How to Boost Web Video Traffic: Lose a CBS News Deal

Three months after those boneheaded Steve Jobs tweets, Shira Lazar and her “What’s Trending” show are doing OK — and have more eyeballs than they did when they were getting help from CBS.
shira lazar

CBS Shuffles CNET Editors

More management changes at CBS’ digital arm: Veteran editor Dan Farber is once again running CNET News, a position he last held in 2008.
dan farber

CNET Boss Joe Gillespie Has Left the Building

Joe Gillespie, the CBS executive who oversaw the company’s CNET and CBS News.com sites, has left the company amid a reorg. Gillespie’s old unit, the CBS Interactive News Group, has been folded into a group with the company’s “business brands,” including BNET and MoneyWatch. Greg Mason, who was running the business group, now oversees the whole thing. But CBS says it doesn’t have any other shake-ups planned for its digital division.

Old Michael Jackson Story: Traffic Snarls the Web. New Michael Jackson Story: Look at Our Traffic!

Remember all those stories about Web sites buckling under the weight of all that Michael Jackson traffic? Here’s the flip side, now being promoted by those same Web sites: Look at all of our Michael Jackson traffic! Yahoo, for instance, wants us to know that Jackson’s demise has been its good fortune. “Michael Jackson rushed to hospital” was the site’s “highest clicking” story, while Yahoo News set a record for hourly visitors.
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CBS Interactive/CNET Re-Org: The Complete Memo

CBS paid $1.8 billion for CNET last summer, and today it is dealing with the consequences: A re-org and layoffs. CBS execs won’t release a total for the number of people fired, so news will be coming out in piecemeal fashion for some time. In the meantime, here’s CBS Interactive’s new corporate structure, detailed in an internal memo distributed late today.

Confirmed: CBS Interactive Restructuring After CNET Deal, Cutting Staff

CBS has yet to announce any cuts or restructuring after acquiring CNET this summer for $1.8 billion. That changes today.