Chris Albrecht

CBS: No Web Ad Recession for March Madness

Peter Kafka in Media on March 5, 2009 at 12:39 pm PT

Here’s a pleasant, rare bit of media news sunshine: CBS says advertisers are still lining up to get into its March Madness Webcast. The company expects to generate $30 million in Web ads from the college tournament this year, up 30 percent from 2008.