OWN It Online? How Digital Will Oprah’s Latest Attack on the Media Landscape Be?

The marketing of the Oprah Winfrey Network, set to debut January 1, 2011, is definitely ratcheting up. What will be interesting to see is how much of a digital element there is on OWN, which is obviously heavy on the television shows for the new cable network.

MySpace Should Be Glee-ful About Hit Series Online Auditions (Plus Celebrity Video!)

The television hit, “Glee,” is one of News Corp.’s crown jewels of late, while its MySpace social networking site has struggled painfully to regain its once-hot momentum. Now MySpace is getting the benefit of the heat “Glee” is generating, by hosting the online auditions for the Fox television network show, which returns tonight after a short hiatus, as well as from a massive ad takeover of the site today. Will “Glee”–an online phenom in its own right, with more than four million song downloads so far–give MySpace a boost?

Is YouTube’s Biggest Star Ready for the Big Screen?

Who’s going to be the first Web star to make it to the movies? One alarming possibility: Lucas Cruikshank, better known to a staggering number of YouTube viewers as “Fred.”
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