CMO

Exclusive: Yahoo Overhauls Marketing Unit — The Internal Memo

Kara Swisher in News on October 21, 2011 at 8:48 am PT

Yahoo is drastically rejiggering its marketing division, according to an internal memo from its Chief Marketing Officer Elisa Steele, in a move that seems to leave her future role unclear.

Exclusive: HP CMO Replaced by SAP Exec

John Paczkowski in News on January 5, 2011 at 10:03 am PT

Hewlett-Packard is kicking off the new year with a bit of an executive shake-up: Senior Vice President and Chief Marketing Officer Michael Mendenhall is leaving the company. And he’s being replaced by a former SAP exec.

Boola, Boola!: Yahoo Marketing Head's Cheerleading Memo Post-MicroHoo

Kara Swisher in News on August 12, 2009 at 1:07 pm PT

BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago. I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever. Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.

BoomTown's Favorite Leaked Yahoo Internal Memo Ever: New PR Head Eric Brown Says Hello (and More)!

Kara Swisher in News on July 7, 2009 at 5:52 pm PT

BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today. While it is clear Yahoo has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share. Yahoo could use some of that DNA! Here’s his introductory memo to his new troops.

Bartz of 100 Days: Tough Talk to Microsoft Talks

Kara Swisher in News on April 13, 2009 at 8:30 am PT

Here’s an interesting irony–Yahoo CEO Carol Bartz will have her 99th day in office on the very one that the Internet giant will announce its first-quarter earnings: April 21, 2009 at 2 p.m. PST. Technically, it will mean that she has been running Yahoo for 100 days, a time when most administrations get their first evaluation. Thus, if it’s good enough for President Obama, it’s good enough for Bartz! While most expect the results for the quarter to be weak, due to the econalypse, the overall verdict from BoomTown’s needling of Yahoos to give me info on their new leader recently: Love, love, love Bartz’s innate decisiveness, and wanting more of the same.