4 posts and columns on consumer packaged goods

The Mobile Coupon Is Broken and Procter & Gamble Has Found a Solution

in Commerce on December 19, 2011 at 2:00 am PT

Procter & Gamble thinks it has found a solution to distributing coupons on mobile phones.
coupons in a bag_sdc2027

Want My Attention on Facebook? Post a Picture on Friday Morning

in Media on September 21, 2010 at 4:04 am PT

Brands are flocking to Facebook because their users are flocking to Facebook. But the more crowded it gets, the harder it is to get people’s attention. Some tips to stand out.

Ad Sales, Pay Walls, and Absolutely Nothing About iPads at the New York Times Earnings Call

in Media on February 10, 2010 at 8:01 am PT

The New York Times said things got better–or, if you like, no worse–during the last quarter of 2009. But investors are disappointed that the publisher isn’t more optimistic about 2010, and they’re pushing shares down this morning. Let’s see if the paper’s executives can turn that around during their earnings call.

Will Display Ad Slowdown Crimp Yahoo and AOL?

in News on July 17, 2008 at 2:30 pm PT

Earlier today, Valueclick (VCLK) warned that results for the second quarter as well as the rest of the year will be below previous expectations, putting at least part of the blame on a slowdown in online display advertising. That raises some serious questions for other companies with significant exposure to online display ads, in particular Yahoo (YHOO) and Time Warner’s (TWX) AOL unit.