On Thursday, Adobe co-founders and co-chairmen Chuck Geschke and John Warnock followed suit with some thoughts of their own. Their eight-paragraph essay, “Our Thoughts On Open Markets,” mentions Apple only once, but when it does, it is to lambaste the company for its position on Flash, a position the two claim “could undermine this next chapter of the web–the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.”

I spoke to Geschke Thursday afternoon about the pair’s letter, Adobe’s (ADBE) new “We ? Apple” ad campaign and Apple’s (AAPL) stance on his company’s software. Below, a transcript of our conversation.

John Paczkowski: What is Adobe is hoping to get out of this new “We Love Apple/Freedom of Choice” campaign?

Chuck Geschke: We mostly are using it as a way to communicate with our customers and partners to assure them that we’re not going to change our strategy and to inform the rest of the community of what the pluses and minuses are of not supporting Flash on the iPhone and the iPad. Our customers, a large percentage of them, are the people who generate and distribute information and content, and for them they have one production stream that they use to do that and they’ve gotten used to the fact that we’ve worked very hard to open up the standards that we support so that we can offer them ubiquity of output on all kinds of platforms. So the fact that Apple is precluding that puts them in a tough position because it means that they’re going to have to create that content twice, and that’s not very productive. It’s certainly more expensive than what they do today. And as you know, the content industry is an industry under a lot of cost pressure these days.

JP: Both Apple and Microsoft have said publicly now that Flash has issues with reliability, security, and performance. Do you think those complaints are legitimate?

CG: I think they’re old news. Go to our Web site and read the actual facts about Flash. We enumerate the facts about Flash there as we see them. [Microsoft and Apple] may have a different set of facts that they believe are accurate. It’s up to you to decide. But I will tell you that the Flash version we’re coming out with now–where, for the first time with the Mac platform, we can actually get to the lower-level interfaces–is going to run like the wind. And the same is true on Windows.

JP: Shouldn’t Apple have the right to define the means by which apps for its own platform can be written?

CG: They absolutely have the right. No one says they don’t.

JP: Cross-platform mobile apps tend not to take advantage of native features unique to each device. What do you have to say about complaints that write-once-run-anywhere software results in subpar apps?

CG: Well, people don’t say that about Photoshop. They certainly don’t say it about Acrobat….I’m a little confused about what the real examples of that are. If there’s a problem with the performance of Flash as demonstrated on the iPhone, it’s because we haven’t been able to access the inner layers of hardware and software we need to to provide the kind of performance we can provide on other platforms. But that’s Apple’s choice, not ours. And now, of course, you can’t use it at all.

JP: So you don’t think write-once-run-anywhere is limiting at all?

CG: Not really. I mean there may be certain features in certain environments that you’ll want to do customization for, but the more you go down that road, the more you get the experience of HTML on the Web, where the kind of browser, hardware and OS you use determines what your experience. That’s because HTML is not well codified and standardized and people sort of roll their own.

JP: How much of Adobe’s revenue comes from Flash?

CG: I would share that number if we disclose it, but I’m not sure that we do. It isn’t a huge amount of revenue, but it is an extremely popular platform that all of our apps have the opportunity to exploit when it’s distributed everywhere. Flash tools aren’t the largest piece of our business, but it’s a significant one and obviously we feel it’s extremely important to our customers and partners who want to build third-party apps in an environment where they can, in fact, put them on a variety of devices without having to re-implement them.

JP: So could Apple’s exclusion of Flash hurt Adobe sales?

CG: I don’t think it will have a significant effect. As well as Apple is doing, if you look at the number of platforms out in the market and the number of release of new ones that will occur over the next six to 12 months, it’s going to be huge. That’s a much bigger population, and we’re just focusing on making our technology operate as effectively and efficiently as possible for it.

JP: In his “Thoughts on Flash” essay, Jobs accused Adobe of abandoning Apple. “Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products,” he wrote. Is Job’s implication here a fair one?

CG: We never abandoned Apple. Apple now seems to be abandoning at least one aspect of our product line right now. No, we never abandoned them. We’ve always ported our apps simultaneously to both platforms. There have been times when Apple has changed its strategy on hardware or on operating systems that didn’t meet our product cycle, so there have been periods of maybe six months where we didn’t keep up with their latest release. But that’s our own business model; we can only afford to re-implement our products at a certain rate.

We have never, ever abandoned Apple and we don’t want to abandon them today. Everything you read in our new ad is true. I myself own probably between 8 and 10 Macintoshes — both laptops and work stations. I don’t buy PCs, I buy Macs.

JP: Why isn’t Flash an open standard?

CG: It is. What are you talking about?

JP: Flash is proprietary to Adobe. It’s not Open Source. Let me rephrase: Why isn’t Flash an open standard overseen by an open-standards body?

CG: As soon as Adobe acquired Macromedia, we openly published the SWF format and removed the requirement that you have a license to use it….No, we haven’t put Flash out to a standards body yet as we have with PDF and Postscript. But I wouldn’t be shocked if we do someday when it makes sense.

With the standards that we have built and made open to the entire world, we’ve tried our best to get them to the point where they’re mature enough so that we’re not doing design by committee. If you look at the amount of time it will take HTML5 to become a reasonably solid platform, it’s going to take a long time because there are an awful lot of vested interests trying to influence its development.

JP: Any thoughts on Steve Jobs’s claim that “Flash was created during the PC era–for PCs and mice”?

CG: What do you think an iPhone is? It’s a personal computer.

JP: One last question. What do you think of the iPad?

CG: I think it’s a neat thing. I personally have no particular interest in it; I’d much rather have a general-purpose computer. I think there’s definitely a market for that kind of product. We certainly know a lot of people that want to produce content for it and a large percentage of them are disappointed that they’re going to have to do that separately from the way they produce content for all the other devices they support.

PREVIOUSLY:

• Adobe to Apple: You Wanna Hug It Out? Let’s Hug It Out!
• Good Luck With That Alleged Antitrust Complaint Against Apple, Adobe…
• Adobe CTO: Flash on iPhone Doesn’t Suck and Apple Knows It
• A Possible Apple Antitrust Inquiry? Nothing to See Here…
• Microsoft on Flash: What Steve Said
• Adobe: We’re Done With You Too, Apple
• Apple to Adobe: I Know You Are, but What Am I?
• So Much for Flash on the iPhone
• Adobe: Flash for Mac Is Getting Better–Really!

Tough love–or irony–seems to be the theme, with the ad opening with a big “We [heart] Apple” and continuing with a reprimand about Apple’s position on Flash, which Adobe claims in a bit of bloviatory grandstanding is a threat to freedom and the evolution of the Web.

The ads have been launched in concert with a new “Freedom of Choice” channel on the Adobe Web site in which the company lays out its arguments in more detail with some “Setting the Record Straight” usage statistics and an open letter from Adobe co-founders Chuck Geschke and John Warnock:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company–no matter how big or how creative–should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end–and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web–the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody–and everybody, but certainly not a single company.

That’s a wonderful worldview, but as a refutation of Jobs’s 1,671-word point-by-bloody-point gutting of the Flash platform, it’s a bit lacking. And ultimately it’s just more rhetoric–good rhetoric, after bad, if you will.

Does Adobe (ADBE) really believe it can shame Apple (AAPL) into reconsidering its position? Perhaps it needs to give “Thoughts on Flash” another read. Or better yet, it should heed the advice of its own co-founders:

“The best way to compete is to create the best technology and innovate faster than your competitors.”

If that’s your belief, Adobe, then why bother with this silly war of words? Show us Flash running–and running well with minimal resource consumption–on some mobile devices. As Altimeter Group partner Michael Gartenberg wrote this morning, “All the Adobe ads don’t matter if they can’t make a compelling case to the mass market why they should care about Flash.”

UPDATE: Adobe, in answer to my question above, offers these videos of Flash Player 10.1 prerelease running on a handful of smartphones and tablets.

PREVIOUSLY:

• Good Luck With That Alleged Antitrust Complaint Against Apple, Adobe…
• Adobe CTO: Flash on iPhone Doesn’t Suck and Apple Knows It
• A Possible Apple Antitrust Inquiry? Nothing to See Here…
• Microsoft on Flash: What Steve Said
• Adobe: We’re Done With You Too, Apple
• Apple to Adobe: I Know You Are, but What Am I?
• So Much for Flash on the iPhone
• Adobe: Flash for Mac Is Getting Better–Really!

Today, a panoply of prominent tech and Internet leaders is taking a very public stand against a controversial initiative before California voters, which would eliminate the current legal right of same-sex couples to marry.

Forming a group and taking out a full-page ad in the San Jose Mercury News tomorrow, the execs hope to convince voters to reject Proposition 8, which is titled “Eliminates Right of Same-Sex Couples to Marry.”

Silicon Valley has had a long history of supporting gay rights. And recently, Google (GOOG) Co-Founder Sergey Brin has made a strong statement opposing Proposition 8, while Apple (AAPL) gave $100,000 to help defeat it.

The honorary co-chairs of “Silicon Valley Leaders Say NO on Proposition 8″ include: Brin; Bill Campbell, Chairman, Intuit; David Filo, Founder, Yahoo; Chuck Geschke, Founder and Chairman, Adobe Systems; John Morgridge, Former CEO and Chairman, Cisco Systems; Pierre Omidyar, Founder and Chairman, eBay; Sheryl Sandberg, COO, Facebook; Eric Schmidt, CEO, Google; and Jerry Yang, Founder, Yahoo.

In a statement in a press release set to go out this morning, Yang said: “Silicon Valley has always been an example for the rest of the country of how diversity and openness help to drive innovation and value creation. This divisive measure is the antithesis of those values that make Silicon Valley so unique.”

An ad the group–which also includes star venture capitalist Mike Moritz of Sequoia Capital, as well as Palm Founders Donna Dubinsky and Jeff Hawkins, and many others–is putting out tomorrow in the Mercury News reads:

Silicon Valley Leaders Urge You to Stand for Equality.
Vote No on Proposition 8.

As Silicon Valley leaders, we are committed to equality and fairness. We are opposed to Proposition 8 because it would change our state constitution to take away rights from one group of people. It would set our state, and our country, back in the fight for fundamental fairness and equal rights.

Please join us by reaching out to friends and neighbors and asking them to stand for fairness: Vote No on Proposition 8 on November 4th.”

(The ad and a longer list of tech leaders opposing Proposition 8 is below.)

If passed by a majority of voters, the California Constitution would be amended to include a new section stating “only marriage between a man and a woman is valid or recognized in California.”

Earlier this year, the California Supreme Court held that same-sex couples have a constitutional right to marry under the state’s constitution.

Former California State Controller and former exec at eBay Steve Westly noted that his own interracial marriage was once illegal, which is one of the reasons he was opposing Propostition 8.

“It really is the civil rights issue of the day … people stood up and fought for people like me and now it is time to stand up for others,” said Westly, who was an early supporter of gay marriage and is said to be eyeing a run for governor of the state. “While this is a polarizing issue, it is mind-boggling to me not to support the right of any two adults who love each other to marry.”

One thing is certain–the issue is indeed polarizing. Currently, the vote on Proposition 8 is very close, and a huge amount of money–more than $60 million–has been spent by both sides in the battle, which is considered one of the most contentious and high-profile in the nation.

Here is the ad (click on the image to make it larger):

LEADERS (partial list):
Deborah Barber, Principal, Jackson Hole Group
John Battelle, Chairman and CEO, Federated Media
Larry Birenbaum, Former Senior Vice President, Cisco Systems
Lorna Borenstein, President, Move
Larry Brilliant, Executive Director, Google.org
Owen Byrd, President, Byrd Development
John Chisholm, Chairman and CEO, CustomerSat
Barry Cinnamon, CEO, Akeena Solar
Tod Cohen, Director of Government Affairs, eBay
LaDoris Cordell, Administrator, Stanford University
Sue Decker, President, Yahoo!
Jack Dorsey, Chairman, Twitter
David Drummond, SVP, Corporate Development & Chief Legal Officer, Google
Donna Dubinsky, CEO, Numenta
Alan Eustace, SVP, Engineering and Research, Google
Naomi Fine, President & CEO, Pro-Tec Data
Rachel Glaser COO/CFO, Reunion.com
Carl Guardino, President and CEO, Silicon Valley Leadership Group
Andre Haddad, CEO, Shopping.com
Jeff Hawkins, co-Founder Palm, Handspring, and Numenta
David Karnstedt, Investor
Scott Kaspick, Managing Director, Kaspick & Co.
Steve Kirsch, Serial Entrepreneur
John Koza, CEO, Third Millennium
Ross LaJeunesse, Head of State Policy Western US, Google
Gary Lauder, Managing Partner, Lauder Partners Venture Capital
Laura Lauder, General Partner, Lauder Partners Venture Capital
Len Lehman, Investor
John Luongo, Former CEO, Vantive Corporation
Roger McNamee, Managing Director & co-Founder, Elevation Partners
Ken McNeely, President, AT&T California
Michael Moritz, Partner, Sequoia Capital
Susan Packard Orr, CEO, Telosa Software
Randy Pond, Executive Vice President, Cisco Systems
Amy Rao, Founder & CEO, Integrated Archive Systems
Jana Rich, Managing Director, Russell Reynolds
Miriam Rivera, Former Vice President and Deputy General Counsel, Google
Dan Rosensweig, Investor
Dan Rubin, Partner, Alloy Ventures
Hilary Schneider, Executive Vice President US Region, Yahoo
Len Shustek, Chairman, Computer History Museum
Jeff Skoll, Former President, eBay Inc.
Stephanie Tilenius, SVP, eBay North America
Joy Weiss, President and CEO, Dust Networks
Steve Westly, former California State Controller & former SVP eBay
Evan Williams, CEO, Twitter

[UPDATED on 11/05/08] In the interest of full disclosure, I am obviously not a supporter of Proposition 8. And, after I wrote this piece and hours before it passed last night, I got married in California under its recent same-sex marriage law, which the initiative has now overturned. It is still legally unclear what that will mean for people like me who married before Proposition 8 was passed, as it is not retroactive; as of now, the marriages remain valid. In any case, please see this disclosure related to me here.