4 posts and columns on college basketball

March Madness Comes to the iPad, for Free

in Media on March 2, 2011 at 1:20 pm PT

College basketball’s annual tournament is the most Web-friendly mega-event in sports. And now it’s embracing mobile, too. (Unless you’re using an Android phone or tablet.)

Another Twitter Ad: AT&T Sponsors “March Tweetness”

in Media on March 26, 2009 at 12:03 pm PT

Earlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft. Here’s the next one–a “March Tweetness” page, sponsored by AT&T.
marchtweetness

CBS Says No One’s Getting Anything Done at Work: March Madness Web Traffic Up 56 Percent

in Media on March 20, 2009 at 1:33 pm PT

I’ve only watched a couple minutes of March Madness so far, and I haven’t watched a second on my laptop. But apparently I’m in the minority: CBS, which is streaming the entire college basketball tournament for free on the Web, says traffic to its video player is up 56 percent compared to last year.
march-madness-cbs

Hoops to Go: CBS Streaming March Madness to iPhone

in Media on March 12, 2009 at 3:00 am PT

Absolutely nuts about college basketball, but afraid you won’t find yourself in front of a TV or a computer when March Madness rolls around? Grab your iPhone and five bucks, and you’re in business.
cbs-march-madness