Voices

If You Think “Social” Means Viral, You’ve Got It All Wrong

There are different ideas of what “social” can mean on the Web, and not everyone knows where the gold lies. (Hint: You won’t find it with the South Park underpants gnome plan.)

Voices

ComcastCares's Eliason Shares Twitter Tips

Frank Eliason is famous for trolling Twitter as @comcastcares to solve customer complaints. At the Comcast New Media Exchange conference in Philadelphia Wednesday, he doled out his top tips for effective Twittering. “If you look at anything I’ve ever done, it’s really service 101, search 101,” he said.

Voices

Comcast's Twitter Guru on Comcastcares' Tipping Point

If you’ve read anything about how companies are harnessing Twitter, chances are Frank Eliason, under the name “comcastcares,” has been mentioned. He calls himself as “a simple customer-service guy” (not unlike Craigslist founder Craig Newmark, who goes by “customer-service representative”) and said at yesterday’s Federated Media conference that his team fields several hundred tweets a day.