30 posts and columns on Coca-Cola
Tech Names Dominate List of World’s Most Valued Brands as Apple and Google Top the List
The tech giants passed up former No. 1 brand Coca-Cola to top Interbrand’s annual rankings.See? Native Ads Don’t Have to Be Awful.
One way to make an ad people won’t ignore: Make an interesting video.News Byte
Talenthouse Brings in Nokia, Adidas and Coca-Cola to Sponsor Engagement Platform
Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”Spotify Biz Dev Exec Gerrit Meier Leaves After a Year
The guy in charge of the music service’s partnerships says he’s off to “pursue a new venture.”News Byte
Activision Blizzard CEO Kotick Joins Coca-Cola Board
Coca-Cola announced today it had appointed Bobby Kotick, CEO of videogame publisher Activision Blizzard, to its board. Kotick, 48, has previous boardroom experience, having served as a Yahoo director from 2003 to 2008. “Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company,” said Coke Chairman and CEO Muhtar Kent.Thoughts on the First Day of Apple’s Era Without Jobs
Today Apple faces its first full day without Steve Jobs. His greatest legacy may be the potential that still lies ahead.Which Company Is the Most Social? Check the Social Business Index.
The Dachis Group helps companies track data related to their social media marketing efforts. Now it’s sharing that data with the world.Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off
Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.Voices