News Byte

Belly Now Aims Its Loyalty Platform at National Enterprise Businesses

Chicago-based Belly said it was rolling out its customer loyalty and marketing platform to larger national enterprise clients. The startup has been aimed at the consumer market and smaller businesses since its launch in 2011, focused on increasing customer engagement, driving repeat business and helping attract new customers. Belly said it has been working with 40 national chains representing more than 500 current locations, using a system that includes a tech platform, an in-store tablet, analytics and marketing, as well as helping clients do email campaigns, social media integration and other mobile marketing.

Facebook Nabs Brunswick’s Buckley for Top Communications Job

A new PR dude we can irritate!
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Mayer’s 10X Challenge: Yahoo’s Homepage, Mail and Search Traffic Show Significant Year-Over-Year Declines

The reality of traffic falloffs on key properties is a vexing issue.
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Yahoo’s De Castro Begins Reorg of Ad Sales Unit

Can the Henrique Way — that is to say, a version of the Google Way — fix what ails the Silicon Valley Internet giant’s biggest business?
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Federated Media Buys Lijit Networks

A medium-sized online advertising company buys a smaller one.
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Exclusive: MailChimp Buys Phil Kaplan’s Tiny Newsletter Start-Up, TinyLetter

MailChimp, the Atlanta-based email marketing service, has bought TinyLetter, which is well-known entrepreneur Phil Kaplan’s most recent start-up.
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Who’s to Blame for Yahoo’s Q2 Revenue Rout? The Line Forms Around Back…

What happened to Yahoo revenue? Display sales in the U.S. gets the blame this quarter. While coming up with a new thing to blame for Q3, Yahoo execs try to explain it all for you.
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Exclusive: Efficient Frontier Buys Context Optional for $50 Million

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

Yahoo Bored Meeting? Not This Time!

Pulse News App for iPad Gets Social

Using Phones Globally