What You Can Learn About Online Shoppers by Watching Them

Some of the weirder and more salient findings from two companies that apply science to try to decrease online shopping fraud and increase sales.
Internetburger

Sift Science Takes $5.5M to Wield Machine Learning Against Fraudsters

If you don’t want to be defrauded, you’re better off accepting a purchase from someone with an AOL email account than one from Yahoo. And now you know.
SiftScience