In a post last week, BoomTown wrote that Cisco would introduce a consumer telepresence product.

It did today in San Francisco at a press event. It is called, inexplicably, “Umi” telepresence.

I’ll be honest, it sounds like the kind of sushi I typically refuse to eat, because I am not as adventurous as I like to pretend I am.

Actually, it seems to be a variation on you-me.

Get it? You and me and telepresence. As in “Star Trek” for non-geeks.

According to Wikipedia, here are some other definitions for the word:

“Umi may refer to: Umi, ‘sea’ in Japanese language; UMI, Universal Mobile Interface; Umi, Fukuoka, a town in Japan; Umi-a-Liloa, the king of the island of Hawaii; Umi Ryuzaki, a character in the fictional manga series ‘Magic Knight Rayearth’ by CLAMP.”

“Connect with a touch of the button,” is the motto for the giant Silicon Valley networking company for Umi.

And, frankly, I wish I could have telepresenced from my bed at home with it.

You can, using Umi with your existing high-definition television and high-speed broadband. It’s in three parts: A camera, a remote control and, ugh, yet another set-top box to pile on the rest on the shelf in your home living room, as you can see below.

Cisco said the device is scheduled to be available to consumers on November 14 in Best Buy (BBY) Magnolia Home Theater stores, as well as at bestbuy.com and umi.cisco.com “for the suggested retail price of $599 with a monthly fee of $24.99 for unlimited ?mi calls, video messaging and video storage.”

At the short and sweet event, Cisco execs touted their entry into the crowded consumer video-conferencing arena.

“It’s all about tasting the chocolate,” said Cisco exec Gina Clark about her box of Umi, which will work with Google Voice Chat–but not Skype and Apple (AAPL) iChat yet.

It also has the seal of approval from Oprah Winfrey, who will doubtlessly use it in some Oprah manner on her talk show.

Clark mentions tasting the chocolate several more times to knock the point home that if you try it, you’ll like it.

I can’t believe I ate the whole Umi!

Now, Cisco–which really is obsessed with the chocolate metaphor today–is making me have a chomp in a demo.

And, while I am no reviewer, it is pretty sweet, and looks great, well beyond what is available via Internet video chat.

Until the inevitable shaky video appears, here is the full press release from Cisco (CSCO):

Cisco umi Press Release

Mark Pincus can sure talk a blue streak. Mark Cuban can easily be classified as a chatterbox, both online and off. And Marc Andreessen certainly knows how to keep up his end of the conversation.

In other words, the pantheon of famous digital entrepreneurs is full of blabby Marks.

But Mark Zuckerberg, not so much.

So, when watching “The Social Network”–the movie about the rocky origins of Facebook–a person who has known the co-founder and CEO of the social networking powerhouse even longer than BoomTown has leaned over and said, “The Mark in this movie has said more in 15 minutes than I have heard the real Mark say in the first few years I knew him.”

And how.

If you want to know, although critics are raving over it, it’s like a very talky, very geeky version of “The West Wing.”

The Mark Zuckerberg in the movie, as penned by master wordsmith Aaron Sorkin, is able to parry with top-notch lawyers and deliver perfectly crafted rejoinders one after the next to friend and foe alike.

He can conduct several conversation streams at once–so much so that a soon-to-be-ex-girlfriend remarks that talking to him was like “being on a StairMaster.”

I’d agree with that statement about the real Mark, except that the effort is quite the opposite of being dazzled by wild verbal gymnastics.

In fact, unlike a lot of Internet moguls, it has often been a struggle to get him to be fully articulate about the company, due mostly to a more taciturn, awkward and incredibly precise way of speaking.

When Zuckerberg famously asked Leslie Stahl of “60 Minutes” in a television interview–”Was that a question?”–right after she asked a question, I shuddered in recognition at the exchange.

In that way, he is a lot like the original leader of AOL (AOL), Steve Case, a person who created the first major social explosion online while also being incredibly shy and terse in real life.

Actor Jesse Eisenberg (pictured here) playing Zuckerberg in “The Social Network” certainly has the clipped delivery and often furrowed brow down–but the rest is a dude I certainly would love a chance to interview.

That said, he also plays Zuckerberg as a dour and wary person, also nothing like the real thing.

While I am in no way a personal friend of Zuckerberg’s, I have spent enough time with him to say that he strikes me as someone who generally tries to get along with people and makes a big effort to seem like a regular Joe, despite his fame and, well, billions of dollars worth of stock.

That does not mean he can’t be a bit robotic in tone or that he is not very much in charge at Facebook–indeed, one thing the movie does show is how very much the company is a creation of his single-minded devotion, restless innovation and intense forcefulness.

What I found perhaps most interesting about the movie was that it seems to, in fact, make the very case it is not trying to make.

Which is that, as the movie Zuckerberg says to the trio suing him for stealing the basic idea for Facebook: “If you guys were the inventors of Facebook, you’d have invented Facebook.”

Exactly. Because even if Zuckerberg did swipe the kernel of an idea about making a social network about friends from the Winklevoss twins at Harvard University–which seems obvious that he did indeed do– they were still incapable of creating what he created, even if they had gotten bigger head start.

Though hysterically played by actor Armie Hammer (pictured here, who does both of the Winklevii), these two seem more like rich kids with good chins, great bods and not much else.

So too Eduardo Saverin, Zuckerberg’s original partner in Facebook, who got left behind and then diluted out of his stake in the start-up.

While that move by Zuckerberg and his new investors was probably too cute by a half–and they had to pay up later for it–the movie makes clear that Saverin did almost nothing to make Facebook what it was, except write an early check.

In fact, in one scene, it’s clear he does not even know how to use it enough to change his relationship status. This, I believe.

(Also, incredibly, that Justin Timberlake–who plays the devilish Sean Parker–can actually act.)

Finally, there is the part about the impetus for Zuckerberg to make Facebook–which opens the movie–over a bad breakup with a girlfriend.

Again, it would be great for the origins of Facebook to be that interesting, but that trick is only there to provide a good ending shot of Zuckerberg hitting the refresh button.

And, of course, to lay out the big question of whether or not Zuckerberg is an “asshole” or not.

That’s from “The Social Network” and not me, which at the end twists that grand theme again.

Instead, it posits via a woman lawyer–the only truly positive portrayal of a woman in the entire film, by the way–to the Zuckerberg character that: “You are not an asshole, Mark. You’re just trying so hard to be one.”

I am afraid that is not really true either, at least in my experience.

Sure, Zuckerberg has been diffident, has treated some friends shabbily (even recently) and has even been borderline disingenuous once or twice with me.

But that’s not that different from a lot of people I cover in tech and that does not make him that proverbial “asshole” of the movie.

Oh, I sure have known a few of those in my time covering Silicon Valley, but that’s a list I’ll keep for my movie.

Kidding. Sort of. (You know who you are.)

It’s nice to hear enthusiasm on the part of Linkin Park band member Mike Shinoda about an innovative-for-the-music-industry effort to give fans a chance to be part of the iconic Grammy-winning rock band.

That’s because most artists or content creators–while making all the right sounds about the Internet’s impact on their business–often privately cringe at the ongoing flood of user-generated material that has drastically changed the industry.

Not Shinoda, who is certain he will find some real talent via a new online contest, called “Linkin Park, Featuring You,” that gives anyone an opportunity to collaborate with the band to produce an original song based on some of the tracks from the forthcoming single “The Catalyst.”

The song is on Linkin Park’s next album, “A Thousand Suns,” to be released September 14.

“We looked at it as both risky and fun to save a spot on the record that could be just anything,” he said in an interview with BoomTown earlier this week. “It’s creative, lets the fans be heard and, of course, is a great way to promote the album.”

Of course it is, but Shinoda said he is not expecting to have to put any bad-quality music on the record just to sell more music.

“The album could not be any more sacred to us and this is certainly an X-factor, which is kind of a move against the grain for us,” he said. “But the Internet has actually given a lot more people a chance to be heard and, as it has turned out, amateurs are so much better than we ever expected.”

So far, Shinoda said, he has just sampled a few dozen of the thousands of submissions so far, either selecting randomly or via a popularity ranking system the contest uses. He said he’s also using a range of people who are part of the Linkin Park team to filter material.

But, ultimately, Shinoda and his bandmates (pictured here) will pick the winning submission, with either the song to be included on the band’s new album or the winner to be invited to perform with the band on a song on the upcoming record. Either way, a pretty good prize for an aspiring musician.

Shinoda said he is hoping to hear a lot of different sounds from electronic music to keyboards to guitars and even horns (“No one has submitted a horn version so far,” he laughed. “But I hope someone does.”)

Linkin Park is using a group of Internet companies to carry out the massive user-generated effort, including: MySpace Music (platform, promotion and direct fan messaging); Indaba Music (hosting the MySpace application that allows musicians to auto-syndicate their remixes on MySpace); Top Spin Media (using their email for a song widget to deliver audio stems to all participants); and Ning (the back end to Linkin Park’s Web site, where they are also distributing the audio stems to push back to the contest)

There have been remix contests online done before, such as Snoop Dogg’s “That Tree” Remix Contest, which had 8,000 entries and generated a lot of fan interest.

But this effort is clearly more ambitious, perhaps because Shinoda is clearly a techie, with an ongoing interest in filling the Linkin Park Web site with puzzles, games and other interactive features.

In fact, Linkin Park had already conducted a smaller contest for fans to submit designs for characters used in a game the band released in April, called “8-Bit Rebellion,” for the Apple (AAPL) iPod touch, iPhone and iPad. And, after the game was completed by a player, it unlocked a new song, “Blackbirds.”

Shinoda said the band hopes to do even more digitally, trying to involve and engage fans in ways that they never would have tried before.

“There is a huge unknown factor and this is not something we would have done five years ago,’ he said of the latest collaboration contest. “But I am not afraid of my fans being good at music, even if it turns out they are better than me.”

Until a winner is selected, here’s a most excellent music video of my favorite Linkin Park song, “Shadow of the Day,” because I wish I had written the perfect and simple line, “Sometimes beginnings aren’t so simple/Sometimes goodbye’s the only way” (maybe some fan will write something as good):

And here’s a blog post by Sam Wick, SVP of marketing at MySpace Music, about its partnership with Linkin Park:

Linkin Park Wants To Put You on Their New Album

Linkin Park is arguably one of the biggest rock acts in the world with more than seven million fans on MySpace and iLike, two Grammy wins and a boatload of accolades from the music community. So, needless to say, we were more than a little excited to help the band launch their next album, “A Thousand Suns.”

This is a band that’s almost as passionate about social media and technology as they are about the music they create–and they came to MySpace, because we have a proven track record of successfully architecting custom album campaigns that uniquely marry music to innovation on a global scale. With this in mind, we knew we had to do something that not only raises global awareness of the new album, but really plays into the intimate artist-to-fan connection that Linkin Park has been cultivating on our platform for years. And so “Linkin Park, Featuring You” was born–a multi-phase program that each of our 30 territories across the world are rolling out locally.

Linkin Park, Featuring You begins on MySpace with a music application that allows fans to create their own original version of the band’s new single “The Catalyst” and ends with the rare opportunity for one worthy fan to have his or her song stripped onto the next album. SERIOUS. To make this happen, Linkin Park and MySpace Music brought together Topspin Media, Ning and Indaba Music–a true technology trifecta–to allow fans to interact and play with the music before it is even released. Again, SERIOUS.

Mike Shinoda of Linkin Park has this message to share with his fans on MySpace and across the Web:

“In the lifetime of Linkin Park, the evolution of community and music technology has blurred the line between artist and fan. With the release of our new album we want to push it even further and so we are making a commitment to our fans that is a first of its kind: We are blindly dedicating a spot on our new album to something unknown. That space is reserved for you and we’re confident that you will create something that we can be proud to include on “A Thousand Suns.” This is not just a “fan-remix” contest; we want to collaborate with you. This effort is made possible by the global 360 music platform of MySpace, and the dedication and talent of our incredible fans. Thank you. We look forward to hearing your submissions.”

Here’s how it works: By installing the Indaba Music-powered app on MySpace, fans have access to five stems from “The Catalyst” that they can use to re-arrange and re-imagine the song using either their own Digital Audio Workstation or with Indaba’s free, Web-based software. Once submitted, users can vote for their favorite versions and help the band in their quest to identify new talent and ultimately pick a winner.

“Linkin Park, Featuring You” is just the beginning of a much larger partnership between the band and MySpace Music that will provide Linkin Park fans with recognition worldwide with access to live shows, exclusive content and premieres as well as opportunities to connect and interact with the band in ways that only MySpace Music can offer.

Be sure to get your entries in by July 25th and don’t forget to spread the word about the contest to your friends around the world–and go buy the new single on August 2nd.

Facebook confirmed that it expects to announce its 500-millionth user next week, and will mark the occasion with a new consumer marketing initiative called “Facebook Stories.”

Last week, BoomTown got wind of the effort–which will center on a variety of life stories from users about the impact of the social networking site on their lives–and asked Facebook about it.

The company said it was readying its launch for next week and put Randi Zuckerberg on the horn to tell me the story behind “Stories.”

“As we anticipated our 500-million milestone, and we wanted to find a different way to announce and celebrate it,” said Zuckerberg, who has spearheaded the site’s creation, in an interview this afternoon. “In the past, it’s been all about the numbers and milestones, and we realized we had never taken the opportunity to celebrate users.”

Getting to the 500-million mark, though, is a big deal for the Silicon Valley-based Facebook, which has been growing wildly over the last several years across the globe.

While the number has been widely expected to be announced soon, it will still be a big landmark in the history of the company.

Thus, a Web site within Facebook that is a visualization of some of the many kinds of consumer stories the company has collected over the years, but never showed off.

The stories will have two views–organized by by geographical location and by theme, such as “finding love,” “coping with grief” and “natural disasters.”

Facebook has seeded the selection with about 200 text stories it has, asking users again for permission to feature them.

But the point is to open the page up to all users to submit their tale in 420 characters, the same number as a status update on Facebook. The story can also be linked to the user’s profile.

Users can also “Like” stories, and the most popular will be featured. The site will also be optimized for the other devices, such as the Apple (AAPL) iPad and Amazon (AMZN) Kindle.

The site was designed by two outside firms, social marketing company Involver and JESS3, a design, branding and data visualization firm.

Zuckerberg, who said she would be adding her own story, said her favorite so far has been the story of a group that coalesced on Facebook to save an old theater in Kentucky.

But she is hoping for a varied collection that will appeal to, well, the soon-to-be 500 million people on Facebook.

“We really think by surfacing these stories, users can explain what Facebook is a lot better than we can,” said Zuckerberg.

Before the launch of “Facebook Stories” next week, you can start the tale-telling now here, using a newly tweaked form, pictured below (click on it to make image larger):

Reviewers are falling all over themselves to praise a new videogame called “Heavy Rain,” which was released last week Sony (SNE) for its PlayStation 3.

Developed by the Paris-based Quantic Dream, using a 2,000-page script, it’s a murder mystery in the film noir genre, with a deep and complex plot.

The New York Times’s Seth Schiesel, for example, wrote on Friday, in what was a typical rave review of the “Heavy Rain”:

“In terms of eye-hand coordination or ‘gamer skills,’ Heavy Rain is negligible, even trivial, in its challenge, which will offend twitch fiends. Yet this is no simplistic Choose Your Own Adventure for children. This is a wrenching, often disturbing, almost entirely gripping experience for grown-ups.”

In other words, it goes without saying: Something with soul and creativity, unlike most of the shoot-em-up videogames now available.

But it is not without wrenching violence, concerning itself with catching the Origami Killer, a serial killer who drowns young boys in rain water.

There are four characters to play in the game, which can last up to a dozen hours, with the outcome changing depending on your actions.

While a few think the game feels too much like a straight-to-DVD movie, it might also be just the kind of change that the weak games market needs to reinvigorate itself.

Decide for yourself–here are videos of two of the many trailers for the innovative game, which seems deeply creepy:

I use Twitter as my personalized news feed by following people who “tweet” (write updates) about things that interest me. In one glance I can read White House correspondent Mark Knoller’s tweets about President Obama’s activities, a recipe tweeted by Martha Stewart and WSJ.com tweets with links to news stories.

But Twitter works best with a little help from its friends, namely those programs that are designed to make it more customized and useful with minimal work on the user’s behalf. Here’s a rundown of just some of these helpers. I’m focusing only on ones that run on your computer, either in Web browsers or as stand-alone programs. There is also a plethora of Twitter applications that work on mobile devices like the iPhone and BlackBerry, too many to go into here. A few Twitter programs let you lurk and read tweets without a Twitter account, but in most cases these programs require a Twitter user name and password so they can better organize tweets of the people whom you follow.

To get a Twitter account in the first place, you will need to sign up with a user name and password at Twitter.com and start following people—or subscribing to read someone’s updates. These may be friends or people you simply find interesting, like journalists whose work you read (my Twitter user name is kabster728). You can see whom one person follows, and then opt also to follow those same people and the people those people follow and so on. Though it’s possible to lock your account so it’s private, very few people do so because Twitter encourages open communication throughout the Web.

That said, you can always choose to block someone from following you or stop following someone’s Twitter feed. You can comment on a tweet by sending the person who wrote it an “at reply,” named because the reply starts with the “@” sign followed by the user name of the person to whom you are replying. You can also send direct messages to another Twitter user as long as he or she is following you.

All-Purpose Programs

TweetDeck and Seesmic are two programs that do a good job of filtering others’ tweets and aiding the process of writing tweets. Both use Adobe Air, a tool that lets the program work in the background while continuously refreshing its content. This increases productivity because the programs can be set to display pop-up notifications whenever certain tweets appear.

TweetDeck (a free download at TweetDeck.com) organizes tweets into columns that you designate, such as a column of all tweets that mention your name, your company’s name or the word “Wimbledon.” It eases the process of writing tweets by building in ways to shorten Web links, post photos or translate a tweet into one of 35 languages. TweetDeck also integrates with Facebook so that one TweetDeck column displays your Facebook friends’ latest status updates.

The most recent version of TweetDeck enables synchronization of accounts with an email and password. This means that you can download TweetDeck on several computers, log into your account and see the same columns and settings on all platforms. The new version also includes fun extras like search within each column and the option to show how many followers a user has by displaying that number below his or her tweets.

Seesmic (a free download at seesmic.com) is another all-purpose Twitter program. It works much like TweetDeck, but has a few differences. Seesmic also integrates with Facebook, but does so in a more robust way, showing when Facebook friends share photos or Web links and letting you comment on or “like” someone’s status; TweetDeck only shows Facebook status updates.

Seesmic lets you drag photos into a small window for sharing via Twitter. But its overall look isn’t as visually appealing as TweetDeck’s and it lacks some of TweetDeck’s extra features.

Twhirl (twhirl.org) also runs on Adobe Air, working in the background as you use your computer for other activities. Like the aforementioned programs, it also enables easier tweeting with built-in tools for photo uploading and URL shrinking. Unlike TweetDeck and Seesmic, which focus on Twitter and Facebook, Twhirl enables logging into four types of accounts: Twitter, FriendFeed, Laconi.ca and Identica. But Twhirl shows only one category at a time, like a screen of replies, rather than showing all of these categories at a glance like TweetDeck and Seesmic.

Browser Power

Some Twitter programs run in browsers, not as stand-alone programs. This saves you from downloading a program on multiple computers because you can simply log into your account on any computer using its Web browser. But these programs won’t use the helpful pop-up notifications of Adobe Air; instead, you will need to look in your browser to see new information—like opening Twitter.com.

One such browser-based program is HootSuite (HootSuite.com), which uses an owl as its mascot. HootSuite’s unique features include its ability to set tweets to send at a later time or date, giving your followers the illusion that you are tweeting when you’re actually not, and a built-in statistic-tracker to measure how many people opened a link you posted using its ow.ly URL shortener. Like Twhirl, HootSuite shows only certain categories at a time rather than one overall glance at many categories of tweets.

Twitter.com is getting better, though it’s still weak compared with these other programs. I’ve used add-ons in my Firefox browser to enhance Twitter, and one called Power Twitter is like steroids for Twitter.com, adding photo uploading and link shortening right into the Web site. It also makes friends’ tweets richer by displaying details about any Web links that they share.

No Sign-Up Necessary

If you’re just curious about Twitter and want to see what people are talking about without signing up, try sites that are open to everyone. Twitterfall.com, for example, displays tweets about trending Twitter topics and custom search results in a waterfall-like visual with new tweets spilling over the top every half second. TwitterVision.com cleverly displays tweets around the world on a global map as they are posted, showing where the tweets are from, geographically.

Twitter isn’t limited to Twitter.com, and I wouldn’t likely use it as much were it not for programs like the ones I’ve mentioned and others. So give them a try and find out what makes Twitter useful for you.

Edited by Walter S. Mossberg.

Write to Katherine Boehret at mossbergsolution@wsj.com

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