35 posts and columns on category
Circa’s Matt Galligan on Building a Different Kind of News Reader (Video)
Mobile news apps are hot. Summly just sold for a ridonkulous amount of money, for example. So what’s up with the “atomic bits” list-makers of the San Francisco?Voices
Don’t Weep for Groupon Ex-CEO Andrew Mason
Andrew Mason isn’t leaving Groupon empty handed.News Byte
More Yahoo Ad Reorg Details
I just got some more deets of the Yahoo advertising reorganization by COO Henrique De Castro, which started taking place last week. As I previously reported, it’s a major shift of sales staff to a “category” model rather than one that is regional and tiered. Sources say that Mark Ellis, who has been VP of North American sales and global partnerships, still has a similar title, but now has a job with more responsibility and influence. Interestingly, Peter Foster, who has headed audience advertising, is now in charge of new sales enablement group, which includes sales engineering and training, as well as the mid-market segment. Both will apparently report up to another exec, who is still to be determined.Yahoo’s De Castro Begins Reorg of Ad Sales Unit
Can the Henrique Way — that is to say, a version of the Google Way — fix what ails the Silicon Valley Internet giant’s biggest business?Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas
High stakes, indeed.As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs
The well-known ad exec’s exit from the Silicon Valley Internet giant was less than amicable.In “Seismic Shift,” New COO De Castro Planning to Move Yahoo Ad Sales to Category Model (Backed Up by “Marissa Halo”)
Henrique shakes up Yahoo’s go-to-market strategy.Voices







