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		<title>Exclusive: Facebook and Skype Readying Deep Integration Partnership</title>
		<link>http://allthingsd.com/20100929/exclusive-facebook-and-skype-readying-wide-ranging-integration-partnership/</link>
		<comments>http://allthingsd.com/20100929/exclusive-facebook-and-skype-readying-wide-ranging-integration-partnership/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 07:34:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34389</guid>
		<description><![CDATA[You didn't think Facebook would integrate with Google Voice, did you?

Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS and Facebook Connect, as well as voice chat.

The move by the pair--which have tested small cross-promotions before--is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/09/Skype-Logo-150x150.jpg" alt="" title="Skype Logo" width="100" height="100" class="alignright size-thumbnail wp-image-34391" /><img src="http://kara.allthingsd.com/files/2010/09/imgres1-150x150.jpg" alt="" title="imgres" width="100" height="100" class="alignright size-thumbnail wp-image-34392" /></p>
<p>You didn&#8217;t think Facebook would integrate with Google (GOOG) Voice, <em>did you</em>?</p>
<p>Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect.</p>
<p>The move by the pair&#8211;which have tested small contact importer integrations before&#8211;is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media.</p>
<p>Facebook&#8217;s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so.</p>
<p>Since it was not going to create an Internet telephony service of its own&#8211;kind of like <em>not</em> creating a mobile operating system&#8211;Facebook has apparently turned to the Web&#8217;s Internet telephony leader.</p>
<p>Interestingly, Facebook has previously tested a video chat product.</p>
<p>Skype had 124 million people using it at least once a month and 560 million registered users, which will be bolstered by the 500 million Facebook users who will now be able to use it more seamlessly within Skype.</p>
<p>That will include allowing users to SMS and call Facebook friends from Skype, which will now deploy Facebook Connect.</p>
<p>And also do video chat using Facebook in Skype, which you can see below, in a very odd screenshot sent to me by a source&#8211;Walt Mossberg&#8217;s code name is not Daniel Matthews and I am not Allison Brown. (Click on the image to make it larger.)</p>
<p><a href="http://kara.allthingsd.com/files/2010/09/image1.png"rel="lightbox[atd]"><img src="http://kara.allthingsd.com/files/2010/09/image1.png" alt="" title="image" width="326" height="137" class="aligncenter size-full wp-image-34406" /></a></p>
<p>This all will be available in Skype&#8217;s newest version, 5.0, which emerges from beta in a few weeks.</p>
<p>This is a big win for the Luxembourg-based Skype, which is <a href="http://mediamemo.allthingsd.com/20100809/big-tech-ipo-of-the-day-skype-tries-to-dial-up-100-million">currently readying a public offering</a>.</p>
<p>While it now dominates the online calling space, it needs to be present where users are now moving, such as Facebook.</p>
<p>And for Facebook, this is also helpful to its international push, making it more appealing globally since Skype is much more popular outside the U.S.</p>
<p>It will be interesting to see if both cross-integrate into their popular mobile apps too.</p>
<p>Facebook has been doing a lot of integrations with other communications services, such as a massive upcoming one with Yahoo (YHOO) and also one with Microsoft (MSFT).</p>
<p>Skype is also increasing its partnerships. Today, for example, it will announce a deal with Avaya, which makes office phones and related software aimed at businesses.</p>
<p>The pair called it a &#8220;strategic unified communications and collaboration partnership,&#8221; and is centered on business and personal videoconferencing.</p>
]]></content:encoded>
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		<slash:comments>26</slash:comments>
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		<title>From the Branding Geniuses Who Brought You Zune, Bing and Kin: Kinect for Xbox 360</title>
		<link>http://allthingsd.com/20100614/natal-no-more-meet-kinect-for-xbox-360/</link>
		<comments>http://allthingsd.com/20100614/natal-no-more-meet-kinect-for-xbox-360/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 12:55:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[John Paczkowski]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=42456</guid>
		<description><![CDATA[Microsoft’s Project Natal motion-controlled gaming system has a new name, Kinect for Xbox 360, and an official release date: November 4, 2010.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/06/kinectnov.jpg" alt="" title="kinectnov" width="157" height="132" class="alignright size-full wp-image-42469" />Microsoft&#8217;s <a href="http://digitaldaily.allthingsd.com/20090601/sucks-to-be-nintendo/">Project Natal motion-control gaming system</a> has a new name, <a href="http://twitter.com/majornelson/status/16119671504">Kinect for Xbox 360</a>, and an official release date: <a href="http://www.mcvuk.com/news/39453/Kinect-set-for-November-launch">November 4, 2010</a>.</p>
<p>Announced along with <a href="http://www.microsoft.com/Presspass/press/2010/jun10/06-14E3UmbrellaPR.mspx">a new, slimmer Xbox 360</a> on the eve of the Electronic Entertainment Expo during a <a href="http://www.xbox.com/en-GB/e3">special Cirque du Soleil performance</a> said to be inspired by its technology, Kinect uses a 3-D camera and an array of motion sensors to track 48 points on the human body and translate them into in-game actions. Its official name, an amalgam of “kinetic” and “connection,” is intended to reflect that. </p>
<p>But like many brandings, &#8220;Kinect&#8221; is being met with criticism by some observers, prompting the inevitable “Kinect 4,&#8221; &#8220;you spelled connect wrong&#8221; and &#8220;should have called it the &#8216;Mii Too&#8217;&#8221; jokes. But as Stephen Tolouse, director of Xbox Live policy and enforcement at Microsoft (MSFT), noted in a <a href="http://stepto.com/Lists/Posts/Post.aspx?ID=620">blog post last night</a>, Nintendo was <a href="http://games.slashdot.org/story/06/04/27/1625208/Nintendo-Revolution-Renamed-Wii">widely mocked</a> for choosing the name Wii, too.</p>
<p><img src="http://digitaldaily.allthingsd.com/files/2010/06/kinecthardware-275x152.jpg" alt="" title="kinecthardware" width="275" height="152" class="aligncenter size-medium wp-image-42516" /></p>
<p>&#8220;It’s interesting to me how much is put into a technology’s name,&#8221; Tolouse wrote. &#8220;I, like many others, decried Nintendo naming their new console the Wii. And yet look at how many units it’s sold. The trick is in the magic of the experience&#8230;.&#8221;</p>
<p>Explaining his preference, Tolouse says, &#8220;I really like the name Kinect&#8230;.Sure, it’s a made up word, and others have used it (try and find any pronounceable combination of six letters using the English alphabet that the Internet hasn’t combined). But I like that it isn’t something more common or mundane. The experience of using Kinect is deserving of its own descriptor.&#8221;</p>
<p>Expounding, Toulouse dissects the challenge of naming a new product, especially one already known by a code name: &#8220;It’s really hard when you have a cool &#8216;code name&#8217; that lasts for so long to replace it with its true name, a name that it really deserves to communicate why it’s desirable. Code names are meant to be cool, as code names. True product and technology names are far more difficult. Marketing people get a really bad rap when they face a challenge like that and there’s often a lot of eye rolling and &#8216;what were they thinking&#8217; that goes on. Coming up with these things is a high wire act with no net.&#8221;</p>
]]></content:encoded>
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		<title>Snow Leopard, Windows 7 and Netbooks</title>
		<link>http://allthingsd.com/20090902/mossbergs-mailbox-9/</link>
		<comments>http://allthingsd.com/20090902/mossbergs-mailbox-9/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:56:01 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Mossberg's Mailbox]]></category>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/20090902/mossbergs-mailbox-9/</guid>
		<description><![CDATA[Walt answers reader questions about running Snow Leopard on PowerPC Macintoshes, the Windows 7 name, and sharing files with netbooks.]]></description>
			<content:encoded><![CDATA[<p class="question">Am I correct that my iMac G5 can&#8217;t use Apple&#8217;s new Snow Leopard operating system? And, if so, why isn&#8217;t this just as bad as Microsoft&#8217;s making it hard for Windows XP users to upgrade to its new Windows 7 operating system?</p>
<p>Yes, you are correct. Snow Leopard is the first Apple OS version that runs only on Intel-powered Macs, and your iMac runs on the G5 processor, which isn’t an Intel chip.</p>
<p>As for the comparison with Microsoft’s policy: In one way, Apple’s approach is much worse. It is totally cutting off some of its user base from the new OS, including some folks with machines as little as 3 years old. Microsoft isn’t making it impossible for XP owners to move to Windows 7— it’s merely making it so painful, tedious and complicated to upgrade that many non-techies who want Windows 7 may give up and feel compelled to buy new PCs. On the other hand, Apple’s policy affects a smaller proportion of its customers. Only about 20% of its users still use older, non-Intel-based Macs. By contrast, Microsoft’s policy affects a much greater percentage of Windows users, since, despite its advanced age, Windows XP is still the most commonly used version of its OS.</p>
<p class="question">A few years ago Microsoft used a code name of Longhorn for the operating system which ultimately was released as &#8220;Vista.&#8221; Will Windows 7 have a real name upon release?</p>
<p>The real name of Windows 7 is: Windows 7. It’s not a temporary code name, like “Longhorn” was. The product will be officially called Windows 7 when it comes out on Oct. 22.</p>
<p class="question">Is it possible to connect a netbook directly to a larger PC to transfer data? The data I am interested in would be Word documents, Excel files, a limited number of photos and music files, and other personal files.</p>
<p>While I haven’t tested it, I assume that, since a netbook is just a small, cheap, standard Windows laptop, you could use Microsoft’s built-in file-transfer utilities to accomplish this, provided you use the right cable. In Windows XP, the operating system on most netbooks and most other PCs in use, this is called the Files and Settings Transfer Wizard. In Vista, and the forthcoming Windows 7, it’s called Windows Easy Transfer.</p>
<p class="tagline">You can find Mossberg&#8217;s Mailbox, and my other columns, online for free at the All Things Digital Web site, http://walt.allthingsd.com.</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Boola, Boola!: Yahoo Marketing Head&#039;s Cheerleading Memo Post-MicroHoo</title>
		<link>http://allthingsd.com/20090812/boola-boola-yahoo-marketing-heads-cheerleading-memo-post-microhoo/</link>
		<comments>http://allthingsd.com/20090812/boola-boola-yahoo-marketing-heads-cheerleading-memo-post-microhoo/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:07:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17509</guid>
		<description><![CDATA[BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo's search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing--for reasons I cannot understand since it is an internal memo--is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/yale_bulldog_y_logo.jpg"><img src="http://kara.allthingsd.com/files/2009/08/yale_bulldog_y_logo.jpg" alt="yale_bulldog_y_logo" title="yale_bulldog_y_logo" width="150" height="148" class="alignright size-full wp-image-17510" /></a></p>
<p>BoomTown just got an interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the <a href="http://allthingsd.com/topics/microhoo/">deal for Microsoft to take over Yahoo&#8217;s search technology business</a> two weeks ago.</p>
<p>I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo (YHOO) are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it can remain as innovative as ever.</p>
<p>Also amusing&#8211;for reasons I cannot understand, since it is an <em>internal</em> memo&#8211;is the use of the code name for Yahoo, which is called <a href="http://www.yale.edu/">Yale</a>, after the famous university in New Haven, Conn.</p>
<p>(By the way, &#8220;Boola, Boola&#8221; is one of Yale&#8217;s old football fight songs, which <a href="http://www.cis.yale.edu/athletic/songs/boola.mp3">you can hear here</a>.)</p>
<p>By the way, Microsoft (MSFT) was known as Cambridge, Mass.-based <a href="http://web.mit.edu/">MIT</a>, as you can see below.</p>
<p>Also some fun facts, showing the give-it-the-old-college-try mentality of Yahoo dealmakers:</p>
<p>In past merger talks, Time Warner (TWX) online unit <a href="http://kara.allthingsd.com/20081106/if-aol-is-amherst-and-yahoo-is-yale-why-arent-they-giving-the-merger-the-old-college-try/">AOL&#8217;s moniker has been <a href="https://www.amherst.edu/">Amherst College</a></a> in Amherst, Mass.</p>
<p>And, when Yahoo was considering the Yahoogle deal, the code name for Google (GOOG) was <a href="http://www.georgetown.edu/">Georgetown</a>, after the Washington, D.C.-based university. That must really rankle at the MIT-stuffed search giant, since&#8211;as a graduate of Georgetown&#8211;I can tell you, tech is not exactly its forte.</p>
<p>Here&#8217;s the Steele memo:</p>
<blockquote class="memo"><p><strong>From:</strong> Elisa Steele<br />
<strong>To:</strong> Marketing-all@yahoo-inc.com<br />
<strong>Sent:</strong> Wed Jul 29 05:11:52 2009<br />
<strong>Subject:</strong> Announcement today.</p>
<p>Marketing Yahoos,</p>
<p>Yale is already the place where millions go to see what is happening with the people and things that matter to them most, but our aspirations have always been bigger than that. Our vision is to be at the center of people&#8217;s online lives, and the deal we announced with MIT earlier today will enable us to focus even more of our efforts on realizing it.</p>
<p>At the same time, our role as marketers has never been more critical. We must focus our energies on engaging our users and our partners, and on making sure that our brand initiatives continue unabated.</p>
<p>Our consumer marketing teams will keep driving more users to our leading audience properties, mobile experiences and applications. Our b2b team will continue communicating to marketers that as the world’s largest media company, Yale offers the most compelling and unique advertising proposition in the industry. The Insights team will continue delivering industry-leading research that helps speed the flow of dollars online. The Global Communications team will be answering lots of important questions from the media and influencer community about this deal (in addition to building buzz around the other amazing stuff we’re doing). The brand team will not stray at all from its mission, as it&#8217;s as relevant as ever. And, our regional marketing teams remain in place, partnering with our business leaders to execute our global marketing strategy.</p>
<p>In a nutshell, this is our opportunity to further establish Yale mindshare and preference with all of our audiences through world-class marketing. Our work is more important today than ever before as we communicate our brand position globally.</p>
<p>We are making decisions that we believe set the company up for continued success—and enable us to take back our rightful place in the market.</p>
<p>It&#8217;s an exciting new day at Yale, and I couldn&#8217;t be more optimistic about our future.</p>
<p>Elisa Steele<br />
Executive Vice President &#038;<br />
Chief Marketing Officer<br />
Yahoo!</p></blockquote>
<p>And below, I have posted a video of the Yale Glee Club performing all the university&#8217;s fight songs in a delightful medley, so Yahoos can start practicing now:</p>
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<enclosure url="http://www.cis.yale.edu/athletic/songs/boola.mp3" length="104827" type="audio/mpeg" />
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		<item>
		<title>Stink the Pink</title>
		<link>http://allthingsd.com/20090428/stink-the-pink/</link>
		<comments>http://allthingsd.com/20090428/stink-the-pink/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 20:53:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[carrier]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[code name]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[McGraw Hill]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MSFT]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Pink]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
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		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[VZ]]></category>
		<category><![CDATA[Windows Mobile]]></category>
		<category><![CDATA[Windows Mobile 6.5]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=16546</guid>
		<description><![CDATA[As if the Zune weren’t embarrassing enough... Microsoft and Verizon are reportedly discussing a touchscreen multimedia cellphone that could launch on the carrier’s network in 2010. The project is codenamed “Pink” and will apparently involve some ungodly combination of Windows Mobile and Zune software.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/04/zhune.jpg" alt="zhune" title="zhune" width="220" height="221" class="alignright size-full wp-image-16547" />As if the Zune weren’t embarrasing enough.</p>
<p>Microsoft and Verizon are reportedly <a href="http://online.wsj.com/article/SB124093915558664239.html"> discussing a touchscreen multimedia cellphone</a> that could launch on the carrier&#8217;s network in 2010. The project, code-named &#8220;Pink,&#8221; will apparently involve some ungodly <a href="http://blogs.zdnet.com/microsoft/?p=2519">combination of Windows Mobile and Zune software</a>. That code name is particularly interesting in light of recent reports that Microsoft (MSFT) has <a href="http://www.adweek.com/aw/content_display/news/agency/e3i9797ecafefe6fc8b03d1c4b6dcd40988">requested proposals for a new ad campaign for a mysterious mobile application by the same name</a>.</p>
<p>Beyond that, details are slim. Representatives for Verizon (VZ)&#8211;which already has six Windows Mobile touchscreen devices in its lineup&#8211;refused to comment on the report. And Microsoft is apparently holding to the party line, insisting that its mobile strategy is to provide a software solution, not devices. Consider <a href="http://mediamemo.allthingsd.com/20090319/live-from-new-york-microsoft-ceo-steve-ballmer/">these remarks from Microsoft CEO Steve Ballmer</a> at a recent McGraw-Hill (MHP) media conference:</p>
<blockquote class="memo">
<p>With Windows Mobile, we want to permit a range of hardware innovation, and yet, still have a pretty good experience end-to-end, with good applications, and we want the ability for software developers to target both a very high-end and a lower range or mid-range phone.</p>
<p>And the ability to scale up and down, to work with multiple hardware vendors, to get a range of competition and innovation and price competition amongst the hardware guys is a big asset. It is certainly what our strategy is. It&#8217;s very different than Apple&#8217;s, and it&#8217;s very different than BlackBerry&#8217;s. But, unless you assume Apple and BlackBerry are going to sell the lion&#8217;s share of most phones &#8230; which I don&#8217;t, because I think they&#8217;re going to get a lot of competition from the Samsungs, LGs, Sony Ericssons, Taiwanese. I mean, there are a lot of guys who are going to be in that phone business.</p>
<p>I think that the play for us is to permit broad innovation at many price points, with a very good and very feature-rich, in terms of applications, experience.  If people want keyboard input, that&#8217;s great.  If they want touch, that&#8217;s great. If they, you know, want voice, we need to give them a range of modalities for interaction. And that&#8217;s the direction we&#8217;re headed with Windows Mobile 6.5 and into the future.</p></blockquote>
<p>Ah yes, Windows Mobile 6.5. <a href="http://digitaldaily.allthingsd.com/20090305/hard-to-stand-behind-windows-mobile-when-our-workers-want-iphones/">When are we going to see that again</a>?</p>
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