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	<title>AllThingsD &#187; comscore.com</title>
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		<title>MySpace Apparently Lost in Translation</title>
		<link>http://allthingsd.com/20080813/myspace-apparently-lost-in-translation/</link>
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		<pubDate>Wed, 13 Aug 2008 18:22:12 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<category><![CDATA[Social]]></category>
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		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[North America]]></category>
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		<description><![CDATA[Social-networking sites may be nearing a plateau in North America, but they’re hiking diligently upward abroad. Worldwide usage of social- networking sites has grown by 25 percent in the last year, according to a new study from comScore. That’s more than double the 9 percent growth seen in North America.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/08/lost_in_translation_xl_02-300x225.jpg" alt="" title="lost_in_translation_xl_02" width="200" height="125" class="alignright size-medium wp-image-3221" />Social-networking sites may be nearing a plateau in North America, but they&#8217;re hiking diligently upward abroad. Worldwide usage of social- networking sites has grown by 25 percent in the last year, according to a <a href="http://www.comscore.com/press/release.asp?press=2396">new study from comScore</a>. That&#8217;s <a href="http://www.businessweek.com/technology/content/aug2008/tc20080812_853725.htm">more than double the 9 percent growth seen in North America</a>.</p>
<p>This rising social-networking tide overseas is, of course, lifting all boats, but none higher than Facebook. With 132 million unique visitors in June&#8211;up 153 percent from the same month a year earlier&#8211;Facebook is now the largest social network in the world. Its biggest rival, MySpace, had 117 million users in June, a 3 percent increase over last year. Why the gross disparity? Thanks to its new <a href="http://www.facebook.com/translations/">Translations application</a>, Facebook now dominates several markets where it was once relatively unused. In fact, nearly 63 percent of Facebook&#8217;s users are outside North America. That&#8217;s the sort of thing that happens when you manage to translate your site into 89 languages.</p>
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