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CBS Releases Online March Madness Stats

in News on April 10, 2009 at 4:44 pm PT

The NCAA basketball tournament is over, but CBS Sports is basking in the glow of its March Madness-related traffic surge. CBSSports.com reports that its March Madness on Demand video player had about 7.5 million unique visitors by the end of the tournament, a 58 percent increase from 4.8 million users over the same period last year. The first four days of the tournament saw more unique visits–5.6 million–than last year’s total traffic.