But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with TiVo President and CEO Tom Rogers about the iconic but often-struggling pioneer and leader in the digital video recorder market.

The video of the interview is in four parts, all of which I will post this week.

In this first video, Rogers talks about why he came to TiVo (TIVO), the need to bring the company closer to the media industry and how being a DVR alone is not enough, battling the image of “content thief,” finding new ways to get users to watch commercial messages and making a business by selling networks key data about consumer television-watching behavior.