5 posts and columns on content creator

YouTube CEO Chad Hurley: Here’s My Viacom Victory Dance

in Media on June 23, 2010 at 6:05 pm PT

How do you celebrate a big legal victory? If you’re a YouTube co-founder, there’s really only one option.

Demand Media’s Richard Rosenblatt and ProPublica’s Paul Steiger Live at D8

in D8 on June 3, 2010 at 9:10 am PT

What’s the future of the media business? Demand Media, the Google-savvy “content farm” that generates thousands of computer-assigned, low-cost Web items a day? Or ProPublica, a nonprofit that produces deep-dive investigative pieces and publishes them on its own site and in the pages of high-profile partners? Good guess: Some of both. But let’s allow both parties to make their own case.
Richard Rosenblatt and Paul Steiger

Has YouTube Finally Figured Out How to Play Nicely With Big Media?

in Media on October 8, 2009 at 12:52 pm PT

YouTube sneaked up on big media, then scared the hell out of them, then tried to do business with them, more or less unsuccessfully. Now, three years after Google plunked down $1.6 billion for the video site, it seems to have figured out an approach that works for at least some big players: Hand over a chunk of the site to content creators, who get to control it, sell ads on it, program it with their stuff and share some of the ad dollars. Newest example, reportedly: Britain’s Channel 4.
roadrunner

Google to World Association of Newspapers: Sure Your Acronym's Not 'WAAAGH!'?

in News on September 16, 2008 at 6:44 am PT

Google Chief Legal Officer David Drummond says the company’s proposed search advertising partnership with Yahoo won’t increase Google’s share of search traffic. But no one appears to be taking him at his word. The World Association of Newspapers said Monday that it opposes the deal, adding its name to a growing list of critics that now includes not just Microsoft, but the Association of National Advertisers and European Union as well.

Google to World Association of Newspapers: Sure Your Acronym’s Not ‘WAAAGH!’?

in News on September 16, 2008 at 6:44 am PT

Google Chief Legal Officer David Drummond says the company’s proposed search advertising partnership with Yahoo won’t increase Google’s share of search traffic. But no one appears to be taking him at his word. The World Association of Newspapers said Monday that it opposes the deal, adding its name to a growing list of critics that now includes not just Microsoft, but the Association of National Advertisers and European Union as well.