The new campaign — set to the tune of “Let’s Stay Together,” by Al Green — is much more tame than last year’s ad. The 30-second spot focuses on creating family memories around campfires, swimming holes and hiking trails; memories that often can be made in or near homes — not in hotels.

HomeAway, which operates vacation-rentals marketplaces, including HomeAway.com, VRBO.com and VacationRentals.com, went out on a limb for its Super Bowl commercial last year. If the point was to generate buzz before filing for its initial public offering, it was a success.

But the Austin, Texas-based company ended up having to yank the ad after drawing criticism over a particularly disturbing image: In the commercial, a doll — which was obviously not a child — was thrown against a wall to demonstrate how cramped hotel rooms can be, compared to more spacious rental houses.

The updated — and more subtle — campaign will air in select markets during NBC’s broadcast of the 69th Golden Globe Awards. Following its debut, the spot will air on the Travel Channel, the Food Network, HGTV and other special promotions, including the Grammy Awards on Feb. 12, the Academy Awards on Feb. 26 and the “Survivor” finale.

Second time’s the charm?

This time it’s GoGo Inc., maker of GoGo Inflight Internet service, which you’ve probably used at some point if you’ve ever accessed Wi-Fi during a flight.

The company is filing for an initial public offering that could raise as much as $100 million.

GoGo’s S-1 doesn’t say how many shares it plans to sell or at what price. But it does plan to trade under the stock symbol — you guessed it — GOGO.

There are currently 1,177 commercial airplanes offering Internet access through GoGo: That’s about 85 percent of North America’s Internet-enabled commercial aircraft.

According to the filing, GoGo’s consolidated revenue increased to $113.8 million from $60.1 million, a year-over-year increase of 89.3 percent in the nine-month period ending in September. Despite increasing revenue, the company still lost $25.8 million in the first nine months of 2011.

A large portion of GoGo’s revenue comes from its customers in the business aviation market, for which it provides both broadband connectivity and satellite-based communications systems. GoGo’s business aviation arm has sold approximately 6,000 ATG and satellite-based communications systems for private planes and has signed agreements with all of the largest fractional jet operators, according to the filing.

On the the commercial side, the company cites the emergence of the “connected lifestyle” for consumers, coupled with the projected growth of the worldwide travel market, as evidence of demand for its in-flight product. In 2010, there were approximately 2.7 billion scheduled passengers on commercial aircraft worldwide, with 630 million in the U.S. According to the International Air Transport Association (IATA), the number of passengers worldwide is expected to grow to nearly 3 billion by 2012.

GoGo plans to expand internationally and to penetrate even more of the business aviation market, with the number of business jets in the North American and global business markets expected to grow by 8.3 percent and 16.7 percent, respectively, by 2015.

One of Gogo’s biggest risks is its dependence on partnerships with North American airline fleets for about half of its consolidated revenue. Approximately 45 percent of its commercial airline revenue — generated within a nine-month period ending September 30, 2011 — was acquired through Delta Air Lines; approximately 18 percent came via GoGo’s partnership with American Airlines, whose parent company, AMR Corp., recently filed for bankruptcy.

The company also cites as risks the increasing demand for in-flight WiFi, and the possible incapacity to meet that demand, as well as the need to keep up with rapidly advancing technologies in network infrastructure.

Low on the risk list, though still worth noting, is that in June of 2006, Gogo purchased at auction a $31 million, exclusive 10-year license for three megahertz, air-to-ground spectrum, outbidding at the time JetBlue LiveTV LLC and a company called Space Data Spectrum Holdings. GoGo expects to renew that license, but the FCC could, in the future, decide to auction additional spectrum for ATG use that is not currently designated for that purpose.

Illinois-based GoGo Inc. was originally incorporated in Texas in June of 1991 as Aircell Inc., and later became Aircell Holdings Inc. On June 15 of this year, Aircell Holdings Inc. officially changed its name to Gogo Inc.

Morgan Stanley, J.P. Morgan, UBS, Allen & Company, Evercore Partners and William Blair & Company are listed as the underwriters on the IPO filing.

Mozilla is set to announce that it has signed a new three-year agreement for Google to be the default search option in its Firefox browser.

It’s a critical renewal for the Silicon Valley software maker, since its earlier deal with the search giant has been a major source of revenue to date.

The companies said the specific terms of the commercial agreement are not being released. But, in 2010, Google contributed 84 percent of Mozilla’s $123 million in revenue.

A previous version of the arrangement had expired at the end of November. Mozilla said at the time that it was in “active negotiations” with Google.

The relationship has not been without some tension of late. Since the first search royalty deal was signed in 2008, Google’s own Chrome browser has become a significant competitor. Just last month, Chrome overtook Firefox in global usage for the first time, according to StatCounter. Both browsers — software which is used to navigate the Internet — have about 25 percent market share.

Mozilla also has partnerships with other search providers, including Microsoft’s Bing, Yahoo, Yandex, Amazon and eBay.

Here’s the full announcement Mozilla will soon put out:

Mozilla and Google Sign New Agreement for Default Search in Firefox

We’re pleased to announce that we have negotiated a significant and mutually beneficial revenue agreement with Google. This new agreement extends our long term search relationship with Google for at least three additional years.

“Under this multi-year agreement, Google Search will continue to be the default search provider for hundreds of millions of Firefox users around the world,” said Gary Kovacs, CEO, Mozilla.

“Mozilla has been a valuable partner to Google over the years and we look forward to continuing this great partnership in the years to come,” said Alan Eustace, Senior Vice President of Search, Google.

The specific terms of the commercial agreement are confidential and are not being released.

This is a commercial, for sure, and it came from a PR pitch that begins with the words “shrieking monkeys.” But this video for a photo-books product made me laugh out loud.

And it was not only the shrieking monkey part. I also liked the nail-gun incident and the flaming robo-vac.

Enjoy:

Google, which doesn’t do a lot of this kind of advertising, has posted a commercial on television for its social networking effort, Google+.

The search giant has done it before for its Chrome browser and other products, but it’s a rare occurrence. So, here’s the ad, which pushes the motto: “Sharing, but like real life. That’s a plus.”

The reference is to the onerous method of sorting all the various people in your life into “circles” as part of the service. While many find it exhausting (me!) to constantly be defining social relationships, it is apparently now a marketing plus.

Get it? Plus!

How did I miss this fantastic holiday commercial for Macy’s, featuring teen heartthrob and singing sensation Justin Bieber?

Called “Screamers,” it’s a very sly take on the proclivity of people to emit high-pitched utterances around the Biebs.

But this time, it works.

Adorkable all around:

Jared Grusd, AOL’s SVP of business development and chief of strategy, is leaving the New York Internet giant to work at Spotify, according to sources close to the situation.

At AOL, according to his bio, Grusd “oversees the organization responsible for all domestic and international strategic partnerships and commercial alliances for AOL and each of its operating units. He is also responsible for identifying and evaluating new corporate strategies and opportunities for the company.”

The marathon fiend and former Google exec — who held top legal-deal jobs there — also serves on AOL’s Executive Management Team.

It is not clear what the well-respected Grusd will be doing at the online music service, which has been expanding its executive ranks as it has moved aggressively into the U.S. market. But sources said it was a high-level position in New York.

Spotify recently hired former Clear Channel exec Gerrit Meier as GM of distribution and partnerships, reporting to U.S. head Ken Parks.

Spotify also just scooped up former AOL sales head Jeff Levick — another Google alum — as its chief advertising officer.

The departure of Grusd further thins out the exec ranks at AOL, which is still mired in a turnaround under the leadership of CEO Tim Armstrong (yes, he too is a former Googler!).

I lobbed a query into AOL PR for comment, and am awaiting news of my news.

MailChimp, the Atlanta-based email marketing service, has bought TinyLetter, which is well-known entrepreneur Phil Kaplan’s most recent start-up.

While MailChimp focuses on more commercial clients — including AllThingsD — who want to send email newsletters and manage subscriber lists, TinyLetter is aimed at individuals who want similar services.

In an interview this morning, Kaplan said he sold the nine-month-old company, which he self-funded, in order to take advantage of MailChimp’s infrastructure and scaling capabilities.

He will remain an adviser to MailChimp, which now has about 950,000 newsletters, with about two billion emails sent monthly. It has 100 employees.

In contrast, TinyLetter has about 30,000 newsletters and sends out about one million emails a month.

Kaplan would not disclose terms of the acquisition deal, even though I asked him nicely several times. But the TinyLetter brand will remain.

The three-week campaign is timed with the upcoming summer vacation season and is based on the 1980s hit “Hey Mickey.” The chorus, sung by a troupe of dancers, repeats the catchy phrase: “Top 20!! On Wednesday!!!”

For 12 years, the publicly held company has been sending subscribers a weekly email highlighting the top 20 travel deals. More recently, it has expanded into offering daily deals, but Groupon and LivingSocial have leapfrogged the company in terms of awareness–if not momentum.

The ad features what they are calling the “Travelzoo Top 20” dance, choreographed by Jennifer Hamilton, known for “Austin Powers,” “Charlie’s Angels,” and “Mr. and Mrs. Smith.” The commercial airs nationwide tonight on “Dancing with the Stars” and will run until the end of May.

It will be paired with a Facebook contest called “Let’s Get the Nation to Dance for its Vacation,” which requires entrants to learn the dance routine (including a lot of shoulder shrugging) and upload their a video for a chance to win a vacation. The contest runs until June 1.

Both Groupon and LivingSocial kicked off their first advertising campaigns during the Super Bowl. Groupon’s now infamous commercials were yanked after consumers found them distasteful and offensive. Groupon has yet to relaunch its ad campaign, while LivingSocial has evolved its ads to something that also includes a lot of dancing and singing.

Recently, Foursquare was selected for an “award,” as part of an advertising campaign for USA Networks, whose motto is “Characters Welcome.”

On its Web site, “USA Network’s Character Approved: Honoring 12 Cultural Trailblazers” is described as “innovators in their field who influence our opinions, our style, and our view of the world.”

Now, a commercial featuring co-founders Dennis Crowley and Naveen Selvadurai is in heavy rotation on the cable television channel–what can BoomTown say, except, “NCIS” rocks, and thus, I have had to endure the ad 67 times so far!

In fact, it’s actually kind of sweet and awkward, as the pair try to explain the social geo-location service to the masses.

Enjoy:

While BoomTown is usually tired of the overexposed Hollywood actress Jennifer Aniston, she is pretty funny in this online commercial for SmartWater, in which she tries make a video that “turns into a virus” by taking advantage of a number of viral Internet video trends.

If only her movies were this clever (or even as good as her famed television show, “Friends.”)

While it’s no “Humpilates,” the dirty-dancing babies bit is really good, especially when Aniston says, “Where’s the mommy?”

Enjoy the ad:

This time, unlike the one that aired right before the Super Bowl kick-off, LivingSocial is focusing more on the deals themselves.

In the Super Bowl, it used the tagline “LivingSocial changed my life,” and had a strange storyline that featured a gruff-looking man who turns into a cross-dresser.

The two new spots are a little more on point.

For example, in “We’ll set the stage, you play the part,” a man and a women perform a number of quick costume changes as they transition through a number of scenes, ranging from a restaurant (55 percent off fine dining), to a hair salon (72 percent off) to a dance floor (where they save 62 percent on tango lessons). For the finale, the curtain closes and the announcer says, “Sign up for free to get daily deals at LivingSocial.com.”

The Super Bowl commercials for both LivingSocial and Groupon demonstrated how difficult it is to portray this somewhat new concept of offering a voucher for a heavily discounted service.

Even so, LivingSocial’s commercial might be a little misleading since it uses “free” in the tagline. As any regular participant of LivingSocial or Groupon would know, you have to pay for the voucher in advance if you want the deal. (But it may not be so obvious to a newbie).

While LivingSocial’s Super Bowl ad fell flat, Groupon fell on even tougher luck with its series of three advertisements, which viewers revolted against and called insensitive.

The one that got the most feedback was a 30-second clip featuring Timothy Hutton that said while Tibetan culture is in jeopardy, “they still whip up an amazing fish curry, and since 200 of us bought at Groupon.com, we’re each getting $30 worth of Tibetan food for just $15.”

Groupon initially offered to retract that one, but ended up having to apologize and yank all three. The company tried explaining that it was raising money for those causes, but the connection was lost on viewers.

LivingSocial’s new commercial can be found on the company’s Web site. It’s also embedded below. Mashable reports that the new campaign, which will kick off Sunday, was created by the Martin Agency.

By providing us with an easy, intuitive way of viewing and editing documents, tablets are reducing printing demand in the consumer and enterprise markets. And by increasing demand for e-books and digital magazines and newspapers, they’re doing the same thing in the commercial printing market as well. In fact, Morgan Stanley expects a decline of up to two percent in printer supplies revenue in 2011 and a two percent to five percent decline in 2012.

“CIOs in the enterprise space already expect to cut spending on printer supplies in 2011,” the research outfit said in a vast new report on the tablet market. “As the installed base of tablets–a digital document viewer that reduces the need to print both standard black and white documents and expensive color presentations–grows, we expect printed page volumes to shrink. What?’s more, 90% of iPad users already believe they would print less with access to work documents on their tablets.”

Given that, it’s no wonder HP is putting so much effort into the TouchPad. If tablets are reducing printing demand across all market strata, its printing business is clearly going to take a hit. What better way to ease that blow than to sell a tablet of its own?

The IBM supercomputer and human player, Brad Rutter, each had $5,000 on the scoreboard, while Ken Jennings, who had bested Watson in the much-publicized practice match, ended with $2,000.

Watson missed some questions and in interesting ways. At one point Watson repeated a wrong answer, the “1920s,” which Jennings had just said. Host Alex Trebeck referred to these as “weird little moments.”

Watson sprang to a huge lead early. By the first commercial break, Watson had $5,200 to Rutter’s $1,000, and $200 for Jennings. It began a serious run interestingly enough after hitting the Daily Double and making a bet. This is interesting in that Watson, in the practice match which it ultimately lost, showed a weakness in situations where betting was called for. This was a weakness that Jennings exploited to his benefit. This made it a surprise when Watson threw down and bet $1,000, more than it had on the board at the time.

I asked Stephen Baker (pictured), author of the forthcoming book on the match, “Final Jeopardy,” to call me after the episode aired for a little color commentary from the point of view of someone who was in the studio to witness it. Our conversation, which I recorded on Google Voice, is below.

Steve Baker Talks about The IBM Jeopardy Challenge, Day 1 by ahess247

Chambers did his best to put a brave face on things, both on a conference call with analysts and in the interview below with CNBC Asia that aired last night. He said that aside from a glaring weakness in Cisco’s sales to government customers–which are going to be difficult for the next several quarters–and its relatively small consumer business, business is stronger with telecom service providers, as well as with enterprise and service customers.

He also said that gross margins–which came in at 62.4 percent, down from the 63 percent that had been expected–were beset by a batch of new product introductions in the switching business, where sales were notably down by seven percent. The new products all launch with smaller gross margins that improve over time. Meanwhile he’s assembled a working group to study the gross margin problem.

So far, no one seems convinced. At least four analysts have downgraded Cisco’s stock this morning.

BoomTown hates the Verizon “Can you hear me now?” guy even more than I do the Progressive Insurance lady.

But his lame schtick finally works in this commercial, which the wireless carrier just put out to herald its upcoming Apple iPhone launch.

It takes a clever, if unsaid, slaperoo at AT&T. Much deserved!

Enjoy the video:

RUSNANO will also provide $100 million in debt guarantees, while Plastic Logic’s existing investor Oak Investment Partners will add another $50 million in equity investment.

“We evaluated multiple locations and potential partners across the globe for our second factory, Plastic Logic CEO Richard Archuleta said in a statement. “We determined Russia with RUSNANO as an investment partner was the best fit for our business. RUSNANO has demonstrated it is fully invested in our goal to commercialize plastic electronics. We are gratified by the RUSNANO investment package and the continued commitment of Oak Investment Partners in bringing this disruptive technology to market.”

Plastic Logic has been showing off its plastic display technology for years (including a demo at D7), but scrapped its first product–the Que e-reader (see image), after several delays. The company said it still hopes to bring to market a business-oriented e-reader and is working to develop such a product. The company said that the Zelongrad factory, which should be ready for production by 2013 or 2014, will employ more than 300 people and have the capacity to crank out hundreds of thousands of displays per month.

“This investment signifies the potential that we see in the future of Plastic Electronics across a variety of commercial and consumer products,” RUSNANO Managing Director Georgy Kolpachev said in a statement. “Flexible plastic electronic displays will provide
another major milestone in how people process information. Entering this new disruptive segment at the stage of its inception gives Russia a chance to win a leading position in global market of future electronics.”

Despite its new Russian plans, Plastic Logic said it plans to continue investing in the Dresden, Germany, plant it opened in 2008, as well as its research and development center in Cambridge, England.

Still unclear is just how it will compete with the likes of the Kindle, iPad, Nook and the many, many other tablets and e-readers that will hit the market before anything ships from Dresden, Zelenograd or any other Plastic Logic facility.

Lots of today’s Google eBook launch has already been covered in the past (this Wall Street Journal piece from last week got a lot of it). And since I haven’t been able to actually take the store and software out for a run, I can’t vouch for any of it so far.

But here’s what you need to know at the start:

• Google is opening its own store, but the big goal is to set up an ecosystem and e-commerce channel that works across the Web.
• That means you can buy ebooks directly from Google, and you can also buy books from the sites of independent book shops, like Powell’s Books.
• That also means you can read the books on multiple platforms: There’s an Android app, of course. But there’s also an Apple-approved app in the iTunes store. And since the system is Web-based, you can read the books you buy on PCs and tablets, too. As well as e-readers from Sony, Barnes & Noble and Borders. The only place you can’t read Google-purchased titles–Amazon’s Kindle.
• Google says its catalog will be competitive with everyone else’s, though it’s hard to assess that without really digging in. It says it will have some three million books available in the store, “hundreds of thousands” of which which are commercial titles. Amazon, by comparison, boasts of 750,000 titles, but it’s including periodicals in that total.
• One distinct advantage Google has over a particular rival: Unlike Apple, it has access to Random House titles, which aren’t available on the iBooks platform due to a dispute about pricing.
• Speaking of pricing: Google says it supports both the traditional wholesale/retail model, as well as the new “agency” model that Apple has been pushing.
• Where’s all this going? Good question! Google executives argue that this is just a natural extension of its ongoing books project, which is supposed to make as many books available to as many people, period–it’s just that they happen to be selling some of them now. But view it from a different lens, and it looks like yet another attempt by Google to move from pointing to stuff, and selling ads along the way, to selling stuff, period. It hasn’t worked yet, but the company seems dead set on making a go of it.

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Vinod Khosla said in a phone interview that he was particularly interested in Meebo’s plans to make Web sites social through its Meebo Bar, which will soon include ways for users to virtually “check-in” to Web sites. And secondly, he was impressed by the company’s success with brand advertisers.

“I think very few things are so broad that they reach most of the users on the Internet and this is one of those,” Khosla said. (Meebo currently reaches 180 million uniques, double what it had a year ago, so it’s not quite at “most” of the Internet, but it’s growing fast.)

Meebo CEO Seth Sternberg said 87 percent of the company’s advertisers in 2009 returned in 2010, on average doubling their budgets. He said the Meebo Bar has a 1 percent click-through rate.

That relatively high effectiveness is in part because the Meebo Bar is always visible on the pages of its 8,000-plus publisher partners. Sternberg said that by the time users click on the ad, they’ve often spent a good amount of time on the page, so it’s not just an errant click–they’re actually interested in the brand.

The average Meebo user spends 60 seconds with an ad, longer than the canonical television commercial.

Sternberg said Meebo preferred a smaller venture round to the jumbo later-stage deals companies like Yelp, Facebook and Groupon have taken, because he doesn’t want to significantly change the culture of his company. $25 million is the same amount Meebo raised the last time it took funding, in spring 2008.