280 posts and columns on consumers
Voices
How $10 Million Can Lose You $250 Million
Mobile is the connective tissue that binds together all marketing efforts.Eight Percent of Amazon’s Sales Are Coming From Mobile
That’s really not all that great.Best Buy’s New E-Commerce Head Aims to Unify Bricks and Clicks
Scott Durchslag is joining the electronics retailer at a tough time, but he sees an opportunity to create a unified shopping experience online and off.Voices
Living Without a Cellphone
The nation’s big phone companies face a growing challenge: How do you keep customers on high-cost contract plans as the weak economy puts pressure on household budgets?Voices
The Sales-Tax Effect on Amazon: Nada
Amazon has long drawn hackles from bricks-and-mortar retailers that allege the Seattle Web giant enjoyed an unfair advantage in states where it didn’t have to collect sales tax. That advantage came to an end recently when Amazon began collecting sales tax in Pennsylvania and Texas and in California starting over the past weekend.Walmart’s Homegrown Search Engine Already Paying Dividends
Typing the word “house” into Walmart’s search engine used to deliver results for doghouses and dollhouses. Now the refined search also shows results for the hit TV series.Voices
eBay to Target Under-18 Set
EBay Inc. is exploring ways to harness an untapped class of buyers: Kids.Voices
The Eyes Have It: Marketers Now Track Shoppers’ Retinas
Consumer-products companies are turning to new technology to overcome the biggest obstacle to learning what shoppers really think: What the shoppers say.Cisco Backpedals From Creepy Privacy Position on Linksys Upgrade
Thank attentive consumers who actually read their terms-of-service statements.News Byte