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Local Advertisers Still Skittish About Search

in News on June 8, 2009 at 4:55 am PT

For years, online advertising companies have argued that advertising alongside Web search results is a great way for local businesses to reach prospective customers. Yet many local advertisers appear to be ditching search. A new study on local search advertising from research firm Borrell Associates finds that roughly 50 percent of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year.

How Bad Did Search Ads Get Hit Last Quarter? Time to Ask Google.

in Media on January 22, 2009 at 6:18 am PT

Search ads were supposed to thrive even in a recession, but there are signs that even Google has been getting roughed up: Note its efforts to make money while actually cutting costs. We’ll get a better sense of how things stand today after 4 p.m. EST, when the company turns in its fourth-quarter report card.

TechCrunch40: Revenue Models and Analytics

in News on September 18, 2007 at 11:40 am PT

Today’s session on revenue models and analytics, the sixth in TechCrunch40′s two-day schedule, featured the same judges panel as in the fifth session: Roelof Botha of Sequoia Capital, digital pioneer Esther Dyson and VC guru Guy Kawasaki. Following is a summary of company presentations and what the judges had to say: Spottt: Phil Kaplan, of [...]