Tech Names Dominate List of World’s Most Valued Brands as Apple and Google Top the List

The tech giants passed up former No. 1 brand Coca-Cola to top Interbrand’s annual rankings.

See? Native Ads Don’t Have to Be Awful.

One way to make an ad people won’t ignore: Make an interesting video.
vitamin water collegehumor subway prank ad

News Byte

Talenthouse Brings in Nokia, Adidas and Coca-Cola to Sponsor Engagement Platform

Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”

Spotify Biz Dev Exec Gerrit Meier Leaves After a Year

The guy in charge of the music service’s partnerships says he’s off to “pursue a new venture.”
Gerrit Meier

News Byte

Activision Blizzard CEO Kotick Joins Coca-Cola Board

Coca-Cola announced today it had appointed Bobby Kotick, CEO of videogame publisher Activision Blizzard, to its board. Kotick, 48, has previous boardroom experience, having served as a Yahoo director from 2003 to 2008. “Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company,” said Coke Chairman and CEO Muhtar Kent.

Thoughts on the First Day of Apple’s Era Without Jobs

Today Apple faces its first full day without Steve Jobs. His greatest legacy may be the potential that still lies ahead.
Many people found young Hong Kong designer Jonathan Mak's illustration poignant.

Which Company Is the Most Social? Check the Social Business Index.

The Dachis Group helps companies track data related to their social media marketing efforts. Now it’s sharing that data with the world.

Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off

Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.


Can Social Media Predict Companies' Share Prices?

Can the number of Facebook fans a company has tell you how its stock is performing? At least one researcher thinks so. Arthur O’Connor, a doctoral student at Pace University in New York, is testing whether social-media popularity–as measured by Facebook “likes,” Twitter followers and YouTube views–is correlated with stock prices.

Yahoo Marketing VP Shane Steele Joins Twitter

Shane Steele, previously VP of global marketing for Yahoo, started at Twitter today as director of sales marketing.

Apple's D.C. Lobbying Efforts Get Fierce