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Thoughts on the First Day of Apple’s Era Without Jobs

Arik Hesseldahl in News on October 6, 2011 at 5:56 am PT

Today Apple faces its first full day without Steve Jobs. His greatest legacy may be the potential that still lies ahead.

Which Company Is the Most Social? Check the Social Business Index.

Arik Hesseldahl in Enterprise on September 13, 2011 at 2:39 pm PT

The Dachis Group helps companies track data related to their social media marketing efforts. Now it’s sharing that data with the world.

Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off

Tricia Duryee in Commerce on April 5, 2011 at 9:00 am PT

Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.

Voices

Can Social Media Predict Companies' Share Prices?

Jennifer Valentino-DeVries, Reporter, The Wall Street Journal in News on March 24, 2011 at 2:42 pm PT

Can the number of Facebook fans a company has tell you how its stock is performing? At least one researcher thinks so. Arthur O’Connor, a doctoral student at Pace University in New York, is testing whether social-media popularity–as measured by Facebook “likes,” Twitter followers and YouTube views–is correlated with stock prices.

Yahoo Marketing VP Shane Steele Joins Twitter

Liz Gannes in Social on February 15, 2011 at 6:17 pm PT

Shane Steele, previously VP of global marketing for Yahoo, started at Twitter today as director of sales marketing.

Voices

Super Bowl Tweets Didn't Focus on Football

Michael Hickins, Reporter, The Wall Street Journal in News on February 10, 2011 at 3:20 pm PT

Twitter may be a great way to measure buzz, but what gets buzz might be less easy to direct. Take last Sunday’ Super Bowl, for instance. According to the official Twitter blog, users generated more tweets per second during the game (4,064) than during any other sporting event–topping the old record set during the 2010 summer World Cup.

Apple's D.C. Lobbying Efforts Get Fierce

John Paczkowski in News on February 4, 2011 at 12:01 pm PT

Apple closed its big government affairs office in Washington, D.C., in the late ’90s and since that time has maintained a fairly low profile inside the Beltway, relative to other big tech firms. But now the company has hired a high-powered new lobbying firm: Fierce, Isakowitz and Blalock.

Hate Ads? You'll Love This Site. Love Ads? You Too.

Peter Kafka in Media on January 14, 2011 at 8:30 am PT

A site for people who love to complain about ads. That’s most of you, right? It’s created by an ad guy, of course.

Exclusive: Mickie Rosen to Join Yahoo as Audience Head

Kara Swisher in News on January 10, 2011 at 9:30 am PT

Yahoo is hiring former News Corp. and Disney online exec Mickie Rosen to run its Audience unit, which includes the Silicon Valley Internet giant’s powerful content sites, sources said. Rosen will report to Americas head Ross Levinsohn, who has worked with her before, both at News Corp. and Fuse Capital. The move is Levinsohn’s first management rejiggering since he took over last year, and there is likely to be more to come.