2 posts and columns on churn rate

Sprint: Even Fewer Dropped Calls, Callers

in News on October 29, 2009 at 6:55 am PT

Good thing Sprint expects to lose fewer customers this quarter than in previous quarters. Because if the company continues to lose them at its former rate–well, things are going to get even uglier. Reporting a wider third-quarter loss than expected this morning, Sprint said it lost 545,000 wireless customers and 801,000 more in the crucial postpaid category.
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Local Advertisers Still Skittish About Search

in News on June 8, 2009 at 4:55 am PT

For years, online advertising companies have argued that advertising alongside Web search results is a great way for local businesses to reach prospective customers. Yet many local advertisers appear to be ditching search. A new study on local search advertising from research firm Borrell Associates finds that roughly 50 percent of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year.