4 posts and columns on click-through

Inside Twitter's Sales Machine: A Secret Guide for Advertisers (Video)

in Media on February 16, 2011 at 8:45 am PT

Twitter’s how-to guide tells buyers how to use its new ad platform. And it tells the rest of us how Twitter’s first real effort to make money is working. (Hint: It’s early days….)

Exclusive: Meebo Raises $25M More

in Social on November 16, 2010 at 2:43 pm PT

Meebo has nearly completed a $25 million round of funding led by Khosla Ventures, with Khosla partner Gideon Yu becoming a board observer. This is the Web-sharing toolmaker’s Series D round, and will be announced by Khosla in a speech at the Web 2.0 Summit in San Francisco this afternoon. Existing backers such as Sequoia Capital and Draper Fisher Jurvetson are also participating in the round, which brings Meebo to total funding of more than $60 million.

Xmarks the Spot? Kapor Says Start-Up Can Find Buried Treasure in Bookmarks for Advertisers.

in News on April 8, 2010 at 12:19 am PT

Social bookmarking start-up Xmarks, which has been growing its user base and bookmarked Web addresses strongly, launched a new advertising product today called SearchBoost, which it hopes will finally give it a viable business model. Using a tool that displays user ranking and review information from the free syncing service, Xmarks Chairman Mitch Kapor said in an interview with BoomTown that the ad offering essentially “decorates” a paid search ad, thereby boosting click-through rates by 15 percent.

Ask.com’s Newest Offer: Discount Search

in Media on October 6, 2009 at 4:49 am PT

Barry Diller has tried just about every gambit possible to boost his Ask.com search engine, but he keeps coming up with more. The latest: Coupons.
ask.com deal