The Furious Five of Facebook? Meet Its New Product Princes and Their Domains.

Product is power at the social networking giant — so here’s who has it and here’s what they rule over.
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Facebook Confirms Reorg, Names Five Product Heads

Facebook today confirmed our report from last night that it has shaken up its organization around major product areas.
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Five Questions With Facebook’s Chris Cox

In an interview Monday, Facebook VP of Product Chris Cox tried to paint various tweaks to user profiles and sharing settings into a bigger picture. He also fought off questions about the sensitive topic of competition with Google+.
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Facebook Makes Sharing More Granular (Hmm … Where Have We Heard That Pitch Before?)

Facebook will attempt to address some perceived weaknesses of its interface by making content sharing more precise and visual in a redesign that launches this week.
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Facebook's "Social" Chief Pushes Human Interaction

Sitting in the cubicle next to founder Mark Zuckerberg at Facebook Inc.’s headquarters is a young executive who is taking on a critical challenge for the world’s largest social network: making it more social.

Liveblogging the Geo-Location Announcement: Oh, the Facebook "Places" You'll Go

BoomTown motored on down the lovely Highway 280 in Silicon Valley to Facebook to hear execs talk about a new geo-location feature the powerful social networking site is rolling out. The new name of the service, which will be deeply integrated into its current update system, as I reported earlier, will be “Places.” There will be no games, no mayors and no special discounts either in Facebook Places–just plain and simple checking in and, presumably, taking names.

A "Mean" Video: BoomTown Annoys a Cavalcade of Facebook Execs at f8!

Here is a video BoomTown did yesterday at Facebook’s bustling f8 developers conference in San Francisco. At a press conference at the Silicon Valley social networking event, Facebook founder and CEO Mark Zuckerberg–trying mightily not to answer a question I proffered about the competitive landscape–said I wrote “mean” posts. Oh, Mark, man up or get a big dose of a sense of humor from your delightful sister, Randi. In any case, I hope Zuckerberg enjoys these interviews I did with many of his minions at f8.

Take That, Twitter! Facebook's Cox and FriendFeed's Taylor Talk About the Deal (But Not BoomTown's $50 Million Guess on the Price)

After Facebook announced today that it had acquired online content-sharing site FriendFeed, BoomTown had a chit-chat with Facebook’s Director of Product, Chris Cox, and FriendFeed co-founder Bret Taylor. Although neither budged on telling me the purchase price, which various Silicon Valley venture capitalists I spoke to estimated to be about $50 million in cash and stock, the pair came together after several months of casual conversation, probably sometime after Twitter spurned Facebook’s $500 million offer last year. But, as in failed love affairs, moving on is the next best thing to do! No word on who got to break the news to No. 1 FriendFeed Fanboy Robert Scoble.
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Facebook Responds to Redesign Furor, Um, Feedback–Sort Of!

Facebook cried uncle this afternoon–but just a teeny, tiny, little bit–by announcing in a company blog that it had made tweaks to its recent redesign in response to massive user unhappiness over the changes. We’re talking very tweaky, though, and not back-to-the-future stuff. As in, the new look is here to stay. Nonetheless, the social-networking site also said it would give users more control via better filtering tools of the stream of information that Facebook has focused on making more prominent–and which some say makes the service look too much like a morbidly obese version of the hot microblogging site, Twitter.
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