last week a battle started brewing between Eye-Fi, maker of wireless memory cards, and the SD Association, which represents more than a thousand companies that set industry standards and promote SD (Secure Digital) standards acceptance.

The argument stemmed from this: At the Consumer Electronics Show earlier this month, the SD Association announced plans for a new Wireless LAN SD standard, formally named the iSDIO specification, for full-sized and micro SD/SDHC/SDXC cards. The SD Association said this will enable consumers to send pictures, videos and other content more easily from existing digital cameras to online cloud services and other SD devices in home networks.

Eye-Fi, which has been baking wireless technology into SD memory cards for several years — many consumers are familiar with the Eye-Fi cards, which bring Wi-Fi capabilities to cameras — says that this new set of standards violates the company’s intellectual property.

While both parties have declined to provide details as to which technical specifications are in question, Eye-Fi CEO Yuval Koren has put up a blog post staking Eye-Fi’s claim in the matter.

Eye-Fi is also miffed that the SD Association went ahead and put out a public statement on the new set of specifications. Eye-Fi says the statement suggests the new standards have already been adopted, when, in fact, they were submitted for approval on Nov. 28, 2011, and the 60-day IP review process is still underway. Eye-Fi told AllThingsD that normally there’s no public disclosure during this stage, because it’s not yet a ratified standard.

The SD Association, meanwhile, told AllThingsD that it routinely announces new standards during IP review, and didn’t change its practices for this announcement.

The SD Association IP review period is set to close in two days.

So, with that out of the way: How might all of this impact consumers?

To start: It’s generally agreed upon that more options for consumers are a good thing. The SD Association is presenting more options, and it says it’s doing so to respond to market demand, as wireless accessibility becomes more important.

But Eye-Fi argues that, in this case, more options will create more fragmentation.

While the actual documents that detail the new iSDIO standard haven’t been made public yet, the SD Association has confirmed that the proposed specifications would set standards for cards that fall under two types of devices: Type W and Type D. “W” stands for Web, and that kind of SD card would support peer-to-peer wireless functions. The home network interface would be designated by a “D” symbol, and would support home network communication functions. A wireless LAN SD memory card could provide both of the wireless types, and would carry both symbols.

Eye-Fi’s Koren told us that in Eye-Fi’s view, the SD Association has the potential to confuse and set back the camera industry just as the industry moves forward with sharing. “In the name of standardization, what seems to be happening is more in the way of fragmentation more than anything else,” Koren said. He also questioned whether compatibility issues could arise as a result of the two different device types.

Kevin Schader, the SD Association’s director of communications, issued a statement, saying, “Products made using SD standards will work together, as they have for the past 12 years.”

It’s important to keep in mind that this flap is coming at a time when consumer adoption of smartphones is surging, and many consumers are using their smartphones for photo-taking — and for immediate sharing. Meanwhile, more consumer electronics makers are introducing cameras that have a variety of Wi-Fi capabilities, cloud services and apps for sharing built directly into the cameras — eliminating the need for additional, external Wi-Fi cards.

Eye-Fi already works with 10 top camera manufacturers and dozens of photo sites; it also licenses its technology to SanDisk, the world’s largest provider of flash memory. Koren points to Kodak’s new wireless camera, announced at CES, as an example of a camera maker that’s introducing more wireless sharing capabilities while still relying on Eye-Fi cards.

In some ways, Koren said, Eye-Fi’s platform has been similar to smartphones in that it is driven by operating systems, and that makes Eye-Fi technology more adaptable to changes than Wi-Fi technology that is built into cameras. As Wi-Fi standards advance and change, Koren argued, it’s easier for consumers to put in a new card — the way they might update a phone’s operating system — than it is to invest in entirely new hardware, or in this case, a new camera.

So what’s the next step? The SD Association’s IP review process is set to wrap up on Jan. 27 — this Friday. Either the SD Association will vote to adopt the new iSDIO standards, or it will narrow the scope of the specifications or rewrite them in some way.

Eye-Fi, which is a member of the SD Association, says it hopes the association comes to the right decision. Which, in Eye-Fi’s eyes, would mean no new set of iSDIO standards — and less of a chance for competition that could possibly encroach on Eye-Fi’s intellectual property.

“I think for the SD Association to proceed with this, whether implicitly or explicitly, their members or anyone adopting the specifications would be made aware of the fact that there are some essential IP claims wrapped up in that standard,” Koren said. “And they’d be operating at their own risk.”

(Photo courtesy of bfishadow/Flickr)

Yahoo shareholders felt a little giddier earlier this week, when it seemed as if the company had finally decided to make a deal with its Asian partners.

But the happiest crew might end up being the Silicon Valley Internet giant’s outside counsel, Skadden Arps — and especially Leif King, the fantastically named legal eagle who has been advising Yahoo on the deal.

That’s because today the Yahoo board approved continuing the negotiations to come to a final agreement over the stake, sources said, which should take six to eight weeks.

It’ll surely be happy holidays for billable hours!

As costly as the legal bills will be, if it all goes well, an Asian solution will mean one major problem solved, with a possible pile of cash and new assets coming in to Yahoo.

To get there, the company signed a term sheet earlier this week with Japan’s SoftBank to sell back all its holdings there, and with China’s Alibaba Group to sell off more than half its stake (moving from a 40 percent stake to a 15 percent one).

The deal values Yahoo’s total shares in both companies at about $17 billion.

While it gets a pretty accounting name — “cash-rich split “– the vehicle to unwind it all is essentially a complex tax dodge finally cooked up by the trio, in which cash, new assets and stock will be moved around until everyone gets what they want (except the U.S. government).

I would explain it — but I am on vacation, and would rather drink eggnog and sleep — so here is The Wall Street Journal’s version, which I like because it sounds like Alibaba and SoftBank are giving Yahoo a hugely loaded Starbucks card for Christmas:

“As envisioned in the scenario, Alibaba would create a subsidiary into which it would put several billion dollars of cash, plus an operating asset that Yahoo wants to buy using additional cash from Alibaba, almost like giving Yahoo a prepaid card for an asset of its choice, the people said.”

Everyone is hoping there will not be any hiccups in the deal, which has been spearheaded by Yahoo board member and Intuit CEO Brad Smith, and Jerry Yang, who is also the company’s co-founder and a major shareholder.

Alibaba CEO Jack Ma and CFO Joe Tsai, both co-founders of that company, were the point men for the Chinese company. And for SoftBank, it was its founder and CEO Masa Son and his main U.S. exec, Ron Fisher.

Now, said sources, Yahoo’s board is hoping to still keep the bids from a pair of private equity firms — Silver Lake and TPG Capital — alive.

While initially the focus on the action, the PE bidding for partial Yahoo stakes has recently been sidelined by the Asian deal.

Now, sources said, Yahoo is hoping the new infusion of cash and assets will allow it fend off shareholder unrest — stock buybacks and dividends, anyone — to solicit higher prices from the firms to make strategic investments.

Yahoo had considered the initial bids too low, as did some very pissed-off activist shareholders.

Still, it’s not clear if those firms will jack their offers now, although sources said Silver Lake is still interested in some sort of deal that would give it influence over remaking Yahoo.

Silver Lake and others think the long-troubled company could be revived with some effort, and become a much more lucrative Web property.

But those negotiations might run into roadblocks over who gets to pick leadership for the company. Yahoo has accelerated its efforts to hire a new CEO, after firing Carol Bartz in September.

The PE firms, who would buy a large stake in Yahoo, also have wanted some level of control, including CEO and board approval, in order to be able to make massive changes at the company to turn it around.

Wall Street seems to like the Asian part of the deal, at least, since it shows some sort of forward momentum at Yahoo, and from its often-lugubrious board.

Shares are up almost 7 percent in the last few days, although they are not popping as they might be, given that new valuations based on a successful Asian deal put the stock at a much higher price.

In other words, investors like what they see, but are watching and waiting for more.

Margo Georgiadis (pictured here), VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed.

She is currently located in Chicago, where the social buying site is headquartered.

A Google spokesman confirmed the move by Georgiadis, while Groupon–which specifically denied a query about her appointment that BoomTown made Tuesday–dithered.

In a statement, her boss, SVP and Chief Business Officer Nikesh Arora said:

“I’m grateful for all that Margo has done for our team over the past two years. We will miss her, but we’re also very excited that she’s joining a terrific company and a great partner for Google.”

Besides COO, I will officially bestow the title of “Chief Cat Wrangler” on Georgiadis, for the massive organizational job ahead for her at the notoriously chaotic start-up. (As evidenced by Google being the company confirming a major Groupon hire.)

Still, Groupon’s growth had been stunning. It now has thousands of employees and has already washed out one COO, former Yahoo exec Rob Solomon, whose departure was reported here.

It has also turned down a $6 billion acquisition offer from Google, raised a badillion dollars in venture funding from tech’s top investors and also is prepping an IPO valuing the company at upwards of $15 billion.

Phew!

Georgiadis must bring calm to this perfect storm.

Because of her solid resume (see below) and quiet demeanor, I had included her in a list of candidates several weeks ago and had queried the social buying company about her specifically this week.

In fact, when I asked for a comment if Georgiadis was hired on Tuesday, a Groupon spokeswoman said: “This would be news to me. Nothing to announce yet.”

At the time, Google had the class to simply say “no comment.”

(Lesson learned!)

Crain’s Chicago Business’ John Pletz first posted on Georgiadis’ hiring earlier today.

In any case, Georgiadis is just the kind of candidate that Groupon has been looking for–a competent and experienced sales and operations exec who would not overshadow its quirky CEO and co-founder Andrew Mason.

As I wrote two weeks ago:

Lastly, and perhaps most important, the Groupon COO candidate is going to have to accept that the role will not be a CEO-in-waiting, either before or after its inevitable IPO in the next year.

While I have received several tips that co-founder and CEO Andrew Mason might not stay its principal exec, extensive checking with sources inside and outside the company indicate that such a move is highly unlikely.

“Andrew is beloved to the board, by investors and, most of all, by employees,” said one source. “He’s not going anywhere.”

Indeed, Mason has a close working relationship with co-founder Brad Keywell, as well as Groupon co-founder and Chairman Eric Lefkofsky.

In fact, despite other business interests, Lefkofsky has been very involved in all key decisions with Mason.

That job, presumably, would fall to the new COO, which Groupon should be hiring sooner rather than later.

“Groupon needs a world-class COO, who can manage hyper-growth, but also who knows that a No. 2 stays in the background while doing it,” said another source. “That’s a tall order.”

Groupon has looked at a number of top execs, most specificially at former DoubleClick and Google exec David Rosenblatt. Sources said the high-profile exec did not want to play second fiddle to Mason or move to Chicago.

That’s moot now. Here is Georgiadis’ bio at the Silicon Valley search giant, which shows why Groupon picked her:

Georgiadis is responsible for driving Google’s sales operations and strategies across regions, channels and products as well as leading the sales technology teams which enable the successful commercialization of Google’s products (e.g., AdWords, AdSense, display and mobile ads) with advertisers and publishers.

She also leads the company’s local and commerce businesses, working to extend services like Checkout, Google Places and commerce search to small and large businesses alike.

Before joining Google, Margo was a principal in Synetro Capital LLC, a private investment firm based in Chicago. She also spent five years as the executive vice president of card products and chief marketing officer of Discover Financial Services where she led a radical turnaround of business performance and revitalized its rewards leadership with award-winning new products, customer experience and marketing. Prior to Discover, Margo was a partner at McKinsey and Company for 15 years in London and Chicago. She was a leader in the firm’s marketing and retail practices, and also co-founded and led the customer acquisition and management and retail marketing practices.

She has a bachelor’s degree in economics from Harvard College and an MBA from Harvard Business School.

Hope you have a happy one.

Those estimates, provided by comScore, include any transaction conducted over the fixed Internet, either from home or work.

That means the record-breaking year also included the intangibles in our lives that you can’t touch or feel, and can’t ship in a box, like e-books and music, and virtual goods, such as a Gingerbread House or a Poinsettia to brighten up your FarmVille home for the holidays.

While likely still a small percentage of the $1 billion-plus in sales (comScore wasn’t willing to break down the numbers), companies like Zynga that develop many popular social games on Facebook didn’t waste any time taking advantage of the shopping frenzy that hits the Monday after Thanksgiving as people return to work and click to buy.

Sales spiked as Zynga kicked off the week with a new holiday lineup. On FrontierVille, users were offered mystery animals, like a polar bear wearing a Santa hat and a penguin sporting a reindeer hat. The second most popular decoration of the day was a blanket of snow for the player’s homestead. It also debuted holiday cheer in FarmVille with a winter horse-drawn carriage and a Santa Gnome as two of the top-selling items.

But it wasn’t all about decorations. On Monday, Zynga offered its most expensive virtual item in FarmVille’s history. The so-called “Unwither Ring,” which has been offered only two other times, costs 250 in Farm Cash (roughly $40). Players who are willing to splurge will never have their crops wither again–a situation that occurs if you show up to plow too late. And if you are looking for something special for that certain someone, the Unwither Ring is also available as a gift.

Santa Clara, Calif.-based PlaySpan, which offers monetization platform services to 1,000-plus online games and social networks, was willing to be a little more specific about Cyber Monday’s spike. Sales of PlaySpan’s game card–available in North America at 7-Eleven, Rite Aid and other stores–were up 69 percent on Black Friday, compared to the previous week. Its corresponding marketplace, which features virtual goods, also reported a substantial increase in purchases over the weekend. The bump in sales increased 11 percent from Thursday through Sunday, compared to the same period a week earlier.