Coke

Why a Free Ticket to Spotify Is Worth $3

Peter Kafka in Media on July 15, 2011 at 12:30 pm PT

Don’t want to wait to get an invite to Spotify? Try one of its launch partners, who’ve paid up for the privilege.

More Blimps and Sponsored Loot Coming as Zynga Ramps Up In-Game Advertising in 2011

Tricia Duryee in Commerce on January 21, 2011 at 10:45 am PT

More advertising and sponsorships will be inevitable this year in Zynga’s popular Facebook game titles as the privately held company attempts to diversify its revenue stream.

Coke Takes Out a Free Ad for Twitter Ads

Peter Kafka in Media on June 25, 2010 at 9:16 am PT

So what do advertisers think about Twitter’s new “Promoted Trends” ad platform, which the service rolled out last week? Totally awesome! That’s the paraphrased verdict from Coke, which tried out the ads this week and generated 86 million impressions in 24 hours.

The Agony and Ecstasy of Paula & Simon (Plus: When Abdul Did D6)

Kara Swisher in News on August 5, 2009 at 10:44 am PT

BoomTown is wearing all-black today, in profound mourning for the prospect of no Paula Abdul on “American Idol” next season. “With sadness in my heart, I’ve decided not to return,” tweeted Abdul yesterday, bidding goodbye, natch, on Twitter. Here is a cool video look at her and co-judge Simon Cowell and one of her appearance at the D: All Things Digital conference. (I kid you not!)

CBS: No Web Ad Recession for March Madness

Peter Kafka in Media on March 5, 2009 at 12:39 pm PT

Here’s a pleasant, rare bit of media news sunshine: CBS says advertisers are still lining up to get into its March Madness Webcast. The company expects to generate $30 million in Web ads from the college tournament this year, up 30 percent from 2008.