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Sarah Lacy Debuts New Tech Site, PandoDaily -- $2M+ in Funding and Guess Who's Working for Her? (Video)

Kara Swisher — Mon, 16 Jan 2012 17:00:28 +0000

As has been widely reported, well-known TechCrunch columnist and Silicon Valley journalist Sarah Lacy has a new gig: Running her own new tech news site, which debuts today.

(She’s pictured here with another recent adorable start-up of hers, named Eli.)

Not so widely reported? The site, called PandoDaily.com, will feature three of TechCrunch’s most high-profile former bloggers: Michael Arrington, M.G. Siegler and Paul Carr.

That’s right, Lacy is Arrington’s boss this time around — even though his CrunchFund venture firm will also be an investor, in a funding round of more than $2 million for PandoDaily.

Other investors — whom Lacy described as “people I like and respect” — include a panoply of tech movers and shakers, including personal investments from Marc Andreessen, Peter Thiel, Matt Cohler, Jeff Jordan, Josh Kopelman, Zach Nelson, Andrew Anker, Saul Klein, Tony Hsieh and Chris Dixon, as well as seed investments from Greylock Partners, SV Angel, Lerer Ventures, Accel Partners and Menlo Ventures.

There will certainly be questions about all these funders who are also topics of PandoDaily’s posts, which Lacy acknowledged. She said the large number of funders was calculated so that none had undue influence.

Of course, many in Silicon Valley will be watching her carefully for any conflicts of interest or punches pulled. Lacy insisted that there will not be a problem and joked that she will definitely not become a VC, referring to the controversy around Arrington becoming one while at TechCrunch.

That issue blew up like a Roman candle, of course, leaving everyone with powder burns — I called the incident a “giant, greedy, Silicon Valley pig pile.”

Interestingly, Lacy did manage to stay out of the spotlight (she was, in fact, having her baby during the worst of the controversy, which was likely more painful).

Ignoring the delicious epic revenge part of this on AOL — which bought TechCrunch and then promptly presided over a tech version of the War of the Roses (and is, ironically, an investor via CrunchFund) — PandoDaily will focus on start-ups in Silicon Valley and everywhere else that homegrown spirit of innovations reaches.

Here’s a screenshot of the cleanly designed and handsome site:

In an inaugural post, titled ““Why I Started PandoDaily,” Lacy compared the site to a colony of trees in Utah, saying, “We have one goal here at PandoDaily: To be the site-of-record for that startup root-system and everything that springs up from it, cycle-after-cycle.”

Which is kind of like TechCrunch, which she left earlier this year.

“This is not TechCrunch 2.0,” Lacy said to me in an interview last week. “But, of course, we will be compared to TechCrunch.”

Of course, especially because of the presence of its star lineup on PandoDaily — who will write regularly, along with an initially small staff of other writers — and also its plans for conferences and other gatherings.

(An AOL source, by the way, said there were no contractual noncompete issues for PandoDaily to worry about.)

Here’s a longish interview I did about PandoDaily with Lacy, who has written two books focused on entrepreneurs, worked at Businessweek and was founding co-host of Yahoo Finance’s daily show “TechTicker.”

She talks about the site’s unusual name, her wrangling over leaving TechCrunch, and the prospect of now running her own show.

Welcome back, Sarah (and call me if you need help with those dudes, as we have wrangled before).

Here’s the video:

[ See post to watch video ]

HuffPost at One Biiiilllliiion Monthly Page Views: More Buying, More Launching, More Hiring

Kara Swisher — Mon, 03 Oct 2011 08:15:40 +0000

The Huffington Post Media Group, which says it has topped one billion page views for the month of August, has bought an online grassroots platform called Localocracy.

The price for the site, whose key execs will join the AOL content unit, is under $1 million, said sources close to the situation.

The HuffPost also announced it was hiring Lisa Belkin from the New York Times to be a senior columnist covering parenting and family issues.

The latest hiring and purchase are part of a number of moves at the news and blog site, which has been frantically expanding its offerings since it was acquired by AOL.

That now includes four more sections launching this week — Huff/Post50; HuffPost Gay Voices; HuffPost Weddings; and HuffPost High School — bringing the grand total of new sites to 21 since the Huffington Post officially merged with AOL in March.

“We want to launch sections for every interest and passion our readers have.” said HuffPost head Arianna Huffington in an interview yesterday. “Whatever your interest, we want to provide the latest content and stories and most advanced tools for engagement.”

And, presumably, get the most traffic from it all. Along with the record one billion page views, the site also said it had 37 million unique visitors in August, the largest number it has posted yet, with 5.1 million comments.

Here’s the official press release for the whole kitchen-sink shebang:

The Huffington Post Media Group Makes Key Announcements:

Acquires Localocracy, Pioneering Online Grassroots Platform, and Hires its
Leadership Team: Conor White-Sullivan, Aaron Soules and Jay Boice

Launches Four Huffington Post Sections This Week: Huff/Post50, with Rita Wilson as Editor-at-Large; HuffPost Gay Voices; HuffPost Weddings; and HuffPost High School; Group is latest of 21 new sites since The Huffington Post Merged with AOL in March

Hires Lisa Belkin from The New York Times as Senior Columnist
Covering Parenting, Work/Life Balance, and Family

Announces Record Huffington Post Size and Engagement, with Largest Number of UVs and Comments Ever, and Site Topping 1 Billion Page Views for First Time

New York, NY — October 3, 2011 – The Huffington Post Media Group (“HPMG”), a leading source of news, opinion, entertainment, community and digital information, today makes several key announcements: (1) HPMG is acquiring Localocracy, a groundbreaking online engagement platform enabling citizens to solve problems in their communities, and its founders, Conor White-Sullivan and Aaron Soules, and technology lead, Jay Boice, are joining the Huffington Post Media Group to work on the intersection of editorial and technology, and deepen the sites’ engagement with users; (2) The Huffington Post (“HuffPost”) is launching four sites this week; today, Huff/Post50, with Rita Wilson as editor-at-large; HuffPost Gay Voices; and HuffPost Weddings; tomorrow, HuffPost High School. They are the latest of 21 new verticals since The Huffington Post merged with AOL in March; (4) Lisa Belkin is joining HPMG as Senior Columnist from The New York Times, where she wrote the “Motherlode” blog. She’ll be covering parenting, work/life balance and family; and (5) HuffPost has recently achieved record size and engagement, with its largest number of UVs ever, 37MM*, and greatest number of monthly comments, 5.1MM. In an important milestone, the site also surpassed 1 billion page views for the first time.*

“I’m delighted to announce that Conor White-Sullivan, Aaron Soules and Jay Boice are joining our team,” said Arianna Huffington. “They’re pioneers in using the web to empower citizens to improve their towns, and their unique vision and talents will enable us to deepen our users’ engagement with our sites. We’re also excited to be launching HuffPost/50, HuffPost Gay Voices, HuffPost Weddings and HuffPost High School, the latest sections in our continued effort to provide content, community and a platform for expression for our readers’ every interest and passion. We’re also thrilled to welcome Lisa Belkin, who has built a large following with her writing on parenting and work/life balance issues, and who is a leader in online community building. She’ll be launching her ‘Parentlode’ blog on October 17th.”

Creating and Nurturing Online Communities to Make Lives Better

Localocracy was founded in Amherst, Massachusetts, in 2009 as an online forum encouraging citizens to engage in local issues, share concerns and opinions, and rank problem-solving ideas. Its goal was to surface problems and employ the power of persuasion to spotlight solutions to issues big and small. At HPMG, founders White-Sullivan and Soules will build on their innovative approach to enhancing local democracy while leveraging HPMG’s powerful online community platform to engage its large and networked audience. Also joining the Group from Localocracy is Jay Boice, who will be instrumental in building new technologies to support enhanced online community interaction.

Said Conor and Soules: “What we’ve learned with Localocracy is that by harnessing user-generated content, we’re able to unleash a lot of people power. Our methodology is simple: we believe that everyone is an expert about something, so we want to give voice to that expertise and allow an exchange of ideas for all to see and participate in. We’re excited to be teaming up with The Huffington Post Media Group, a leader in social news and user engagement, and look forward to pushing the boundaries of what can be done when combining journalism and technology for the common good.”

Four New Sites; Four New Communities

The Huffington Post Media Group announces today the launch of four destination sites: Huff/Post50 (www.huffingtonpost.com/50), HuffPost Gay Voices (www.huffingtonpost.com/gay-voices) and HuffPost Weddings (www.huffingtonpost/weddings). Each offers HuffPost’s unique combination of real-time news and opinion, and passionate communities powered by a leading social news platform.

HuffPost/50 — whose Editor-at-Large is actress, producer and writer Rita Wilson — covers the challenges, complexities and joys facing the boomer generation, now 77 million people strong. It spotlights boomers who fearlessly tackle new challenges in the spirit of reinventing themselves, regardless of age, and encourages boomers to question conventional wisdom about aging. Topics being covered include: longevity, relationships and sex, politics, the intense “sandwich” pressure of simultaneously taking care of aging parents and children, retirement, spirituality and religion, friendship, politics and dying.

The site is meant to be thought-provoking yet also humorous and life-affirming, and while encouraging boomers to seize the present, Huff/Post50 welcomes reflection and the sharing of hard-earned wisdom. The site is a rare platform for people 50 and older who want to share what’s on their minds. Bloggers on the section include: Bill Maher, ABC News’ Christiane Amanpour, and musicians Ann and Nancy Wilson.

Said Rita Wilson: “The idea that we boomers are somehow supposed to wind things down as we get older completely escapes me. Exploring the minds and hearts of this group of people is exciting. It’s never too late to mix things up, change your life, to get to what you really should be doing — or want to be doing. As Mark Twain said, ‘Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.’”

HuffPost High School, launching tomorrow, is a place for teens to engage with one another about what’s really happening in their lives — socially, academically, and culturally. The site features some of the nation’s top high school journalists and is a dynamic platform for teen bloggers. It’s a go-to guide for everything teens care about, from college prep, the nuances of social networking, culture, and celebrity gossip to high school sports, comedy, politics, the prom and beyond.

HuffPost Gay Voices, also launching today, covers the complexities of the LGBT community, from family and faith to politics and sexuality. The section covers news, culture, and trends, and offers opinion that spotlights all matters of interest to the LGBT community. The site fearlessly looks at powerful yet silent influences on identity and relationships, such as class, race and religion. HuffPost Gay Voices features everything from travel, style and entertainment to politics, personalities and health. Launch week bloggers include Christine Quinn, Margaret Cho and Bruce Vilanch. The Human Rights Campaign is Gay Voices’ inaugural sponsor.

HuffPost Weddings, the third section launching today, has comprehensive coverage of weddings and marriage from all angles, from untraditional wedding cakes and exotic dream honeymoons, to the more practical, including tips on navigating the world of wedding planners, contemporary wedding etiquette, and more. The site will spark discussions about everything from managing the family politics of inter-faith ceremonies and the nuances of gay weddings to the latest proposal video gone viral. And while HuffPost Weddings is meant as a one-stop-shop of advice with a supportive community for those planning their weddings, it also appeals to a wider audience interested in the culture and mores of modern weddings planning, weddings, and marriage. Bloggers on the site include: Heidi Klum; Kelly Meyer; celebrity wedding planners Mindy Weiss, Sharon Sacks, Preston Bailey, and Colin Cowie; designers Nanette Lepore, Angel Sanchez, Reem Acra; and more.

Rapid HuffPost Expansion; Record Audience and Engagement

The Huffington Post’s rapid expansion has only intensified following its merger with AOL in March. The site recorded its largest number of unique visitors per month last month — 37 million* — and also surpassed 1 billion page views for the first time. In addition, HuffPost’s engaged community continues to grow, posting a record 5.1 million comments in August.

With the four sites launching this week, HuffPost will have debuted 21 sections since the merger, all listed here:

• Huff/Post50
• HuffPost BlackVoices
• HuffPost Canada
• HuffPost Canada Living
• HuffPost Celebrity
• HuffPost Culture
• HuffPost Gay Voices
• HuffPost High School
• HuffPost LatinoVoices
• HuffPost Locals: San Francisco, D.C
• HuffPost Parents
• HuffPost San Francisco
• HuffPost Small Business
• HuffPost Travel
• HuffPost UK
• HuffPost UK Tech
• HuffPost UK Universities & Education
• HuffPost Women
• StyleList
• StyleList Home

(*comScore, Aug. 2011)

Ready for His Digital Close-Up: The NYT's Media Dude, David Carr, Talks About "Page One"

Kara Swisher — Wed, 15 Jun 2011 18:35:07 +0000

While I was in Los Angeles recently, I was invited to a private screening of a documentary about the New York Times called “Page One: Inside the New York Times.”

The film, which debuted at the most recent Sundance Film Festival, opens Friday.

The documentary is by Andrew Rossi, who spent a year following reporters and editors at the famed newspaper, even as the media landscape shifted dramatically due to the impact of digital technologies.

Luckily for me, one of the movie’s principal characters — and I do mean character when it comes to him — is the Times’ quirky media columnist, David Carr.

I met Carr a dog’s age ago, when he ran “The City Paper” in Washington, D.C. He has only gotten more interesting over time, especially as the Web has transformed the news business.

Actually, wrecked the news business seems more the sensibility of “Page One” and also the audience at the screening, which largely bemoaned the troubles that quality papers have gotten themselves into in the age of the Internet.

Of course, the situation at the Times is a lot more complicated than that and there are some significant benefits to readers in the new paradigm, even if it did not help traditional media.

Carr winks and nods to both sides of the debate in the film — his attack on Web bad boy Michael Wolff over aggregation is priceless, even though he clearly loves the Internet’s thrilling possibilities, too.

As I have previously written, what is probably most interesting is that many of the stories covered by the Times in the film are about the technological forces that have put it and other traditional media organizations through the digital ringer in recent years.

Here’s the video of my interview with Carr — please, as I tried to, ignore his rant at the start about the Times’ failed talent raid on a defenseless little tech blog site! — as well as an exclusive clip and the trailer for the movie:

[ See post to watch video ]

Jobs Looms Large as Stringer Talks Tech

Jessica E. Vascellaro — Sun, 03 Apr 2011 03:23:35 +0000

It was Sir Howard Stringer and Walt Mossberg on stage with the shadow of Steve Jobs towering behind them, in a wide-ranging conversation between the Sony chief and The Wall Street Journal tech columnist at Carnegie Hall on Friday.

Stringer referred to Jobs multiple times throughout the event, sponsored by the Journal, on topics from tablets to Star Trek.

Read the rest of this post on the original site

Video: BoomTown Talks AOL-HuffPo as Web's Condé Nast on CNN

Kara Swisher — Mon, 14 Feb 2011 20:15:11 +0000

Here is a video of a segment I did on CNN’s “Reliable Sources” cable television program yesterday morning–in the wee hours in San Francisco, hence the bags under my eyes–about last week’s $315 million acquisition of the Huffington Post by AOL.

(Pictured here is AOL CEO Tim Armstrong and HuffPo flagship Arianna Huffington during my video interview with them last week, which is also embedded below.)

“Someone has to be the Condé Nast of the Internet,” I noted in answer to a question from host Howard Kurtz, since it has not been that famous magazine company which has become the big publishing dog online.

(By the way, Kurtz recently decamped to the Daily Beast from his famous columnist gig at the Washington Post, so he obvi gets the meme going on here.)

Here’s the video, which includes Reuters’ financial blogger Felix Salmon and Mark Potts, a former Washington Post reporter and now Internet strategy consultant:

[ See post to watch video ]

Viral Video: "Page One" at Sundance

Kara Swisher — Thu, 20 Jan 2011 08:39:59 +0000

One of the more interesting movies at the 11th Sundance Film Festival, which opens today in Park City, Utah, will be “Page One: A Year Inside the New York Times.”

Here’s the program description from Sundance:

With the Internet surpassing print as our main news source, newspapers going bankrupt, and outlets focusing on content they claim audiences (or is it advertisers?) want, PAGE ONE chronicles the media industry’s transformation and assesses the high stakes for democracy if in-depth investigative reporting becomes extinct.

The film deftly makes a beeline for the eye of the storm or, depending on how you look at it, the inner sanctum of the media, gaining unprecedented access to the New York Times newsroom for a year. At the media desk, a dialectical play-within-a-play transpires as writers like salty David Carr track print journalism’s metamorphosis even as their own paper struggles to stay vital and solvent. Meanwhile, rigorous journalism–including vibrant cross-cubicle debate and collaboration, tenacious jockeying for on-record quotes, and skillful page-one pitching–is alive and well. The resources, intellectual capital, stamina, and self-awareness mobilized when it counts attest there are no shortcuts when analyzing and reporting complex truths.

What is probably most interesting is that many of the stories covered by the Times in the film are about the technological forces that have put it and other traditional media organizations through the digital ringer in recent years.

And, as someone who made the move away from a big mainstream newspaper to an online-only publication, I experienced some significant déjà vu watching clips in this interview with Rossi below, especially of the editor-centric tone of the newsroom and the franticness of reporters to get a story on the front page.

Which these days feels like such an odd and ancient way to think of journalism and which I also don’t miss for a second. (By the way, you can do “rigorous” journalism online too and without all the endless meetings.)

Check out Rossi (and that’s the very funny NYT media columnist David Carr in the photo below):

HP Scandal Sucks in New York Times Columnist Over Conflict of Interest

John Paczkowski — Tue, 12 Oct 2010 23:40:42 +0000

Another reputation smeared in the Hewlett-Packard/Oracle slag-fest. Turns out Joe Nocera (pictured here)–the New York Times (NYT) business columnist who penned that scathing piece on former SAP chief and incoming Hewlett-Packard (HP) CEO Léo Apotheker for his involvement in a lawsuit over intellectual property theft between SAP (SAP) and Oracle (ORCL)–has a conflict of interest.

Nocera’s fiancée, Dawn Schneider, is director of communications for Boies, Schiller & Flexner, the law firm that just so happens to represent Oracle in its very same suit against SAP.

Here’s the editor’s note the Times just appended to Nocera’s story.

In the Talking Business column in Business Day on Saturday, Joe Nocera wrote about a lawsuit by Oracle against a division of SAP, claiming theft of intellectual property. Mr. Nocera learned after the column was published that Oracle was represented by the law firm of Boies, Schiller & Flexner, where his fiancée works as director of communications. To avoid the appearance of a conflict of interest, Mr. Nocera would not have written about the case if he had known of the law firm’s involvement.

Odd to learn that Nocera, the Times’ star business columnist, was unaware that his own fiancée was a flack for the law firm repping Oracle in the suit (see screenshot above, with Boies named as counsel) that provided so much of the subject matter for his column.

But it seems he was not, up to today, when he made a CNBC appearance on the subject.

It’s not clear when Nocera found out about his conflict of interest. His column on the Oracle-HP spat, however, has been the talk of Silicon Valley over the last several days, including a smack back at it by incoming HP Chairman Ray Lane in a letter to the Times’ editor.

Here’s a video of Nocera talking about his HP column on CNBC:

[Nocera photo credit: Fred R. Conrad/The New York Times]

HP Chairman Lane Smacks Back at NYT's Nocera: The Poison Pen Letter!

Kara Swisher — Mon, 11 Oct 2010 18:12:19 +0000

Who would have thought that the enterprise business would be this interesting?

But the continuing mishegas between Hewlett-Packard (HP), Oracle (ORCL) and the controversial move between the companies by exec Mark Hurd has now dragged in the New York Times (NYT).

Specifically, its star business columnist Joe Nocera, who penned a scathing piece a few days ago about the recent appointment of former SAP (SAP) top exec Léo Apotheker as CEO of HP to replace Hurd.

Wrote Nocera, as he wound up his fastball:

“Still, having written two unflattering columns recently about the H.P. board, I was inclined to take a pass on Mr. Apotheker’s hiring. But then I learned something about him that caused me to shake my head in disbelief.”

The thrust of Nocera’s column about a lawsuit over intellectual property theft between SAP and Oracle: Don’t throw stones at Hurd when you have such a dirty glass house.

But I am synopsizing, so here is the letter incoming HP chairman Ray Lane–who, by the way, once worked as president at Oracle until he and CEO Larry Ellison had a falling out.

You know, the non-shy and non-retiring Larry Ellison who has been sending constant verbal stink bombs over to the HP board of late–most recently at Apotheker–and who hired Hurd.

Folks, you cannot make this stuff up.

Here’s Lane’s letter (I removed all the email addresses) to the Times:

From: Ray Lane
Sent: Monday, October 11, 2010 8:59 AM
To: XXX
Cc: XXX
Subject: Letter to the Editor, NY Times

To the Editor:

Joe Nocera’s column, “A Double Standard at H.P.,” (October 9, 2010) grossly mischaracterizes the facts about why Mark Hurd had to leave HP, why the HP Board hired Léo Apotheker as CEO and the reason Oracle is trying to draw Mr. Apotheker into its lawsuit over TomorrowNow.

First, the lawsuit on TomorrowNow: Mr. Nocera concedes the suit between Oracle and SAP (and its now-shuttered subsidiary, TomorrowNow) is old news. Oracle has been litigating this case for years and has never offered any evidence that Mr. Apotheker was involved. It didn’t even deem him relevant enough to the case to include him on a list of witnesses for trial–until, that is, Mr. Apotheker was named CEO of HP and Oracle had other motives to try to tie him to the case.

The facts are: TomorrowNow was never under Mr. Apotheker’s supervision. The conduct in question at TomorrowNow occurred before Mr. Apotheker became CEO of SAP. And, it was Mr. Apotheker who, as CEO of SAP, shut down TomorrowNow. Mr. Nocera’s reporting on the case is sharply contradicted by that of an independent industry analyst–someone with real knowledge of the industry and the facts–who makes clear that Mr. Apotheker was not involved (http://ematters.wordpress.com/2010/10/09/setting-the-record-straight-oracle-sap-tomorrownow-and-the-nyt/).

As for the reasons why Mr. Hurd left HP: no Board can retain a CEO who violates the trust and integrity needed to lead a public company. Even Mr. Hurd publicly acknowledged that he failed to uphold those necessary standards. In the press release announcing his departure, he said that “… there were instances in which I did not live up to the standards and principles of trust, respect and integrity that I have espoused at HP…I believe it would be difficult for me to continue as an effective leader at HP and I believe this is the only decision the board and I could make at this time.” (Emphasis added.)

The bottom line is: Mr. Hurd violated the trust of the Board by repeatedly lying to them in the course of an investigation into his conduct. He violated numerous elements of HP’s Standards of Business Conduct and he demonstrated a serious lack of integrity and judgment. The Board was unanimous in its decision that he must go, including the seven directors Mr. Hurd recruited to the Board. These directors would not have acted unanimously to remove Mr. Hurd for “piddling expense account problems” as Mr. Nocera suggests. I was named to the Board after Mr. Hurd’s departure, but having carefully reviewed all the facts, it is clear to me the HP Board made the right decision. Had I been on the Board at that time, there’s no question I would have voted the same way. The Board simply had no alternative.

In hiring Léo Apotheker, HP’s Board turned to a principled leader of outstanding personal and professional integrity. He is an experienced, strategic thinker with the passion, global experience and operational discipline to realize our company’s enormous potential. Those are the qualities HP needs in a leader to move the company forward, and Mr. Apotheker is ideally suited to do that.

Sincerely,

Ray Lane
Incoming Non-Executive Chairman of the Board of Directors

Viral Video: Conflict-Free Technology vs. Blood Phones

Kara Swisher — Mon, 28 Jun 2010 08:31:14 +0000

The controversy around minerals from the war-torn Democratic Republic of Congo that are used in a variety of popular consumer tech devices seems to be getting another round of much needed attention.

New York Times columnist Nicholas Kristof, for example, penned a piece titled “Death by Gadget” this past weekend, with the opening line: “‘Blood diamonds’ have faded away, but we may now be carrying ‘blood phones.’”

The article was prompted by new grass-roots efforts by activists to revive the issue, including the new video below, titled: “I’m a Mac…and I’ve Got a Dirty Little Secret.”

The goal: To get big tech companies–such as Apple (AAPL) and Intel (INTC)–to promise to monitor the sourcing of the minerals they use in their devices, such as smartphones.

The spot is worth a look, but you might also want to watch this full video of a gripping interview I did in 2009 at the seventh D: All Things Digital conference on this very topic with activist Eve Ensler, who has been tireless in her efforts to shed light on the madness in the troubled African nation and link the carnage there to consumer behavior here.

[ See post to watch video ]

The Curse Heard Round the Globe–Well, Actually, Just the Web, But It's a Start for Yahoo

Kara Swisher — Wed, 03 Jun 2009 14:00:29 +0000

San Jose Mercury News columnist Chris O’Brien made a lot of humorous hay at the expense of Yahoo CEO Carol Bartz yesterday, in a joke piece called: “Bartz Unveils New &*%! Strategy for Yahoo.”

O’Brien cleverly created a fictional transcript of a Yahoo (YHOO) staff meeting where Bartz–by now, well-known for her salty language–lets loose in an address about just how sick she was of competitors getting all the good press:

“We’re not going to take this (expletive) any more.

Starting today, we fight back. We’re going to announce a major new marketing campaign that won’t let anyone ignore Yahoo any more.
For those of you who don’t have your heads up your (expletive), you may have noticed that I’ve personally been beta testing this thing. First with those analysts, and then with that (expletive) Wall Street Journal reporter Kara Swisher–I dropped the f-bomb.

The results were clear. Those (expletives) in the press won’t write about all the great (expletives) we’re doing at Yahoo, but one foul-mouthed remark from me, and we’re back in the headlines.

So we’re re-branding the company around excessive use of profanity. Our new marketing slogan will be, ‘Yahoo, (expletive) yeah!’”

Well, why not?

During her interview with BoomTown at the seventh D: All Things Digital conference last week (pictured here, giving me a finger-to-eye-pointing lesson, which you can click on to make larger), Bartz did, in fact, curse at me, although she did not toss that off when talking about what was needed for Yahoo to regain momentum.

As she noted after a question I asked about Yahoo’s bruised image:

“The best way to change the perception is to do a good job and then talk about it. For instance, I know everybody out there says Yahoo has lost the youth; only old people use Yahoo. Do you know in the 18 to 24 demographic we have 76 percent reach? Everybody doesn’t just go to Facebook. We just have to get our story out there; we have to continue to appeal to the people that come to us, and frankly, at some point people get sick of having us as the underdog and say, Thank God, Yahoo’s back. And we are back. We’re going to go step by step.

It was a good answer and certainly a lot more forceful defense of the company than former Yahoo CEO Jerry Yang had made the year before at D6–which was essentially Job No. 1 for Bartz to correct at the recent D7 event.

Except that a lot of folks last week–both inside and outside Yahoo and also in the media–later took Bartz to task to me privately and also publicly for just being a big talker.

“If you compare what she said and what Jerry said word for word, it was the same thing,” said one person to me, in what was a common refrain. “It’s just that Carol said it with more oomph.”

Well, yes. Exactly. Which is why I am not sure there’s anything wrong with that.

Of course, it is entirely true that Bartz has a only a limited time to roll out the confident patter and colorful cursing, before it gets old and real results are required. We have all seen ribald CEOS who delight and then disappoint.

The current economic downturn is, of course, giving Bartz a bit of cover. But, as she well knows, when it turns for the better and she is in office for more than three full quarters, people will justifiably have to have their expectations for her performance met.

That could mean striking a deal with Microsoft (MSFT). Or it could mean gaining some search share from Google (GOOG). Or it could mean just cutting enough costs and improving display advertising sales to turn in a great quarter. Or reviving the pace of innovation at the Silicon Valley giant. Or, all of the above.

Until then, even on the receiving end of an f-bomb onstage (which, I can assure you, came as no surprise), it’s probably a very good thing to keep the tough talk going for a while longer.

Because it motivates staff, because it shows that there is some oomph, because it allows people to forget all that has past.

In no way will be no substitute for making significant changes that Yahoo so desperately needs–but, for this window of time, loose lips might even help keep the Yahoo ship from sinking further.

Speaking of lip, here is the clip of Bartz cursing at me, which is at 57 seconds in:

[ See post to watch video ]

[The T-shirt image is from CafePress.com.]