5 posts and columns on cashback

Two Months Plus a Big Ad Blitz Equal a Modest Move for Bing

in Media on August 18, 2009 at 3:00 am PT

Microsoft slowly claws back a bit of share from Google, as well as Yahoo, its partner to be. But despite a huge ad blitz, there are probably more than a few people who have no idea that Bing is a “decision engine,” or what that means.
half-full

Microsoft Bing: The Full Press Release

in D7 on May 28, 2009 at 8:30 am PT

As expected, Microsoft debuted the long-awaited upgrade to its search engine at D7 this morning. And, as expected, its name is Bing. Debuting along with it, a proliferation of Bing services: Bing Travel, Bing Cashback, and Bing Maps for Enterprise. Here’s the press release on the announcement in full.
bing_c_cmyk

Microsoft CEO Steve Ballmer: Bing!

in D7 on May 28, 2009 at 8:10 am PT

Microsoft CEO Steve Ballmer introduced the software giant’s relaunch of its search offering, dubbed Bing, onstage at the seventh D: All Things Digital conference. Bing is Microsoft’s biggest and priciest attempt yet to catch archrival Google and Yahoo in the search business. It is a market where the typically dominant Microsoft is a mouse in comparison. But, no surprise, that did not stop Ballmer from doing some roaring about Bing.
Steve Ballmer at D7

Maybe Lauren's Not Cool Enough to Be a Google User, Either

in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.
lauren_msft

Maybe Lauren’s Not Cool Enough to Be a Google User, Either

in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.
lauren_msft