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Here's What Zuckerberg Said to Employees Before Ringing the Opening Bell (Video)

Tricia Duryee — Sat, 19 May 2012 21:04:03 +0000

Haven’t gotten enough coverage of Facebook’s initial public offering yet? Here’s a video of CEO Mark Zuckerberg giving a speech to employees before ringing the opening bell on Friday.

“Our mission isn’t to be a public company,” he said. “Our mission is to make the world more open and connected.”

The speech, which was shot by Bloomberg, took place at the company’s headquarters in Menlo Park, Calif., the day after it raised $16 billion in one of the biggest IPOs in recent history.

Zuckerberg added that it took eight years to turn Facebook into the largest community in the history of the world, and said, “I can’t wait to see what you’ll do, going forward.”

As a bonus, here’s Zuck accepting a hoodie from the Nasdaq.

L.A. Stories: HipSwap Tries to Take the Creepy out of Craigslist (Video)

Kara Swisher — Mon, 02 Apr 2012 17:56:24 +0000

Last week, I visited Los Angeles to get a gander at some of the many digital companies that are doing some interesting things down south of Silicon Valley.

First stop: HipSwap, a community-based marketplace that is now in 14 U.S. cities after initial tests in Los Angeles and New York City.

Its goal is to de-creep the experience — because no matter how it’s done online, local buying and selling still has a lot of glitches. Using a visual approach (think Pinterest), with hipster social hooks (think Airbnb) and focusing on location (hmm, perhaps think Foursquare), complete with delivery in some cities, HipSwap is hoping to differentiate itself from big players in the space, such as Craigslist and eBay.

The app-heavy HipSwap allows anyone with stuff, including boutique merchants with quirky stuff to move, to quickly snap photos of items, price them and then — presumably — sell. Payment is made via PayPal or credit card, with HipSwap in between the buyer and seller, to ease the transaction’s typical awkwardness.

Because it is local, the items are varied, from trendy baby strollers to funky furniture to antique sewing machines. And, because it is in the L.A. area, HipSwap is also pushing celebrity fare, with a charitable “Shop My Closet” marketplace and video series, which recently included Kyle Richards from “The Real Housewives of Beverly Hills.”

The Santa Monica, Calif. start-up recently closed $1.1 million seed funding from a number of prominent investors, such as Founders Fund, Greycroft Partners, as well as former Microsoft exec — and early Pinterest angel — Hank Vigil and Mahalo President Jason Rapp.

Here’s a video interview I did with co-founder and CEO Rob Kramer about the interesting retail concept:

[ See post to watch video ]

Here's Zynga's Filing on $228M HQ Building Deal (For All You Real Estate Types)

Kara Swisher — Tue, 06 Mar 2012 01:40:12 +0000

Zynga bought its San Francisco HQ building for $228 million, the company said in a regulatory filing, which I have embedded below.

Having enjoyed a party or two in the space at 650 Townsend Street over the years — even before it housed the online gaming company, I vaguely recall an epic Devo concert there during Web 1.0 — I can tell you it is a nice space and that Zynga has fixed it up real pretty.

Zynga CEO Mark Pincus — for those who might not know — is a bit of a real estate mogul himself, having housed Zynga and other start-ups in previous buildings he owned.

This one’s all Zynga’s, which sources said will give the fast-growing company — which just went public — an ability to lock in affordable growth space and also host community events.

I vote to bring back Devo ASAP, now that we can trash the place without worrying about the landlord.

ZNGA-20120305-8K-20120302

Health Help: Former Sun CEO Jonathan Schwartz Talks About New CareZone Start-Up (Video)

Kara Swisher — Wed, 15 Feb 2012 05:01:08 +0000

I certainly was not expecting the kind of start-up that former Sun Microsystems CEO Jonathan Schwartz — he of the fantastic ponytail — showed off to me at AllThingsD.com Global HQ earlier this week.

No enterprise. No servers. No software.

Instead, a very intriguing new social networking site called CareZone, aimed at helping people managing chronic health care issues, whether it be elderly parents, sick children or others.

The private site, subscription-based and without advertising, feels like Facebook for dealing with illness, creating an online community among family members, as well as others involved in the care.

Among the features: Profiles, journals, contacts, medication information and a lockbox for key files such as advance directives, to-dos and notes.

Having just endured my own health care issue, I can tell you all the things to take care of become pretty complex and confusing, and are mostly done via email, paper and phone calls.

Schwartz said the idea came from his own difficult experience with his child, who has a chronic illness, as well as a recent health crisis his father had.

He is bootstrapping the seven-person start-up, based in San Francisco, which he founded with Apple and Microsoft vet Walter Smith, who is CareZone’s CTO.

The cost is $48 a year, or a monthly fee of $5, for a each patient.

Here’s the video interview I did with Schwartz on CareZone:

[ See post to watch video ]

Former Color Co-Founder Peter Pham Heads to Former Myspace CEO's L.A. Tech Studio (Video)

Kara Swisher — Mon, 21 Nov 2011 16:00:54 +0000

Well-known tech entrepreneur Peter Pham will be joining the Los Angeles-based start-ups lab that was just launched by former Myspace CEO Mike Jones.

Pham, who was recently helming the high-profile and controversial Color photo-sharing start-up in Silicon Valley, will be moving south again to join Jones at the Santa Monica, Calif.-based “technology studio,” called Science.

As Liz Gannes reported last week, the goal — with $10 million in funding and private equity partners at the ready for more — is to “incubate ideas in-house, invest in other people’s start-ups, advise Silicon Valley companies on breaking into Hollywood, and maybe even look into reworking later-stage Internet companies like Yahoo.”

Pham and Jones will aim at three verticals: The intersection of content and commerce, social systems, and mobile and location.

That’s an area that Pham knows well, with stints at both BillShrink and Photobucket (also a former News Corp. property, as was MySpace), as well as active angel investing.

In an interview yesterday, Pham said he hopes to bridge the Silicon Valley-L.A. delta more, since there is an increasing amount of promising tech taking place there, too.

“There is a lot going on in L.A., and a lot of tech talent that still sometimes get less attention up in Silicon Valley,” said Pham. “I hope to be part of bringing the communities a little closer together.”

In addition, he said that the focus of Science would not necessarily be on online entertainment start-ups, as might be expected, given the proximity to Hollywood.

“We really want to shine a light on the innovation taking place in Los Angeles beyond the obvious,” said Pham.

It’s a good idea, given how navel-gazing Northern California geeks can be.

Also in the L.A. start-up scene of late is a new accelerator called Start Engine, which debuted recently with a focus on mentorship on 120 start-ups per year.

You can see Pham featured in this video that Gannes did about Color:

[ See post to watch video ]

And here’s the official press release about Pham joining Science:

Peter Pham press release.FINAL11-21-11

On The Verge of a New Tech Site, Which Finally Debuts

Kara Swisher — Tue, 01 Nov 2011 02:18:14 +0000

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.

Well, kind of — it’s the result of many months of work by the gang that defected from AOL’s popular Engadget tech powerhouse, set up temporary shop under the Web site name This Is My Next and busied themselves with creating The Verge.

I have another screenshot below of the new site that will be focused on news, reviews and features about tech, and which has been getting a final tweaking all today.

From my quick perusal, it has a vibrant and slick design, with a lot of packed boxes, swooshy movement and plenty of content.

Along with the launch, The Verge’s parent company — formerly doing business as SB Nation, focused on sports — will also transform into Vox Media.

In a chit-chat with Vox’s CEO Jim Bankoff, top exec Marty Moe and Josh Topolsky, The Verge’s Editor-in-Chief, the trio of former AOLers all said they were going to for the big time.

“We want to build the platform for talented native Web voices, in sports and tech for now, and then we plan to grow more verticals,” said Bankoff.

“We want to create more than a news site or blog about tech — the frustration at AOL was that we did not get the resources or manpower to realize that bigger vision,” said Topolsky.

(You’re speaking to the choir, brother!)

Said Moe: “We think this category has not had a large enough vision…not enough has been innovated over the years and we think it is a big opportunity.”

Topolsky said the site, along with a mass of original content from 30 writers, will also be helped by a strong database of information about all its topics and gadgets and also focus a lot on community input.

“What we want to do was graduate beyond the blog,” he said.

(Hmm…and here I just got the hang of this blog thing.)

Bankoff, who would not say how much Vox spent on launching The Verge — my back-of-the-envelope guess, several million dollars — said that costs were spread out between the tech and sports sites with centralized sales and product teams.

Initial launch sponsors are BMW, Sony and Samsung, said Moe, who is aiming to sell “major brand advertisers on the idea that we will be the premiere destination of consumer tech coverage.”

It has to grow past big sites like Engadget to do so, but Topolsky said that This Is My Next had three million unique visitors in the last month and more than 10 million page views.

“We have done that with a lot of editorials and in-depth reviews,” he said. “I think people are really hungry for great content and stories.”

As to competitors, Topolsky said that “this not to necessarily I win if you lose,” although his clear aim is to unseat sites like CBS-owned CNET, Engadget and Gawker Media’s Gizmodo and perhaps even newsier sites such as TechCrunch and AllThingsD (as if!).

“We are going to do the nuts and bolts stuff,” he said. “Somewhere between Engadget and Wired.”

Topolsky compared The Verge to a “boutique hotel — we have the same stuff everyone else has, but it is a much more elegant experience.”

Later, that will change, he promised, noting that “this is only version 1.0.”

Of course — but what else would you expect from a gadget site?

(Good luck and congrats to the entire The Verge team from AllThingsD!)

And here is another lovely screenshot, as promised:

Groupon's Third (And Quieter) Co-Founder Brad Keywell Talks About Chicago Ideas Week (Video)

Kara Swisher — Thu, 13 Oct 2011 21:00:24 +0000

I was in the Windy City earlier this week to appear at a panel on the future of news for a newly-born citywide event called Chicago Ideas Week, which is the brainchild of Brad Keywell.

Never heard of Keywell? That’s perhaps because he is the third founder of Groupon and — kudos to him! — the one who has not made some oh-no-he-didn’t controversial statement during the daily deal start-up’s ongoing rocky IPO process that has landed it in hot water with regulators.

That would be Keywell’s other founders, CEO Andrew Mason and Chairman Eric Lefkofsky, with whom Keywell built Groupon into the powerhouse social buying site it has become.

While on the Groupon board, Keywell plays a less prominent role there than the other two. He is busy at his and Lefkofsky’s investment firm, Lightbank, as well as engaged in a lot of civic efforts.

That includes the first Chicago Ideas Week, a massive, citywide event that Keywell pushed for and has also been funding, to bring the city more than 100 prominent speakers on a wide variety of weighty topics.

As it describes itself, the undertaking is a “celebration of ideas, innovation, and community designed to ignite, inspire, connect, and catalyze our community around great ideas and great people.”

In other words, put Chicago on the innovation map — it’s no surprise that tech topics are woven all through the talks, which end Sunday.

Here’s Keywell discussing the effort, as well as the struggle to create a significant tech ecosystem away from the Death Star of Silicon Valley.

He is an energetic speaker himself, as you will see below, just not about Groupon:

[ See post to watch video ]

CafeMom Nabs Top Yahoo Sales Exec in New York

Kara Swisher — Wed, 25 May 2011 12:00:20 +0000

Ann Lundberg, a top sales exec at Yahoo’s New York office, is joining CafeMom as head of sales. The five-year Yahoo advertising veteran will focus on building the marketplace profile of the social-networking and community site aimed at mothers, which has recently expanded its offerings to daily deals, as well as announcing an anticipated launch of a site aimed at Hispanic moms.

CafeMom Launches Daily Deals and Plans Hispanic Moms Site

Kara Swisher — Wed, 04 May 2011 12:27:36 +0000

CafeMom, a social-networking and community site aimed at mothers, is expanding its offerings to daily deals, as well as announcing an anticipated launch of a site aimed at Hispanic moms.

The deals effort has just been launched under the killer URL of Mom.com and will first be available in the Northern New Jersey area.

The sales force, which will presumably compete with armies of sales people from social buying phenoms such as Groupon and LivingSocial, will be made up of local moms in these markets.

The “Mamas Latinas” site–which is still unnamed–will be run by former People en Español publisher Lucia Ballas-Traynor, who has just been hired by CafeMom.

In an interview yesterday, its co-founders Michael Sanchez and Andrew Shue said the New York-based CafeMom was aiming at another major growth spurt.

Said Shue of the effort so far: “It’s just two dads trying to create the definitive mom’s site.”

There is a lot of competition in the space, such as iVillage, which is more broadly aimed at the lucrative women’s space.

But CafeMom had attracted attention too and had considered a number of acquisition offers last year, before deciding to expand its service on its own.

Last summer, in fact, Yahoo and several other companies expressed interest in the possibility of acquiring CafeMom.

After considering a variety of offers, said Sanchez, who is CEO of CafeMom, “We think we have a unique opportunity to grow ourselves and not for someone else.”

The company has been knocking around for a long time in Internet terms, morphing from a sister company owned by CMI Marketing called ClubMom back in the Web 1.0 days.

CMI, which was also founded by Shue and Sanchez, finally got two big fundings in 2008 totaling $24 million, from venture firms such as Highland Capital Partners and Draper Fisher Jurvetson.

Moving from what was essentially a glorified bulletin board for moms, it has added content and other social-networking tools and games.

For example, it recently launched a blog and content platform named “The Stir.”

Shue and Sanchez said the main CafeMom site now has 7.6 million million unique monthly visitors on its main site and almost 21 million on its overall network of affiliated sites.

The pair said that CafeMom is profitable, with 100 employees. It now has revenue of about $36 million annually.

Here’s the official press release about the Hispanic moms site:

CafeMom, the #1 site for moms with more than 7MM monthly visitors, to launch new website for Hispanic Moms

Outgoing publisher of PEOPLE en Español announced as co-founder.

New York, New York May 4, 2011–CafeMom announced its plans to launch a web destination catering to Hispanic moms in the coming months, to be co-founded by Lucia Ballas-Traynor, a Hispanic marketing veteran and the just-departed publisher of PEOPLE en Español. As part of its market research, CafeMom conducted a major national study of Hispanic moms, across the acculturation spectrum, and found that 92% of Hispanic moms believe there is not currently a website that clearly serves their needs.

“There is currently a huge gap online in serving Hispanic moms,” said CafeMom CEO, Michael Sanchez. “By 2014 one in four moms online will be Hispanic, and advertisers are increasingly looking for ways to reach this key segment. The site represents a tremendous opportunity, both to add value to millions of moms’ lives and to deliver unique integration possibilities to the brands that are most committed to the Hispanic market.”

CafeMom conducted a nationally-representative study of Hispanic moms fielded in both English and Spanish with a well-respected third party research vendor. The study showed Hispanic moms are underserved online, and are also eager to connect with each other. 79% of Hispanic moms said they wanted to connect with other Moms who share their culture, heritage, and life experiences.

Co-founder Lucia Ballas-Traynor brings her 25 years experience in Hispanic media, and has been at the helm of leading Hispanic media brands such as Univision’s Galavision, MTV Tr3s and most recently People en Español, the largest selling Hispanic magazine in the U.S.

“Our plan is to leverage CafeMom’s expertise in community, content, and strategic programs for leading brands and combine it with a world class leadership team that has a deep understanding of Hispanic moms and media,” said Sanchez. “As part of this effort, we are excited to bring Lucia on to the team. She has a proven track record in delivering for consumers and advertisers alike.”

“I’m thrilled to be working with CafeMom on this,” says Ballas-Traynor. “CafeMom is uniquely positioned to deliver this opportunity as an authority on moms. I’m confident that we can create something that will add real value to the lives of millions of Hispanic moms.”

Chris Shipley Opens a "Community Center" for Silicon Valley Geeks

Kara Swisher — Fri, 25 Mar 2011 13:00:52 +0000

Last night in Redwood City, Chris Shipley–who used to run the famed Demo conference–had a ribbon-cutting for Studio G, a new office for her Guidewire Group aimed at the start-up community.

According to Guidewire: “Studio G is destined to become the high-energy hub of a global network of entrepreneurs and their mentors and partners working together to build the next great wave of high-value technology companies.”

At the opening party for Studio G, Shipley described the business accelerator as a drop-in and co-working space, a community center with a program series for early-stage companies.

There are lots of these kinds of places in Silicon Valley, but All Things Digital wishes Shipley well at this one.

Here’s a short video tour of the place and an interview with Shipley there:

[ See post to watch video ]

OutCast Agency Head Joins Facebook as Tech Communications Lead

Kara Swisher — Thu, 17 Mar 2011 23:54:42 +0000

Caryn Marooney (pictured here), the co-founder of one of Silicon Valley’s premier tech communications firms, OutCast Agency, is joining Facebook to lead its tech public relations strategy.

Facebook said Marooney is joining the social networking giant in a newly created position as director of technology communications.

That means she will be in charge of outreach to the technical community, Facebook said, including “our product, platform, infrastructure, and technical recruiting communications–to reach developers, engineers, technology influencers and bloggers who write about our products and technology strategy.”

“Caryn’s experience extends beyond technology communications and I’m delighted that we’ll all have the opportunity to draw on her wisdom and insight,” said Facebook global communications chieftain Elliot Schrage.

Marooney has actually led the Facebook account for OutCast, which she and Margit Wennmachers built and sold to Next Fifteen Communications Group in 2005 for over $10 million.

Marooney said in an interview today that she felt the firm was in good hands with its current team of top managers.

“The opportunity at Facebook was too good to pass up,” she said. “It’s an exciting new challenge.”

Indeed, the social networking giant is preparing to go public within the next year and will need an even stronger PR team for that task.

Marooney follows Wennmachers to a company they served as outside communications advisers. Wennmachers joined the high-profile Andreessen Horowitz venture firm last year to work on marketing strategies with companies in which it invested.

Exclusive: After Ad Changes, Yahoo Media Unit Gets a Management Shakeup

Kara Swisher — Tue, 15 Mar 2011 23:26:34 +0000

Last week, Yahoo’s advertising unit got the once-over from its new sales head Wayne Powers. And, this week, its new Audience unit head Mickie Rosen is making a series of executives moves.

First up, sources said that the current head of its powerful Yahoo News, Mark Walker, will be leaving for another another company and a new head of the news site is close to being hired.

Already hired is top Time Warner digital exec Ken Fuchs, who will now run Yahoo’s huge sports, games and entertainment sites. He ran all digital distribution at Time Inc. Digital, overseeing emerging platforms for more than two dozen Web properties. Before that, he also ran Sports Illustrated’s online site and, previous to that, worked in strategy and development for Fox Interactive Media.

And Associated Content head Luke Beatty will be adding a lot to his portfolio, now running the Americas region community and local businesses, including Flickr, Groups, Answers and hundreds of local sites.

Yahoo’s current local head Matt Idema, sources said, will likely be leaving the company.

Lastly, Erin McPherson will be running all of the Silicon Valley Internet giant’s much dispersed video offerings, branded and original entertainment, across the Americas region.

In related news, Matthew Rothenberg, product head at Flickr, said in a blog post that he was leaving the company.

Yahoo declined to comment on the moves.

PlayPhone Creates $10 Million Ad Budget to Promote Other Developers' Apps

Tricia Duryee — Tue, 08 Feb 2011 13:30:41 +0000

PlayPhone says it will spend $10 million to promote other developers’ mobile games. In return, the San Jose, Calif.-based company is hoping to attract more game makers to its social platform, which provides developers tools to integrate community features and virtual goods into mobile applications, similar to offerings from Ngmoco and OpenFeint. The shift to social is important for the the eight-year-old company, which historically is known for selling ringtones and other mobile content.

New Digg CEO Calls Previous Launch "a Tragedy," Commits to Community

Liz Gannes — Wed, 02 Feb 2011 13:30:10 +0000

Matt Williams was named CEO of Digg late last summer, just a week after the social news service pushed a long-awaited relaunch that went terribly wrong, taking its site down and upsetting users (and when Digg users are angry, they let you know!).

Now, five months into the job, Williams is finding a voice of his own, separate from Digg founder Kevin Rose’s, and trying it out on the Digg community; the longtime veteran of Amazon recently participated in a well-received Digg Dialogg video interview, posted on Tuesday, to answer user questions. (It’s viewable here).

“There was a launch that was in violent disagreement with what our community expected out of the Web site,” Williams told Leo Laporte, who facilitated the interview based on Digg users’ questions. “It’s truly a tragedy of the ages, to some extent.”

But Digg is still a “very vibrant Web site,” with close to 20 million monthly unique visitors, Williams said, and the opportunity to hone a focus on social news that other companies may not have.

(Plus, despite layoffs, a perceived lack of relevancy relative to other social start-ups and multiple leadership changes, Digg still has plenty of money in the bank.)

“It is our top priority to rejuvenate the community,” Williams said.

Digg’s latest launch, called V4, was seen by many as a move to devalue the site’s homegrown community. V4 was the most significant in a string of product changes that took power away from the small body of users that set the agenda for the news site and gave a stronger voice to publishers and Digg’s own curators. And V4 was also an overdue, complete technology overhaul that left out many much-loved features.

In the Laporte interview, Williams quickly tackled precise details about previous features the Digg community wants reinstalled, noting, for instance, that the site has already brought back the “bury” button, allowing users to counteract other users’ votes on submitted stories. He said Digg is also planning future features such as a honing of its news-ranking algorithms for slower weekend traffic, when less-worthy stories may make it to the top.

Beyond those tweaks, Digg will make large-scale efforts to become more personalized, said Williams, and to create communities around specific topics. That’s not necessarily something that the old-time crowd will love, but it may make the site more useful for a broader audience.

Williams encouraged users not just to visit the site, but to comment on and vote up stories with Diggs; those participatory behaviors have decreased as a portion of overall traffic since the launch of V4, he said.

Being the voice of Digg is no small task, and it’s not just because of the company’s hypercritical user base. Digg has long been associated with the founding presence of TV and online video host Kevin Rose. And until Williams joined, Rose had been interim CEO after longtime leader Jay Adelson was pushed out of the company in April. Now Rose is occupied with his many angel investments, a new video show and a newsletter called “Foundation.”

Digg users were uncharacteristically positive in the comments section of the Williams interview entry. (The friendly tone makes me wonder if the old crowd has indeed high-tailed it somewhere else!) “Digg is in good hands,” said one. “I must say that Digg is doing a fantastic job listening to the community and implementing new features,” said another. One user even acknowledged, “I realize changes take time to implement.”

A New Social Network Where Inquiring Minds Run Wild

Katherine Boehret — Tue, 18 Jan 2011 23:38:35 +0000

If brief communications like Twitter’s 140-character messages, Facebook status updates and text messaging leave you longing for more substantial discourse, you may be in luck. This week, I took a look at Quora, a question-and-answer site that encourages thoughtful—even long-winded—discussions.

[ See post to watch video ]

Quora (Quora.com) was launched about six months ago by two former Facebook employees who wanted to create a forum where in-depth questions could be posed and answered. Users vote answers up or down according to how good they are, the idea being that the best answers get pushed to the top of the queue by the community of users. Few of these questions can be answered with a simple yes or no. For example, one question asks, “What role did social media play with regards to the revolution in Tunisia?” (See here for the answer with the most votes: http://3.ly/8Gqf.)

One thing to be wary of: There’s nothing that qualifies the most popular answers as accurate, nor do people who write the most popular answers necessarily qualify as experts. This could lead to confusion or even danger, like medical questions that are answered incorrectly. Quora users are required to register their real email addresses, and some answers are more believable than others according to who answers, like the CEO of Netflix answering a question this past fall about how much the company spends on postage per year (answer: between $500 million and $600 million).

As soon I signed up for Quora by submitting an email and password, I walked through steps to “follow” certain topics that interest me—like technology, journalism, media and news—so whenever those topics are discussed, the related questions and answers appear on my Quora home page. I also linked my Twitter and Facebook accounts to my Quora account, which clued Quora in on some topics or people that might interest me according to the information in those accounts. Once these accounts are linked, it’s a lot easier to share Quora questions or answers with people on Twitter and Facebook.

People, like topics, can be followed. If someone I follow posts a question, answers a question or votes an answer up or down, this activity appears on my Quora home page.

Though Quora may sound simple, I found it uninviting, geeky and poorly explained. The site lacks instructions on how to use it; people just have to figure it out as they go. For example, a newcomer might not know that Quora answers can be voted up or down by seeing two tiny triangles that appear beside each answer. If I select the up triangle, this indicates I voted for that answer, and news of this vote is shared on the Quora home page of anyone who follows me. A number beside each answer indicates how many votes it has received so far. But unless you’ve used the site for a while, you wouldn’t know any of this.

After a few weeks of use, I found I preferred using Quora less for asking my own questions and more for reading other people’s questions and answers about topics I liked. I occasionally voted on answers to show whether I supported them or not. One user asked me a direct question, which I answered. I asked a question of the Quora community, but no one replied.

I found Quora’s questions and answers to be rather smart and entertaining. Its Silicon Valley roots are evident in its numerous technology-related questions and answers. I typed “tennis” into a box at the top of the screen and one of the first questions that surfaced was “Is tennis popular in Silicon Valley?” Instead of that question, I selected “What is the history of tennis’s strange scoring system?” and read the answer with the most votes, which seemed right to the best of my knowledge. Interestingly enough, this answer also included a link to a related article on Wikipedia.

But compared with the rest of the Web, where images, videos, animations and sound entertain website visitors, Quora’s text-filled pages can come off feeling a bit like textbook reading assignments. This is because all but a handful of questions are answered with just text. Video isn’t enabled on the site, though founder Charlie Cheever told me that this might be possible in the future.

Another problem with Quora is that most people who use the Internet are conditioned to rely on search engines like Google, Bing or Wikipedia for queries, typing the right key words to get the intended results. And people are often searching for quick answers that take just a couple seconds to read.

Plenty of other question-and-answer forums exist, like Yahoo Answers, which has been around since 2005, ChaCha.com and Ask.com. Facebook introduced Facebook Questions to a small number of its users over the summer, but when asked, a company spokeswoman wouldn’t say whether or not this offering would be available to all users anytime soon, if at all.

Quora’s combination of social networking (following topics and people) and in-depth answers helps differentiate it from those services.

Private messages can be sent from one user to another through Quora, and new messages are indicated with a red number that appears over your personal “Inbox” at the top of the Quora site. Likewise, when new notifications appear on the home page, a red number is shown above Home at the top of the page. This home page can be viewed in one of three views: Your Feed, All Changes or Followed Questions; users can toggle between these views.

Only people who have created accounts can browse the Quora.com site, though links to content can be opened by anyone. This differs from Twitter.com, which can be visited and searched by anyone regardless of whether or not they have a Twitter account. Quora also lacks one central home page where everyone can go to see every Quora question and answer, or which answer received the most votes on the entire site. Mr. Cheever told me that the site deliberately tries to keep your world small so you can focus on the topics or people you follow.

Quora relies on its community members to police one another, like Wikipedia, and less than 100 users are also granted administrator privileges to do more serious operations like deleting answers that use hate speech or other offensive remarks, which aren’t permitted according to the site’s policies. Every edit made to an answer is logged in the Quora system for everyone to see. This helps users understand an entry’s history on Quora.

This site doesn’t put much emphasis on interaction with others, though you are notified whenever someone follows you and you may be prompted to suggest topics for someone who starts following you. Like Facebook and Twitter, a list of users who you might want to follow is suggested in Quora.

For now, Quora feels like a website designed for techie insiders without instructions for mainstream users. But its smart community, intriguing questions and way of showing users just the content they want to follow will keep people coming back to the site. With a lot of polishing, Quora could be a social network people use every day.

In Yet Another Content Hook-Up, AOL Strikes Deal With Endemol

Kara Swisher — Wed, 12 Jan 2011 17:10:45 +0000

AOL’s strategy to partner with third-party content creators for original programming–especially premium video content–keeps ticking, with another partnership, this time with Endemol USA.

The New York-based Internet company said it would “co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience” with Endemol.

Endemol makes television shows, such as “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as Web series “Married On My Space 1 & 2″ and “Coupon Mom.”

AOL is working on several other content partnerships, said sources, to add to its previous ones.

AOL said the first two “built-if-sold”–meaning some big advertiser has to pony up–will be:

“Re-Dressed by America”: An interactive Web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: U.S. families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.

Not exactly “The Sopranos,” but there you have it.

Here’s the full press release from AOL:

AOL INC. AND ENDEMOL USA ANNOUNCE WEB PROGRAMMING PRODUCTION PARTNERSHIP

Agreement Further Expands AOL’s Original Video Offerings

New York, NY–January 12. 2011– AOL Inc. (NYSE: AOL) and Endemol USA today announced a production agreement to co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience, as well as at the broader AOL audience. The partnership will focus on creating premium, unscripted digital video content that will enhance the user experience by taking advantage of the real time, interactive and community nature of the Web.

“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, President of AOL Media & Studios. “Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners.”

“We are thrilled to partner with such a successful and global leading company like AOL,” said David Goldberg, Chairman of Endemol North America. “This deal continues our growth as a leader in interactive digital entertainment, and we look forward to creating many genre-defining series with AOL.”

The first two built-if-sold series to be produced under the new agreement are:

“Re-Dressed By America”: An interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily (http://www.kitchendaily.com) and AOL Latino (http://latino.aol.com/).

AOL will promote each Web series throughout the AOL Network focusing on the sites and destinations relevant for each series’ demographic. Every series produced through this partnership will feature enhanced online programming, such as user voting, supplemental video clips and supporting blog content to create deeper user experiences, and opportunities for sponsors to integrate their messaging in creative and highly-engaging ways.

Endemol USA, one of the world’s leading producers of entertainment programming, will leverage its experience producing hit shows such as Emmy-award winning “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as the hit Web series “Married On My Space 1 & 2″ and “Coupon Mom” to create captivating Web series with AOL.

“You’ve Got…” the video series that debuted with the new AOL.com launch, generated nearly 8 million views in its first month, and featured a diverse guest list including Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan. For comparison, that puts “You’ve Got…” on-pace with a top 10 Web series. Overall, video views on the new AOL.com rose more than 3X in its first month.

#lessambitiousmovies Shows Twitter Can Still Be Community, Not Just a Tool

Liz Gannes — Wed, 05 Jan 2011 08:31:41 +0000

Just when you thought Twitter had become a basic broadcast tool that serves many purposes, we’re reminded that the service has fostered an actual community.

Twitter tonight overflowed with a meme that just about everyone can participate in and appreciate: #lessambitiousmovies. There have been more than 26,000 tweets using the hashtag in the last day, according to tweet indexer Topsy, and tonight the fad made the Twitter top trends list in the U.S.

This latest craze involves punning on an existing movie title to make it a little more ordinary, and appending the hashtag #lessambitiousmovies.

Some of my favorites: “The Devil Wears Zara,” “The Sound of Muzak” and “Saving Private Ryan 15% on his Auto Insurance by Switching him to GEICO.”

The most popular submission, at least according to Topsy, is “Being John Stamos” from Twitter user @jennyjohnsonHi5, with 225 retweets.

It doesn’t seem to be just the techies I follow that are playing along. Here’s celeb host Ryan Seacrest’s timely contribution: “Black Duck.”

Unlike the news items and celebrity names that often dominate Twitter trends, #lessambitiousmovies is actually sort of creative. But it’s far from the first hashtag game; another recent example was #fatindiebands, which also played off an easily replicable formula.

According to Twitter engineer Dana Contreras, the first #lessambitiousmovies tweet appears to have been “Scott Pilgrim vs The Room #lessambitiousfilms” on Jan. 3 from Toronto artist Rob McCallum, who has just 488 followers.

McCallum tweeted Wednesday evening, “I started it last night when I couldn’t sleep and it’s gotten right out of hand!…I don’t know how to feel! Cheers! I’m away to hide under some coats and plan my next move.”

Stealthy Start-Up Sponge Builds Community Q&A for Companies

Liz Gannes — Wed, 22 Dec 2010 22:25:14 +0000

Q&A is a buzzy tech topic these days–see Twitter’s Fluther deal yesterday (though Twitter didn’t acquire the Fluther Q&A product, only its personnel)–but here’s a start-up trying to stay out of the spotlight, despite some high-profile backers. Sponge, which calls itself “the future of Q&A,” powers pages for businesses to share and build community knowledge.

In practice, Sponge appears to be a sort of community-sourced FAQ, where both representatives of a company and users can answer questions posed by users. You can see an example here, for the venture capital firm True Ventures.

Sponge seems somewhat similar to customer service plug-in Get Satisfaction, but with a focus on creating content that will engage an audience on the company’s own site. There’s also a company called Opzi that’s working on “Quora for the enterprise,” though it seems more oriented toward internal communications.

True Ventures, incidentally, appears to have led a $500,000 seed funding round for Sponge this past spring, which also included Matt Mullenweg’s Audrey Capital.

Sponge is led by CEO Krutal Desai, who had previously been with ACS, the SEO and social media advisory company that had helped many top blogs grow their traffic significantly a couple of years back. Web developer Henry Khachatryan is also a co-founder.

According to a published bio for Desai, Sponge was founded in 2009 after he graduated from UC Berkeley, and its customers include Intuit, Eventbrite, Vespa, TechStars and the Red Cross. The company maintains an active blog about building online communities.

Here’s how Sponge describes itself:

Sponge powers question and answer communities for brands, media outlets, and topical sites. Our Q&A platform enables online communities to ask questions and share answers in a structured manner.

Sponge is a proven, successful leader in developing customized communities around Q&A. Our technology unites traditional social features with question-and-answer functionality to foster knowledge sharing, collaboration, and customer engagement.

We believe we are working on the next generation of online community software that millions of people will use everyday to exchange information.

Q&A has been a field of Web development since at least the early days of Ask Jeeves. After the success of sites like Yahoo Answers, it has surged back again, with Quora, Facebook, many start-ups and even Ask.com launching social Q&A products in the last year.

Exclusive: Chegg Buys Cramster

Kara Swisher — Wed, 08 Dec 2010 08:02:25 +0000

According to sources close to the situation, online textbook rental company Chegg has acquired Cramster, a social online homework help platform.

The Pasadena, Calif.-based Cramster is the leading online study community, offering expert Q&A help, study groups and practice tests and problems. College and high school students, teachers, professors, parents and other experts add information into the network on a large range of subjects.

It was founded in 2002 and now has one million members, using either a free or premium service.

The Cramster purchase is one in a series of start-up acquisitions that Chegg has been making of late, part of a strategy to be a central place for student needs.

In late September, the company bought CourseRank, a Mountain View, Calif., start-up that helps students share course schedules, take classes with friends, and read and write reviews on classes and professors, as well as find out how professors grade.

To expand, Chegg has raised a whopping $220 million in funding from a number of venture firms, including Kleiner Perkins.

That’s because Chegg has become the front-runner in the increasingly competitive online textbook rental space, as it seeks to disrupt the $10 billion college textbook business.

Chegg got its start in 2005 at Iowa State University as a classified rental service, where books were the dominant item, but evolved its business to focus on actually doing the textbook rentals.

The company’s unusual name, Chegg, is a mashup of “chicken and egg,” and its model is similar to that of innovative video rental outfit Netflix.

Chegg now serves close to 7,000 schools across the U.S.

Typically, renting a book costs a fraction of what buying one outright does. It is ordered online and then sent to a renter, who then returns it.

Terms of the Cramster deal were not clear.

Federated Media Makes Another Buy: Foodbuzz

Kara Swisher — Thu, 18 Nov 2010 02:00:48 +0000

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another acquisition.

This time, it’s a site called Foodbuzz.

According to the site, which calls itself a “food blog community,” it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Foodbuzz has raised $1.75 million in funding.
FM declined to give any financial details of what it paid for the San Francisco-based start-up.

FM bought community platform BigTent earlier this month, as it seeks to create large networks of niche content to better sell premium advertising.

In an interview with BoomTown after the BigTent acquisition, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Battelle also said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

Here is the official press release from FM:

Federated Media Publishing Acquires Foodbuzz

Combination creates the largest and best collection of independent food bloggers

SAN FRANCISCO–Federated Media Publishing (FM), a media company that powers the best of the independent web, today announced the acquisition of Foodbuzz, the leading online food property.

Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.

“There’s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,” said Deanna Brown, President and Chief Operating Officer of FM. “Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.”

“When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit,” said Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM. “The sales teams, product mixes and great bloggers from both FM and FoodBuzz belong together, and we can’t wait to put this new offering in front of the best brands.”

FM’s purchase of Foodbuzz comes on the heels of three other significant transactions:

• The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.

• The acquisition of semantic-search technology from TextDigger.

• A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.

Let a Zillion Users Blab: Yahoo Debuts "Contributor Network"

Kara Swisher — Mon, 15 Nov 2010 08:01:43 +0000

Yahoo is debuting a new offering for its hundreds of million of users, which takes the Demand Media model and notches up the volume by presumably allowing a thousand flowers to bloom.

Or, more to the point, blab.

The Internet giant is “inviting people to contribute to many of its most popular sites with the launch of the Yahoo Contributor Network, a new platform for people to publish their creative content on Yahoo!.”

This all comes out of its recent acquisition of Associated Content.

It’s an interesting gambit, since everyone is already yammering away like mad on Facebook.

But Yahoo is trying to put a spin on it by using its copious content assets as inspiration for consumers, and which the Silicon Valley social networking giant does not have.

Yet!

(By the way, Mao Tse-Tung’s whole phrase in his famous speech was: “Let a thousand flowers bloom, a hundred schools of thought contend.” After that happened all over the place, a brutal crackdown was then initiated.)

Let’s hope Yahoo CEO Carol Bartz does not do that, but here is the company’s official press release:

Yahoo! Adds the Voice of the People With the Launch of the Yahoo! Contributor Network

Yahoo! Invites You to Reach Millions of People by Contributing to Its Popular Content Sites, Including the Yahoo! Homepage

SUNNYVALE, Calif., November 15, 2010– Yahoo! (NASDAQ:YHOO) today is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others.

“The launch of the Yahoo! Contributor Network is a great example of how Yahoo! is executing against its content strategy. In less than six months since the acquisition of Associated Content, we’ve completely retooled the platform in order to bring the people’s voice to Yahoo!,” said Carol Bartz, CEO, Yahoo!. “Bringing this authentic perspective to Yahoo!’s most popular sites will deepen our engagement with the millions of people who visit us every day and provide new opportunities for creative contributors who participate in the Yahoo! experience.”

The Yahoo! Contributor Network extends Yahoo!’s position as the leading provider of high-quality, personally relevant content by bringing the diverse perspectives of more than 400,000 contributors to Yahoo!’s existing media portfolio. The new platform invites all Yahoo! users to become a part of the Yahoo! experience by sharing their perspectives and expertise, and also lets Yahoo! editors quickly and efficiently assign and select crowdsourced contributions for all of Yahoo!’s media properties. These contributions–which span topics from niche to mainstream–complement the programming already provided by Yahoo!’s award-winning editorial team and content partners.

“With the launch of the Yahoo! Contributor Network, our contributors now have an unprecedented opportunity for exposure and distribution across Yahoo!’s portfolio,” said Luke Beatty, vice president and general manager, Yahoo!. “Associated Content has been known for maintaining the industry’s largest contributor base, and with the launch of the Yahoo! Contributor Network, we’ve added scale and reach that sets us apart from any other crowdsourced media platform.”

The Yahoo! Contributor Network is the culmination of a months-long effort to merge the strengths of Associated Content and Yahoo!, following the announcement of Yahoo!’s acquisition of Associated Content in May 2010. The Associated Content From Yahoo! library will continue to serve as the official digital library for all content generated by the Yahoo! Contributor Network. It remains one of the world’s largest sources of community-created content, with over two million contributions spanning text, images, video, and audio.

The Yahoo! Contributor Network also sets performance payment guidelines for content featured on Yahoo! sites, and has a dashboard that provides full transparency into how each contributor’s content performs. For more information, visit: http://contributor.yahoo.com.

Digg Adds Editorial Module to Surface Breaking News

Beth Callaghan — Thu, 11 Nov 2010 20:23:31 +0000

It may be at odds with Digg’s strictly user-driven news approach, but as of today the site sports a breaking news module curated by its community team. This editorial layer will be able to display relevant and breaking news that hasn’t been surfaced by the voting process yet, and may help the beleaguered site in its drive to attract a more mainstream audience.

Welcome to NetworkEffect!

Liz Gannes — Mon, 08 Nov 2010 08:06:03 +0000

Hi there, I’m Liz Gannes.

You may know me from my writings at GigaOM, where I covered topics like the social Web and online video for the last four years. If this is your first time reading me, I hope you’ll find my writing, reporting and analysis worth sticking around for.

My beat at All Things Digital is All Things Social, and you’ll be able to find my stories under the heading NetworkEffect, named after the idea that a community of users makes a service valuable for everyone who joins.

On the social Web, network effects help us improve the lives of our friends, family and neighbors, when we sign up for the same Web services and share our lives and experiences; they also factor in the power of critical mass to create new businesses from scratch. In the six years I’ve been a tech reporter, companies I’ve watched being born–such as Facebook, Twitter and Google-owned YouTube–have come to be major parts of people’s lives around the world. And I think that’s pretty awesome.

Of course, not everyone agrees. Example du jour: In this month’s New York Review of Books, the author Zadie Smith (whose novels I like very much) applied her considerable forces of perception to Facebook and the implications of its creation myth. Smith’s credentials to analyze Facebook are: She was a fellow at Harvard University when it was founded, she spent only two months trying the service before leaving it, she’s a full nine years older than Mark Zuckerberg (ancient!), and she calls herself a “private person.”

In her piece, Smith charged that Facebook encourages highly superficial, low-effort communication that threatens to replace actual relationships and experiences. She cited Jaron Lanier to assert that computers cannot represent actual human relationships, and, further, that the limitations of a tool can shape what its users think is possible.

So, basically, Facebook is devaluing the way we relate to each other.

Smith thinks her problems with Facebook come back to the site being created by Zuckerberg as an immature college sophomore who desperately wanted to be liked. “If the aim is to be liked by more and more people, whatever is unusual about a person gets flattened out,” she wrote. “[T]o Zuckerberg sharing your choices with everybody (and doing what they do) is being somebody.”

If we really wanted to write to these faraway people, or see them, we would. What we actually want to do is the bare minimum, just like any nineteen-year-old college boy who’d rather be doing something else, or nothing.

Smith noted in the piece that she doesn’t actively use Facebook herself, but she looked up some of Zuckerberg’s recent public comments and keenly observes that the Facebook CEO “uses the word ‘connect’ as believers use the word ‘Jesus,’ as if it were sacred in and of itself.”

Personally, I see my relationships extended and improved on Facebook, whether it’s knowing what my extended family is up to on a daily basis, or the great conversations I’ve had in the past few days about Death Valley, after I posted an album of pictures from my between-jobs road trip to the desert last week.

Still, I don’t often find visiting Facebook to be deeply satisfying either. But, whereas Smith sees reasons to run away screaming, I see an opportunity to better address some of the parts she finds lacking.

The real story here?

It’s about the capability of the social Web to improve so it better serves and extends our real-world relationships. It’s about the fact that these sites and apps are created by people whose versions of the world are expressed in them. It’s about the potential to communicate with people you don’t know, to cultivate and reward passionate fans and to learn the dark art of self-promotion. It’s about the wide-open opportunity to improve on and compete with Facebook, which is still really far away from delivering on its potential to improve the lives of the half-billion people who already use it regularly and the many more who don’t. Simply put, there’s a lot more to be done.

And that’s what I want to write about.

(P.S. As detailed in my ethics statement, which I will keep updated, my husband is a part-time employee at Facebook. His work is not a part of my reporting, and I obviously find the company fascinating and will not shy away from writing about it–both the good parts and the bad ones. )

Federated Media Snaps Up BigTent

Kara Swisher — Wed, 03 Nov 2010 04:00:19 +0000

Federated Media, the San Francisco-based advertising and publishing network, has acquired BigTent, a platform hosting more than 15,000 communities, mostly made up of parenting groups, especially moms.

Financial terms of the deal with BigTent, also located in San Francisco, were not disclosed.

BigTent has raised $5 million in venture funding from Menlo Ventures and Mohr Davidow Ventures.

In an interview earlier today, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Along with leveraging BigTent’s members by linking top brands with the parenting community, the platform could be used by publishers to reach their bases.

This is the second acquisition for FM within several months. In August, it acquired semantic search start-up TextDigger, a platform that allows content owners to include semantic indexing in search.

Battelle said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

“People might look at us as a school of fish, but suddenly realize we are a shark,” said Battelle. “We want to create meaningful interactions on the independent Web.”

The shark metaphor scares me a bit, but it will be interesting to see what FM chomps up next.

Here is the official press release from FM:

Federated Media Publishing Acquires BigTent Platform for Groups

SAN FRANCISCO –Federated Media Publishing (FM), a next-generation media company, today announced the acquisition of BigTent, the leading platform for trusted parenting groups.

More than 8 million parents engage deeply with FM authors, the best independent voices on the Web. Millions more rely on BigTent to stay connected with local school, community and shared-interest groups.

“The combination of our two audiences gives marketers a powerful new way to reach the most valuable consumers online,” said Deanna Brown, President and Chief Operating Officer of FM. “Moms are busy, so they’re picky about where they spend their online time. They read high-quality writing from the best bloggers and they engage with each other in the most useful communities.”

BigTent’s thousands of groups continue to function as they always have, with the same great customer service, and the platform continues to welcome new groups. Each group has its own private, secure social networking environment and a set of tools that save precious time and enrich communities.

“BigTent groups are the social fabric of their communities, and we’re thrilled by the new and better ways we’ll now be able to serve them,” said Laney Whitcanack, the co-founder of BigTent, who is now Chief Community Officer at FM. “With FM, we have a partner who values their voice and is committed to their ongoing support and growth. Working together, we’ll continue to build authentic and meaningful opportunities for major brands to engage with these trusted groups.”

The purchase of BigTent follows FM’s recent expansion of its ability to reach parents online through a partnership with the Clever Girls Collective and the increase in its technical capabilities with the acquisition of semantic-search technology from TextDigger.

[UPDATED] The Next Deal in Online Gaming? Sources Say Angry Birds Publisher Chillingo Could Be Next in the Hand.

Kara Swisher — Wed, 20 Oct 2010 09:46:50 +0000

The online and mobile gaming sector has been a hotbed of deal activity over the the last year, from the sale of Playdom for $750 million and Tapulous to Disney, to the acquisition of Playfish by Electronic Arts for $400 million, to the multitude of small developers being bought up by Zynga.

Most recently, Ngmoco was sold to Japan’s DeNA for $400 million.

So what’s the next to go? Several sources said that U.K.-based Chillingo, arguably the hottest of the downloadable game publishers–mostly via apps for the Apple iPhone and iPad–is close to a sale to a bigger company.

The likely acquirer: EA.

The price estimates for Chillingo range from $80 million to close to $200 million.

[UPDATED] EA confirmed the deal to me, noting:

I can confirm EA’s purchase of Chillingo for an undisclosed price.

By acquiring Chillingo, EA Mobile is increasing its market leadership on the Apple Platform as well as reaffirming its position as the world’s leading wireless entertainment publisher.

This acquisition will combine Chillingo’s expertise in cultivating the ideas of independent developers with EA’s global mobile publishing reach.

Chillingo remains committed to its promise of providing the optimal gaming experience for consumers and diligently listening to all its audiences in order to enhance the titles we bring to market.

A source close to the situation said the price was under $20 million in cash, but there were other elements, most likely incentives and earnouts.

[Back to the original post] There are a number of other companies that could be interested in Chillingo, such as Intel, Gameloft, Activision Blizzard, DeNA and even Microsoft’s gaming unit.

But sources said EA is the one targeting Chillingo, which says of itself that it “works with a global network of independent development studios and leverages its network of marketing channels and publishing strength to promote and distribute games.”

Among Chillingo’s biggest hit titles is Angry Birds, which was published by its Clickgamer division and developed by Finland’s Rovio.

Chillingo was one of the first to publish on the iPhone platform and is planning upcoming glames to be released on Google’s Android mobile operating system.

More recently, it released Cut the Rope, which was developed by Russia’s ZeptoLab. It sold one million copies in less than 10 days and is the No. 1 paid app in the App Store.

And Chillingo recently announced a half-dozen new games for the Apple App Store.

The company also has Crystal, an open social gaming platform for the casual gaming community.

BoomTown has calls into Chillingo and EA for comment.