Comcast Corp.

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GE, Comcast Reach Agreement on Valuing NBC Universal

Sam Schechner and Jeffrey McCracken, Reporters, The Wall Street Journal in News on November 9, 2009 at 1:00 am PT

General Electric Co. and Comcast Corp. have settled on how to value NBC Universal now and in the future, clearing a key obstacle to giving Comcast control of GE’s television and movie company, according to people familiar with the matter.

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Cable Clicks on Interactive Ads Again

Nat Worden, Reporter, Dow Jones & Co. in News on September 16, 2009 at 8:05 am PT

The traditional TV ad is losing luster as viewers get savvier about skipping commercials and some advertisers shift to the Internet to save money and target specific audiences. Cable providers have helped undermine the 30-second spot by supplying digital video recorders to their subscribers and offering ad-free video-on-demand services.