3 posts and columns on casting call

OWN It Online? How Digital Will Oprah’s Latest Attack on the Media Landscape Be?

in News on December 10, 2010 at 2:00 pm PT

The marketing of the Oprah Winfrey Network, set to debut January 1, 2011, is definitely ratcheting up. What will be interesting to see is how much of a digital element there is on OWN, which is obviously heavy on the television shows for the new cable network.

MySpace Should Be Glee-ful About Hit Series Online Auditions (Plus Celebrity Video!)

in News on April 13, 2010 at 12:25 am PT

The television hit, “Glee,” is one of News Corp.’s crown jewels of late, while its MySpace social networking site has struggled painfully to regain its once-hot momentum. Now MySpace is getting the benefit of the heat “Glee” is generating, by hosting the online auditions for the Fox television network show, which returns tonight after a short hiatus, as well as from a massive ad takeover of the site today. Will “Glee”–an online phenom in its own right, with more than four million song downloads so far–give MySpace a boost?

Is YouTube’s Biggest Star Ready for the Big Screen?

in Media on September 18, 2009 at 7:09 am PT

Who’s going to be the first Web star to make it to the movies? One alarming possibility: Lucas Cruikshank, better known to a staggering number of YouTube viewers as “Fred.”
fred