Kara Swisher in News on December 2, 2009 at 12:00 am PT
Groupon, a group-based social e-commerce buying service, has nabbed $30 million in its second round of funding, led by Accel Partners.
The innovative Chicago-based service, which launched only a year ago, had previously received $4.8 million in funding from New Enterprise Associates, as well as $1 million from an angel investor. NEA participated in this round too.
Groupon features a daily deal at a deep discount on a wide range of things–from spas to skydiving–in 26 U.S. cities for large groups of potential buyers on the Web, through email and social networking sites like Facebook and Twitter.
Think of it as social networking lead-generation or, perhaps, the “Social Shopping Network.”