2 posts and columns on click-throughs

Retailer: Yahoo Warned of Lower-Than-Expected Refund

in News on April 17, 2008 at 7:46 am PT

Yahoo’s paid search performance may be the fastest growing in the industry, but that doesn’t mean it’s the most effective. In fact, some companies would argue it’s not that effective at all. Companies like BigReds.com, which is suing Yahoo (YHOO) for more than $1 million for click fraud. The collectibles retailer claims it paid Yahoo’s [...]

Facebook for $6 Billion? … Only if Zuckerberg Agrees to Be Implanted With a Livestock-Monitoring Microchip

in Social on July 12, 2007 at 9:03 am PT

So former analyst Henry Blodget says Microsoft is rumored to be planning to buy Facebook for $6 billion. An intriguing rumor. Bunch of suits from Redmond, Wash., flying down to Silicon Valley carrying Timbuk2 bags overflowing with cash for a smokin’-hot social-networking outfit with appalling ad click-throughs. That’s right–appalling ad click-throughs. “Facebook’s members appear indifferent [...]