Federated Media Buys Lijit Networks

A medium-sized online advertising company buys a smaller one.
Lijit Logo with border

Exclusive: MailChimp Buys Phil Kaplan’s Tiny Newsletter Start-Up, TinyLetter

MailChimp, the Atlanta-based email marketing service, has bought TinyLetter, which is well-known entrepreneur Phil Kaplan’s most recent start-up.
mailchimp-tinyletter

Who’s to Blame for Yahoo’s Q2 Revenue Rout? The Line Forms Around Back…

What happened to Yahoo revenue? Display sales in the U.S. gets the blame this quarter. While coming up with a new thing to blame for Q3, Yahoo execs try to explain it all for you.
images

Exclusive: Efficient Frontier Buys Context Optional for $50 Million

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

Yahoo Bored Meeting? Not This Time!

Today and tomorrow, Yahoo’s directors are gathering here in Silicon Valley for one of their regular meetings that take place over the course of the year. While board meetings in general are usually pretty dull affairs–and Yahoo’s, in particular, are typically glacial ones–there is a lot on the plates of those with purview over the machinations of the long-struggling Silicon Valley Internet giant.

Microsoft-Facebook Tiff Over Ad Talent Raid Downgraded to "Disappointed" (With a Side of Settlement)

While Facebook should not be expecting big bouquets of love from its partner and investor Microsoft, at least it’s not going to be getting legal brickbats either. According to sources close to the situation, the pair have settled a dispute over the Silicon Valley social networking site’s talent raid of Microsoft’s head of global ad sales, Carolyn Everson, for a similar job at Facebook.

AOL Layoffs Coming Soon, Followed by Champagne and Cookies for Advertisers When HuffPo Deal Closes

There’s no question it’s a jarring contrast–layoffs versus champagne and cookies. But that’s the reality at AOL as its acquisition of the Huffington Post closes this week, even as it sheds employees as part of its ongoing turnaround effort.

Exclusive: Microsoft Mulls Legally Poking Facebook Over Ad Talent Raid

Microsoft–furious over a recent talent grab of its top advertising exec by Facebook–has been considering a wide range of options, including legal action to block the move, according to sources close to the situation. While it might not come to that, tensions between the two companies, who have partnered closely in the past, are running high over the hiring of Carolyn Everson. She had been head of global ad sales at Microsoft and has been hired to be VP of global sales at Facebook.

Was TweetDeck's Sale a Good Deal? That Depends on Bill Gross.

TweetDeck investors are getting some cash, and a lot of equity, in their $30 million sale to UberMedia. So if Bill Gross can build a Zynga to Twitter’s Facebook, they’ll be in great shape. If not…

Warning: Oversharing Ahead, as Wall Street Bankers Start to Talk Up Web 2.0 IPOs

Goldman Sachs seems to have borked the $1.5 billion deal to sell Facebook shares to its rich U.S. clients, because so much information about it leaked everywhere. That’s right! The loquacious Wall Street bankers are back to take Web 2.0′s social stars public and, of course, are oversharing already.

Pulse News App for iPad Gets Social

Using Phones Globally