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consumer 
447 posts and columns on consumer
Tumblr Brand Will Remain — With Mostly “Hands-Off” Product Approach by Yahoo’s Mayer
Not so much with the leaning in.
Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
Done (just like we said).
Facebook’s General Counsel Ullyot to Depart the Company
The man who stopped the Winklevii leaves the building.
I’m Still Here: Stock Soars as Groupon Shows Stronger-Than-Expected Q1 Revenue
On the other hand, I could use a nice cup of hot growth.
Yahoo’s Mayer Has Met with Hulu Execs in a Preliminary Look-See at Premium Video Unit
How much is the Silicon Valley Internet giant willing to spend on turbocharging its video prospects?
Video Shopping Startup Joyus Raises $11.5M in Second Round, Focuses on ROI of Online Retail
Do online retailers need to make it count for merchants?
LivingSocial Hack Update: Investigation Ongoing, While Emails Out to 50 Million Users
On the bright side … actually, there is no bright side.
LivingSocial Hacked — More Than 50 Million Customer Names, Emails, Birthdates and Encrypted Passwords Accessed (Internal Memo)
Another cyber-attack in a long line of worrisome incursions.
News Byte
Belly Now Aims Its Loyalty Platform at National Enterprise Businesses
Chicago-based Belly said it was rolling out its customer loyalty and marketing platform to larger national enterprise clients. The startup has been aimed at the consumer market and smaller businesses since its launch in 2011, focused on increasing customer engagement, driving repeat business and helping attract new customers. Belly said it has been working with 40 national chains representing more than 500 current locations, using a system that includes a tech platform, an in-store tablet, analytics and marketing, as well as helping clients do email campaigns, social media integration and other mobile marketing.Movile’s Bloisi Says Wi-Fi and Cheaper Prices Are Key for Smartphone Penetration in Latin America
The founder and CEO of Brazil’s largest mobile services company thinks the next four years will see a boom in the important region.