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		<title>Digital Marketing Start-Up Thismoment Raises $7.3 Million From Sierra Ventures</title>
		<link>http://allthingsd.com/20111115/digital-marketing-start-up-thismoment-raises-7-3-million-from-sierra-ventures/</link>
		<comments>http://allthingsd.com/20111115/digital-marketing-start-up-thismoment-raises-7-3-million-from-sierra-ventures/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 15:30:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=144127</guid>
		<description><![CDATA[Another day, another pile of funding for a social marketing start-up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111115/digital-marketing-start-up-thismoment-raises-7-3-million-from-sierra-ventures/untitled-2-copy/" rel="attachment wp-att-144154"><img src="http://allthingsd.com/files/2011/11/Untitled-2-copy.png" alt="" title="Untitled 2 copy" width="268" height="92" class="alignright size-full wp-image-144154" /></a></p>
<p>Thismoment, the San Francisco-based digital marketing platform provider, said it has raised $7.3 million in its first institutional venture round from Sierra Ventures.</p>
<p>Before this funding, the company raised $4.25 million since 2008, when it was founded as a <a href="http://allthingsd.com/20090623/creating-moments-of-your-life/">content-sharing Web site</a>.</p>
<p>The company, which serves brands and agencies with its Distributed Engagement Channel platform, said it is aimed at &#8220;managing content, conversation and creative assets across earned, owned and paid media channels.&#8221; That means marketing &#8220;initiatives across Facebook, YouTube, brand sites, rich media ad units, mobile devices, tablets and digital outdoor placements,&#8221; as well as a platform to manage these social marketing campaigns.</p>
<p>Sierra&#8217;s Mark Fernandes will join the board. Other investors include private equity firm Fenway Partners, as well as well-known digital execs Shelby Bonnie, Jason Hirschhorn and Mika Salmi.</p>
<p>Thismoment said it will use the new funds to expand operations in the U.S. and also add them internationally.</p>
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		<title>Yahoo's Product Runway: Are You In or Out?</title>
		<link>http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/</link>
		<comments>http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:41:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=139502</guid>
		<description><![CDATA[I am here at Yahoo HQ in Sunnyvale, Calif., to check out "Product Runway," which is the Silicon Valley Internet giant's attempt to show that it can still innovate.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/photo-15/" rel="attachment wp-att-139518"><img src="http://allthingsd.com/files/2011/11/photo-e1320256215771.jpg" alt="" title="photo" width="320" height="240" class="alignright size-full wp-image-139518" /></a></p>
<p>I am here at Yahoo HQ in Sunnyvale, Calif., to check out &#8220;Product Runway,&#8221; which is the Silicon Valley Internet giant&#8217;s attempt to show that it can still innovate. </p>
<p>First and foremost is the <a href="http://allthingsd.com/20111028/news-reader-traffic-jam-yahoos-livestand-and-googles-propeller-set-to-launch-aiming-at-flipboard/">launch of Livestand</a>, a personalized news reader that is similar to Flipboard and a variety of other rivals, including &#8212; soon &#8212; Google.</p>
<p>It&#8217;s Yahoo&#8217;s attempt to present a business-as-usual feel &#8212; amidst a <a href="http://allthingsd.com/20111031/yahoo-shares-melt-as-rumors-conflict-with-other-rumors/">long and agonizing and very public strategic overview</a> that might also include the sale of the company (or <em>not</em>!), in the wake of the recent firing of its last CEO, Carol Bartz.</p>
<p>It has caused a lot of trauma inside Yahoo, which can&#8217;t help with innovation.</p>
<p>But we press on!</p>
<p>In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.</p>
<p>We begin:</p>
<p><strong>10:35 am</strong>: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company&#8217;s cafeteria. I can smell lunch being made nearby and I am hungry.</p>
<p>Apt &#8212; Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.</p>
<p><em>No pressure, Blake!</em></p>
<p>&#8220;Personally, I am more bullish on Yahoo today,&#8221; he said. &#8220;What is Yahoo? Simple. It&#8217;s the premier digital media company. Period. Stop.&#8221;</p>
<p><a href="http://allthingsd.com/20111028/news-reader-traffic-jam-yahoos-livestand-and-googles-propeller-set-to-launch-aiming-at-flipboard/yahoo_livestand/" rel="attachment wp-att-137655"><img src="http://allthingsd.com/files/2011/10/yahoo_livestand-380x272.png" alt="" title="yahoo_livestand" width="380" height="272" class="alignleft size-medium wp-image-137655" /></a></p>
<p>Oh, if it were only <em>that</em> easy.</p>
<p><strong>10:46 am</strong>: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.</p>
<p>Now to Livestand, which is available on the Apple iTunes app store right <em>now</em>.</p>
<p>Don&#8217;t all rush at once!</p>
<p>Irving notes that Livestand is more than just an app &#8212; it is a platform.</p>
<p>In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content. </p>
<p>If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)</p>
<p><strong>10:50 am</strong>: Livestand is an HTML5 &#8220;personalized living magazine.&#8221;</p>
<p>&#8220;This is the way Web pages are going to look,&#8221; declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.</p>
<p>Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.</p>
<p>But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.</p>
<p><strong>10:54 am</strong>: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page. </p>
<p><a href="http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/manhattan-cocktail-14-big/" rel="attachment wp-att-139938"><img src="http://allthingsd.com/files/2011/11/manhattan-cocktail-14-big-213x285.png" alt="" title="manhattan-cocktail-14-big" width="213" height="285" class="alignright size-medium wp-image-139938" /></a></p>
<p>Irving also shows off a &#8220;living ad&#8221; &#8212; in this case, an unusually snuggly couple on a couch. It is cool, but creepy.</p>
<p>When launched, the ad has tap points. Irving &#8212; naughtily declaring about what is an ad, &#8220;I&#8217;ll tap that&#8221; &#8212; taps the lady&#8217;s butt, which would also have been my move. We learn about the jeans, of course.</p>
<p><strong>10:58 am</strong>: Irving then shows off the ability to add feeds. </p>
<p>Next, something called &#8220;Cocktails.&#8221; First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.</p>
<p>Irving brings up Mike Kerns, VP of Personalization &#038; Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports. </p>
<p>&#8220;We like to ship <em>sh#t</em>,&#8221; he notes. I like Mike Kerns immediately.</p>
<p>Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.</p>
<p>In fact, it stands for &#8220;content optimization relevance engine.&#8221; Of course it does.</p>
<p>Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, &#8220;men of multiple ages&#8221; enjoy stories about golden chicken.</p>
<p><strong>11:11 am</strong>: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.</p>
<p>Kerns talks about the idea of matching content to conversations to interests and, well, you know &#8212; the now exhausting world of modern media consumption.</p>
<p><a href="http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/maj09/" rel="attachment wp-att-139943"><img src="http://allthingsd.com/files/2011/11/maj09-166x285.png" alt="" title="maj09" width="166" height="285" class="alignleft size-medium wp-image-139943" /></a></p>
<p>The world in which you can no longer simply read an article and enjoy it &#8212; you must comment, share, discuss, parse, tweet.</p>
<p>Does anyone remember when you read something cool and just kept it to yourself?</p>
<p><em>Forget it, pal!</em> It is a full-information society now and you better get on board and start poking your friends about every little thing.</p>
<p>(Personally, I plan on becoming a hermit in 3 &#8230; 2 &#8230; 1.)</p>
<p><strong>11:18 am</strong>: Now <a href="http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/">Tim Parsey</a>, who is Yahoo&#8217;s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.</p>
<p>He shows off Yahoo&#8217;s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It&#8217;s <em>kitschy</em>!</p>
<p>Smirk attack!</p>
<p>Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like &#8220;humanism.&#8221;</p>
<p>Say what? He is right &#8212; Yahoo has for too long completely ignored design as an important part of the experience.</p>
<p>That&#8217;s why Flipboard was so quickly touted &#8212; it was pretty and fun. And it is why everyone is simply <em>forced</em> to love Apple products.</p>
<p><strong>11:22 am</strong>: Parsey even has a code for it, called REM &#8212; for rational, emotional and meaningful.</p>
<p>He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.</p>
<p>&#8220;Great way to differentiate,&#8221; says Parsey. He calls it &#8220;one Yahoo!&#8221; Indeed.</p>
<p><a href="http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/android-20-donut/" rel="attachment wp-att-139946"><img src="http://allthingsd.com/files/2011/11/android-20-donut-285x285.png" alt="" title="android-20-donut" width="285" height="285" class="alignright size-medium wp-image-139946" /></a></p>
<p><strong>11:35 am</strong>: I&#8217;ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.</p>
<p>Donut emergency!</p>
<p>Back to IntoNow, it&#8217;s the television indexing service that Yahoo <a href="http://allthingsd.com/20110425/yahoo-buys-tv-programming-index-intonow/">bought in April</a>. </p>
<p>Essentially, more ways to watch the media &#8212; in this case, video &#8212; and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.</p>
<p>Like I said: <em>Hermitage!</em></p>
<p><strong>11:41 am</strong>: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating. </p>
<p>A redo of email, better search, social &#8220;Facebar&#8221; with Facebook, Flickr for Google Android.</p>
<p>Irving is correct &#8212; Yahoo&#8217;s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company&#8217;s very future being debated daily.</p>
<p>The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.</p>
<p>Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.</p>
<p>And there&#8217;s Apple. You might have heard of the iPhone and the iPad.</p>
<p>You get my point. Yahoo&#8217;s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.</p>
<p><strong>11:48 am</strong>: Now Q&#038;A time. </p>
<p>The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog&#8217;s age.</p>
<p><a href="http://allthingsd.com/20111102/liveblogging-yahoos-product-runway-are-you-in-or-out/28-delicious/" rel="attachment wp-att-139949"><img src="http://allthingsd.com/files/2011/11/28-Delicious-372x285.png" alt="" title="28-Delicious" width="372" height="285" class="alignleft size-medium wp-image-139949" /></a></p>
<p>I ask about design &#8212; mostly because I want Parsey to use the word &#8220;delicious&#8221; a lot &#8212; and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)</p>
<p>Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.</p>
<p>Irving talks a little bit around the obvious elephant in the room &#8212; the future of Yahoo &#8212; noting that the product staff was trying to focus and forget the storm going on outside.</p>
<p>&#8220;We have dreams about what this company can be,&#8221; says Irving.</p>
<p>You and me both, brother.</p>
<p><strong>12:04 pm</strong>: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.</p>
<p>As Parsey might say: It looks <em>deliiiiiccccious</em>.</p>
<p>Now, let&#8217;s hope Yahoo can do even more tasty stuff.</p>
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		<title>Hold the Sports Phone: Ross Levinsohn Not Leaving Yahoo for HBO</title>
		<link>http://allthingsd.com/20110506/hold-the-sports-phone-ross-levinsohn-not-leaving-yahoo-for-hbo/</link>
		<comments>http://allthingsd.com/20110506/hold-the-sports-phone-ross-levinsohn-not-leaving-yahoo-for-hbo/#comments</comments>
		<pubDate>Fri, 06 May 2011 18:45:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Ross Levinsohn]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=43661</guid>
		<description><![CDATA[While there has been a report on a boxing news site that Yahoo Americas head Ross Levinsohn was leaving the Internet giant to run HBO's sports unit, it's not so.

Trust BoomTown on this one--I have all top Yahoo execs embedded with Apple iOS and Google Android location tracking devices.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/05/imgres4.jpeg"><img src="http://kara.allthingsd.com/files/2011/05/imgres4.jpeg" alt="" title="imgres" width="69" height="144" class="alignright size-full wp-image-43670" /></a></p>
<p>While there has been a <a href="http://www.boxingscene.com/exclusive-hbo-sports-president-ross-levinsohn--38890">report on a boxing news site</a> that Yahoo Americas head Ross Levinsohn was leaving the Internet giant to run HBO&#8217;s sports unit, it&#8217;s not so.</p>
<p>Trust BoomTown on this one&#8211;I have all top Yahoo execs embedded with Apple iOS and Google Android location tracking devices.</p>
<p>Apparently, calling to ask about such a big move is tough one-two for BoxingScene.com, but Yahoo confirmed the non-departure and Levinsohn did too in a brief phone conversation.</p>
<p>&#8220;I&#8217;m not leaving,&#8221; he said.</p>
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		<title>Jobs Looms Large as Stringer Talks Tech</title>
		<link>http://allthingsd.com/20110402/jobs-looms-large-as-stringer-talks-tech/</link>
		<comments>http://allthingsd.com/20110402/jobs-looms-large-as-stringer-talks-tech/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 03:23:35 +0000</pubDate>
		<dc:creator>Jessica E. Vascellaro</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=38446</guid>
		<description><![CDATA[It was Sir Howard Stringer and Walt Mossberg on stage with the shadow of Steve Jobs towering behind them, in a wide-ranging conversation between the Sony chief and the Wall Street Journal tech columnist at Carnegie Hall on Friday.

Stringer referred to Jobs multiple times throughout the event, sponsored by the Journal, on topics from tablets to Star Trek.]]></description>
			<content:encoded><![CDATA[<p>It was Sir Howard Stringer and Walt Mossberg on stage with the shadow of Steve Jobs towering behind them, in a wide-ranging conversation between the Sony chief and The Wall Street Journal tech columnist at Carnegie Hall on Friday.</p>
<p>Stringer referred to Jobs multiple times throughout the event, sponsored by the Journal, on topics from tablets to Star Trek.</p>
<p><a href="http://blogs.wsj.com/digits/2011/04/02/jobs-looms-large-as-stringer-talks-tech/">Read the rest of this post on the original site</a></p>
]]></content:encoded>
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		<title>IBM &quot;Jeopardy&quot; Challenge Day One Ends in a Tie</title>
		<link>http://allthingsd.com/20110214/ibm-jeopardy-challenge-day-one-ends-in-a-tie/</link>
		<comments>http://allthingsd.com/20110214/ibm-jeopardy-challenge-day-one-ends-in-a-tie/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 00:55:05 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[Arik Hesseldahl]]></category>
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		<category><![CDATA[Brad Rutter]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=3216</guid>
		<description><![CDATA[Day one of the IBM "Jeopardy" challenge ends with a human player and the computer tied, and with some interesting wrong answers from the computer. Plus: "Final Jeopardy" author Stephen Baker fills us in with some first-hand details.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/logo_ibm-275x144.jpg" alt="" title="logo_ibm" width="275" height="144" class="alignright size-medium wp-image-1903" />Day one of the three-day battle between the human brain and silicon on the game show &#8220;Jeopardy&#8221; ended in a tie.</p>
<p>The IBM supercomputer and human player, Brad Rutter, each had $5,000 on the scoreboard, while Ken Jennings, who had <a href="http://newenterprise.allthingsd.com/20110214/that-human-vs-machine-practice-round-of-jeopardy-didnt-end-the-way-you-heard-it-did/">bested Watson </a>in the much-publicized practice match, ended with $2,000.</p>
<p>Watson missed some questions and in interesting ways. At one point Watson repeated a wrong answer, the &#8220;1920s,&#8221; which Jennings had just said. Host Alex Trebeck referred to these as &#8220;weird little moments.&#8221;</p>
<p>Watson sprang to a huge lead early. By the first commercial break, Watson had $5,200 to Rutter&#8217;s $1,000, and $200 for Jennings. It began a serious run interestingly enough after hitting the Daily Double and making a bet. This is interesting in that Watson, in the practice match which it ultimately lost, showed a weakness in situations where betting was called for. This was a weakness that Jennings exploited to his benefit. This made it a surprise when Watson threw down and bet $1,000, more than it had on the board at the time.</p>
<p><img src="http://newenterprise.allthingsd.com/files/2011/02/stephen-baker-150x150.jpg" alt="" title="stephen-baker" width="150" height="150" class="alignright size-thumbnail wp-image-3226" />I asked Stephen Baker (pictured), author of the forthcoming book on the match, <a href="http://thenumerati.net/index.cfm?catID=23">&#8220;Final Jeopardy,&#8221;</a> to call me after the episode aired for a little color commentary from the point of view of someone who was in the studio to witness it. Our conversation, which I recorded on Google Voice, is below.</p>
<p><object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F10794751&amp;show_comments=true&amp;auto_play=false&amp;color=0054ff"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F10794751&amp;show_comments=true&amp;auto_play=false&amp;color=0054ff" type="application/x-shockwave-flash" width="100%"></embed></object>   <span><a href="http://soundcloud.com/ahess247/steve-baker-talks-about-the-1">Steve Baker Talks about The IBM Jeopardy Challenge, Day 1</a> by <a href="http://soundcloud.com/ahess247">ahess247</a></span></p>
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		<title>Salesforce.com Buys Manymoon for Between $25 Million and $35 Million</title>
		<link>http://allthingsd.com/20110201/salesforce-buys-manymoon/</link>
		<comments>http://allthingsd.com/20110201/salesforce-buys-manymoon/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:44:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Amit Kulkarni]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Manav Monga]]></category>
		<category><![CDATA[Manymoon]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=40098</guid>
		<description><![CDATA[Salesforce.com has bought Manymoon, the social productivity start-up.

The price of the acquisition was not disclosed, but one source put the sale at upward of $25 million.

Manymoon makes one of the more popular tools on Google's apps platform.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/logoOriginalcolor.jpg" alt="" title="logoOriginalcolor" width="241" height="39" class="alignright size-full wp-image-25298" /></p>
<p>Salesforce.com has bought Manymoon, the social productivity start-up.</p>
<p>The price of the acquisition was not disclosed, but one source put the sale at between $25 million and $35 million.</p>
<p>Manymoon makes one of the more <a href="http://kara.allthingsd.com/20100309/manymoon-and-50-others-join-new-google-apps-marketplace-heres-a-video-interview-with-the-founders">popular tools on Google&#8217;s apps platform</a>.</p>
<p>The San Francisco company, funded with only a small seed funding round by Harrison Metal, offers an online collaboration app that businesses and consumers can use to organize group projects, conversations, tasks or documents that are often done via email or other software.</p>
<p>Manymoon is rather typical of the innovative app makers the search giant has been courting to populate its marketplace.</p>
<p>Salesforce.com has been moving aggressively into social networking in the enterprise arena with its Chatter offering and more.</p>
<p>Earlier today, in fact, it was also part of a <a href="http://kara.allthingsd.com/20110201/seesmic-raises-from-4-million-in-funding-salesforce/">$4 million funding of Seesmic</a>, the social dashboard app maker.</p>
<p>Here is the Manymoon blog post&#8211;which just went up&#8211;on the sale, as well as a video interview BoomTown did with its co-founders Amit Kulkarni and Manav Monga, just as Manymoon joined the Google Apps Marketplace store rollout in March:</p>
<blockquote class="memo"><p><strong>Manymoon Acquired by Salesforce.com</strong></p>
<p>February 1, 2011</p>
<p>Today we are excited to announce that Manymoon has been acquired by salesforce.com!</p>
<p>Manymoon has experienced tremendous growth since our launch, with more than 50,000 businesses adopting our social productivity app. We&#8217;ve launched on three major web platforms: Google Apps, LinkedIn, and the Google Chrome Web Store. We think we&#8217;re on to something special, building an easy-to-use application that integrates with the tools you already use to help you get work done. Over 1,000 new businesses choose Manymoon each week to track any type of work activity with anyone from anywhere.</p>
<p>We&#8217;re looking forward to even more growth in 2011, and are thrilled to now be part of salesforce.com, the leader in enterprise  cloud computing, to continue to deliver an amazing social productivity application for everyone to use.</p>
<p><strong>What Does This Mean for Manymoon Customers?</strong></p>
<p>We&#8217;ll still be the Manymoon that helps you get work done. The Manymoon team will remain intact and will operate as a separate business within salesforce.com so we can continue our focus on building a great social app that makes our customers more productive and successful every day.</p>
<p>The Manymoon you know and love will remain the same:</p>
<p>* Manymoon Standard, our free product, will continue to be available for existing and new customers. In fact, we&#8217;ll continue to add features to our free product. And, if you want to upgrade, you are welcome to do that through the Manymoon website whenever you like.</p>
<p>* Existing premium features, subscriptions and price points will remain unchanged.</p>
<p>* Manymoon will continue to work with Google Apps, LinkedIn and the Chrome Web Store.  And, we will continue to develop new features to enhance support of these platforms.</p>
<p>*We&#8217;ll continue to support our customers in the Manymoon Support Universe.</p>
<p><strong>Salesforce.com and Manymoon Together</strong></p>
<p>Our approach to the market remains unchanged: work with the tools that people already use online (Google Apps, LinkedIn, Chrome), build an app that requires no training or setup, focus on serving the daily productivity needs of professionals and be on the cutting edge of the latest technologies like HTML5. As we&#8217;ve grown, we&#8217;ve learned that serving customers is more than just building an app with nifty features. It includes providing scalability, security, performance and support&#8211;all areas in which salesforce.com has a proven track record.</p>
<p>Like most startups, we admire salesforce.com as the original cloud computing company that made this industry possible. Over the last 12 years salesforce.com has been an evangelist and driver for bringing applications, platforms and collaboration to the cloud. We&#8217;re excited to be part of their vision for cloud, social and mobile, utilize their knowledge and experience to build a world-class social productivity app, and move even faster in delivering new capabilities to you!</p>
<p><strong>What’s Next?</strong></p>
<p>We are going to invest more in what you’ve told us you like about Manymoon: Google Apps, LinkedIn and Chrome Web Store support. You can expect to see many of the key social productivity features you&#8217;ve requested released in the near future. We&#8217;re also going to be working on some exciting, new developments in the coming months…so stay tuned!</p>
<p>Thanks,</p>
<p>The Manymoon Team</p></blockquote>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=3B9DB40A-DDDA-4EE8-829F-83D9FB88742B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={3B9DB40A-DDDA-4EE8-829F-83D9FB88742B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Demand Media Says It&#039;s Getting Along Just Fine With Google, Thank You Very Much</title>
		<link>http://allthingsd.com/20110127/demand-media-says-its-getting-along-just-fine-with-google-thank-you-very-much/</link>
		<comments>http://allthingsd.com/20110127/demand-media-says-its-getting-along-just-fine-with-google-thank-you-very-much/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 11:00:02 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Richard Rosenblatt]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=28728</guid>
		<description><![CDATA[A quick Q&#038;A with Demand's Richard Rosenblatt, who says Google's blog post about going after "content farms" has nothing to do with his company. Also! He really doesn't like it when people call his company a "content farm."]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-22348" href="http://mediamemo.allthingsd.com/20100806/heres-the-big-ipo-youve-been-waiting-for-demand-media-files-with-the-sec/richard-rosenblatt-at-d8/"><img class="alignright size-full wp-image-22348" title="Richard Rosenblatt at D8" src="http://mediamemo.allthingsd.com/files/2010/08/Richard-Rosenblatt-at-D8.jpg" alt="" width="150" height="150" /></a>So the first wave of investors has <a href="http://mediamemo.allthingsd.com/20110126/wall-street-welcomes-the-content-farm-demand-media-super-sizes-its-ipo/">taken a look at Demand Media,</a> and they&#8217;re buying: The &#8220;content creation platform,&#8221; as the company likes to describe itself, closed at $22.65 yesterday, up 33 percent on its first day of trading.</p>
<p>Again, be wary of reading too much into any stock&#8217;s performance on any given day. But it seems safe to draw at least one conclusion: Investors aren&#8217;t freaked out about Demand&#8217;s symbiosis with/dependence on Google. Even after a <a href="http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html">puzzling blog post</a> from the search giant last week.</p>
<p>The post, written by Google engineer Matt Cutts, defended the search engine&#8217;s performance against a chorus of criticism. But it acknowledged that Google was paying attention to complaints about &#8220;content farms and sites that consist primarily of spammy or low-quality content&#8221; clogging its search results.</p>
<p>Lots of people logically assumed that Google/Cutts was talking about Demand, although the post never mentioned the company by name. And if Google, which supplies 28 percent of Demand&#8217;s revenue and a big slug of its traffic, has a problem with Demand&#8230;</p>
<p>But Demand CEO Richard Rosenblatt insists that Cutts wasn&#8217;t talking about his company at all. In fact, he says, Demand and Google are getting along just great, in a relationship that pays out real dividends for both parties. It looks like investors believe him.</p>
<p>I chatted with Rosenblatt about the Google post, and the companies&#8217; relationship, yesterday at Demand&#8217;s New York outpost. Here&#8217;s an excerpt from our conversation:<br />
<strong><br />
Peter Kafka: Do you think that Google post was directed at you in any way?</strong></p>
<p>Richard Rosenblatt: It&#8217;s not directed at us in any way.</p>
<p><strong>Did you talk to them about that?</strong></p>
<p>I can&#8217;t comment on that.</p>
<p><strong>Okay. But they wrote this post, which talks about content farms, and even though you say they weren&#8217;t talking about you, it left a lot of people scratching their heads.</strong></p>
<p>Let&#8217;s just say that we know what they&#8217;re trying to do. Last year, they put out three major changes. They put out <a href="http://searchengineland.com/google-confirms-mayday-update-impacts-long-tail-traffic-43054">Mayday</a>&#8211;that was going specifically after spammers and low-quality content. Our traffic increased when they did that. The reason why is our content is being scraped and stolen, [because we're] the largest content producer. So they&#8217;re looking for original, non-duplicated, human-made content. That&#8217;s all our content. So if they were targeting us, you&#8217;d also see Wikipedia, About.com, Wikihow, every person that makes more than a few dozen articles&#8230;.Our traffic went up.</p>
<p>Second one: They did something called <a href="http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html">Caffeine</a>, to increase the [search] index. Our traffic went up.</p>
<p>They then did <a href="http://www.google.com/landing/instant/">Google Instant</a>. Our traffic went up.</p>
<p>So the three things [Cutts] talks about in his blog post did not adversely affect us. You can draw your own conclusions.<br />
<strong><br />
The post talks about going after spammers and content farms. But when you guys think of content farms, you don&#8217;t think that means Demand, right? You&#8217;re thinking of people who take my copy or your copy, and cut and paste it, and tweak it enough to fool Google.</strong></p>
<p>He&#8217;s talking about duplicate, non-original content. Every single piece of ours is original. Written by somebody. And I understand how that could confuse some people, because of that stupid &#8220;content farm&#8221; label, which we got tagged with. I don&#8217;t know who ever invented it, and who tagged us with it, but that&#8217;s not us&#8230;We keep getting tagged with &#8220;content farm&#8221;. [<a href="http://mediamemo.allthingsd.com/20110126/wall-street-welcomes-the-content-farm-demand-media-super-sizes-its-ipo/">Ahem.</a>] It&#8217;s just insulting to our writers. We don&#8217;t want our writers to feel like they&#8217;re part of a &#8220;content farm.&#8221;</p>
<p><strong>So can you sum up your relationship with Google today?</strong></p>
<p>This is why our partnership with Google makes sense. 1) We help them fill the gaps in their index, where they don&#8217;t have quality content. 2) We&#8217;re the largest supplier of all video to YouTube, over two billion views and 3) we&#8217;re a large AdSense partner. So our relationship is synergistic, and it&#8217;s a great partnership. And it&#8217;s a partnership that we&#8217;re excited to continue to expand.</p>
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		<title>Backstage at the Onion&#039;s New TV Show</title>
		<link>http://allthingsd.com/20110121/backstage-at-the-onions-new-tv-show/</link>
		<comments>http://allthingsd.com/20110121/backstage-at-the-onions-new-tv-show/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 16:05:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=28426</guid>
		<description><![CDATA[The Onion lands its second TV show in a month--this one is the pitch-perfect "Onion News Network" on IFC--and we sit down with head writer Carol Kolb.]]></description>
			<content:encoded><![CDATA[<p>One day, maybe not that far off, we won&#8217;t distinguish between video we watch on the Web and the stuff we see on TV. But for now, TV is still the big leagues&#8211;the place you go if you want the biggest stage, and the most money.</p>
<p>Which might explain why the Onion has not one but two shows on TV right now, both based on the great stuff the satirists are already doing on their Web video site.</p>
<p>There&#8217;s <a href="http://www.onionsportsnetwork.com/channels/sportsdome/?xrs=sem_g_osd_sportsdome">SportsDome</a> on Comedy Central, a beat-for-beat replication of ESPN&#8217;s SportsCenter. And starting tonight on IFC, there&#8217;s the Onion News Network, an uncanny amalgamation of News Corp.&#8217;s Fox News, Time Warner&#8217;s CNN, Comcast&#8217;s MSNBC et al.</p>
<p>Here&#8217;s a representative sample:<br />
<iframe frameborder="no" width="380" height="213" scrolling="no" src="http://www.theonion.com/video_embed/?id=18705"></iframe><br /><a href="http://www.theonion.com/articles/snowy-conditions-proving-hazardous-for-nations-idi,18705/" target="_blank" title="Snowy Conditions Proving Hazardous For Nation's Idiots">Snowy Conditions Proving Hazardous For Nation&#8217;s Idiots</a></p>
<p>I think it&#8217;s pretty great, but I&#8217;m a 100 percent biased observer, since I&#8217;ve been friends with some of the Onion crew for forever&#8211;think pre-Netscape. If you want a less objective take on the new show, you can check out this <a href="http://tv.nytimes.com/2011/01/21/arts/television/21onion.html">glowing New York Times review</a>, or this measured one from <a href="http://www.time.com/time/arts/article/0,8599,2043283,00.html">Time</a>.</p>
<p>Last week, I stopped by a promo for the show&#8211;a real/fake press conference starring the fake newsreaders, in character, moderated by Newsweek&#8217;s Jonathan Alter, who appeared as himself&#8211;and then sat down for a chat with Carol Kolb, a longtime Onion writer (and a pal&#8211;see above).</p>
<p>We talked in a makeshift green room set up at the very serious <a href="http://www.paleycenter.org/">Paley Center for Media</a>, and midway through, our conversation gets interrupted by the show&#8217;s cast. But that just makes it more real, right?  If your coworkers aren&#8217;t cool with a few f-bombs, then this isn&#8217;t safe for work:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=DE4CAD91-197D-49C3-A8D5-697608C539EA&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={DE4CAD91-197D-49C3-A8D5-697608C539EA}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>NetworkEffect on &quot;Science Friday&quot;: Social Networking Identities</title>
		<link>http://allthingsd.com/20110118/networkeffect-on-science-friday-social-networking-identities/</link>
		<comments>http://allthingsd.com/20110118/networkeffect-on-science-friday-social-networking-identities/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 09:03:44 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=2419</guid>
		<description><![CDATA[On Friday I was a guest on "Science Friday" to talk about my experience with and observations about the proliferation of online social networking identities and options.]]></description>
			<content:encoded><![CDATA[<p>On Friday I had the pleasure of being a guest on &#8220;<a href="http://www.scifri.org/">Science Friday</a>,&#8221; the weekly &#8220;Talk of the Nation&#8221; segment on National Public Radio. While the show&#8217;s normal guests are often actual scientists&#8211;unlike me!&#8211;I was asked to discuss my direct experience with and observations about online social networking options, and the various identities people create to participate in them.</p>
<p><img class="alignright size-thumbnail wp-image-2421" title="Screen shot 2011-01-18 at 12.53.12 AM" src="http://networkeffect.allthingsd.com/files/2011/01/Screen-shot-2011-01-18-at-12.53.12-AM-e1295341059759-150x150.png" alt="" width="150" height="150" />Among the topics we discussed were the rise and fall of social networking sites and whether that makes them fads, the implications of oversharing from a young age and the potential for social networks to become more productive and engaging.</p>
<p>It was a fun chat, and you can now <a href="http://www.npr.org/2011/01/14/132934030/how-many-social-network-identities-is-too-many">listen to it and read the transcript online</a>.</p>
<p>You can also read <a href="http://networkeffect.allthingsd.com/20110101/the-social-webs-big-new-theme-for-2011-multiple-identities-for-everyone/">my recent trend story about multiple online identities</a> that helped spark the conversation.</p>
<p><embed src="http://www.npr.org/v2/?i=132934030&#38;m=132934005&#38;t=audio" height="386" wmode="opaque" allowfullscreen="true" width="400" base="http://www.npr.org" type="application/x-shockwave-flash"></embed></p>
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		<title>Federated Media Makes Another Buy: Foodbuzz</title>
		<link>http://allthingsd.com/20101117/federated-media-makes-another-buy-foodbuzz/</link>
		<comments>http://allthingsd.com/20101117/federated-media-makes-another-buy-foodbuzz/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 02:00:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37449</guid>
		<description><![CDATA[Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another buy.

This time, it is a food blog community site called Foodbuzz, as FM seeks to create large networks of niche content to better sell premium advertising.

According to the site, it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/11/foodbuzz_logo.jpeg"><img src="http://kara.allthingsd.com/files/2010/11/foodbuzz_logo.jpeg" alt="" title="foodbuzz_logo" width="265" height="61" class="alignright size-full wp-image-37451" /></a></p>
<p>Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another acquisition.</p>
<p>This time, it&#8217;s a site called <a href="http://www.foodbuzz.com">Foodbuzz</a>.</p>
<p>According to the site, which calls itself a &#8220;food blog community,&#8221; it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.</p>
<p>Foodbuzz has raised $1.75 million in funding.<br />
FM declined to give any financial details of what it paid for the San Francisco-based start-up.</p>
<p>FM bought <a href="http://kara.allthingsd.com/20101102/federated-media-snaps-up-bigtent">community platform BigTent</a> earlier this month, as it seeks to create large networks of niche content to better sell premium advertising.</p>
<p>In an interview with BoomTown after the BigTent acquisition, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better &#8220;content conversations.&#8221;</p>
<p>Battelle also said that the additions to FM&#8217;s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.</p>
<p>Here is the official press release from FM:</p>
<blockquote class="memo"><p><strong>Federated Media Publishing Acquires Foodbuzz</strong></p>
<p>Combination creates the largest and best collection of independent food bloggers</p>
<p>SAN FRANCISCO&#8211;Federated Media Publishing (FM), a media company that powers the best of the independent web, today announced the acquisition of Foodbuzz, the leading online food property.</p>
<p>Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM&#8217;s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.</p>
<p>&#8220;There&#8217;s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,&#8221; said Deanna Brown, President and Chief Operating Officer of FM. &#8220;Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.&#8221;</p>
<p>&#8220;When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit,&#8221; said Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM. &#8220;The sales teams, product mixes and great bloggers from both FM and FoodBuzz belong together, and we can’t wait to put this new offering in front of the best brands.&#8221;</p>
<p>FM&#8217;s purchase of Foodbuzz comes on the heels of three other significant transactions:</p>
<p>•	The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.</p>
<p>•	The acquisition of semantic-search technology from TextDigger.</p>
<p>•	A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.</p></blockquote>
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		<title>What Facebook Messages Means and Why You Should Care</title>
		<link>http://allthingsd.com/20101116/what-facebook-messages-means-and-why-you-should-care/</link>
		<comments>http://allthingsd.com/20101116/what-facebook-messages-means-and-why-you-should-care/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 20:18:57 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=380</guid>
		<description><![CDATA[Facebook yesterday launched an interesting product that tries to get at the heart of how highly connected people communicate casually. CEO Mark Zuckerberg and others from the company reiterated over and over again (see my live notes; the repetition is excessive) that the product is "not email."]]></description>
			<content:encoded><![CDATA[<p>Facebook yesterday launched an interesting product that tries to get at the heart of how highly connected people communicate casually. CEO Mark Zuckerberg and others from the company reiterated over and over again (see my <a href="http://networkeffect.allthingsd.com/20101115/live-from-facebooks-email-launch/">live notes</a>; the repetition is excessive) that the product is &#8220;not email.&#8221;</p>
<p>In large part, that&#8217;s because if Facebook Messages were evaluated as an email system, it would look terrible. There&#8217;s no incorporation of IMAP so you can access your mail from other clients, there&#8217;s no way to save drafts, there&#8217;s no way to cc people, there are no folders.</p>
<p>Even more jarring, there are no subject lines or time stamps, and you only ever have one continuous conversation with a contact. Instead, like instant messaging, when you type a message and press enter, it gets set loose to your contact.</p>
<p><img class="alignnone size-large wp-image-420" title="FacebookMessages" src="http://networkeffect.allthingsd.com/files/2010/11/FacebookMessages-600x353.png" alt="" width="360" height="212" /></p>
<p>But maybe Facebook has a point, and we don&#8217;t need all that cc, bcc gobbledygook for personal communications. Maybe we just want to more casually correspond with each other. And some of these email conventions have probably outlived their usefulness. Facebook says prior to the change its top three subject lines were blank, &#8220;Hi!&#8221; and &#8220;Yo.&#8221;&#8211;if that tells you anything.</p>
<p>The problem is, the way Facebook Messages works is a bit complicated and unfamiliar. You can see why the company is rolling it out very, very slowly&#8211;it&#8217;s the kind of new experience that aggravates people and makes them whiny.</p>
<p>Facebook Messages treats the correspondence between you and another person as a single conversation, whether it&#8217;s by IM, within the Facebook Messages interface, received as an email or as a Facebook-delivered SMS. Often those channels overlap. Messages that are not from Facebook members, and those from entities other than individuals, get shunted to a second-tier inbox.</p>
<p>Yesterday I was playing with the new Messages, first within the Messages interface on the Facebook Web site, then on IM on the Web site, and then via text message when I closed my computer. A few things confused me&#8211;for instance, chat is disabled and disappears when you go into Messages. I guess it&#8217;s redundant to have the same conversation in two places. But as someone who felt like I was in an IM chat, it was super weird.</p>
<p>Another thing that&#8217;s odd is that those life-time conversation threads only really work for one-to-one relationships. Group messages seem like a little bit of an afterthought; for instance, group threads show a split-screen image of two of the participants&#8217; profile pics, no matter how many people participate. The system is prejudiced against people who email you from outside Facebook (say, your mother emails your @Facebook.com address from an @Yahoo.com address), until you explicitly say you want to see them in your main Facebook inbox. If a person sends you messages from two email addresses, Facebook doesn&#8217;t allow you to help it understand that they are the same person.</p>
<p>While I will probably acclimate to the Messages experience over the next few weeks, one thing that&#8217;s going to continue to be very annoying, and accentuated by Messages, is redundant Facebook notifications. Already a problem for those of us who use Facebook on multiple platforms like the Web and a phone app, redundant notifications run rampant in Facebook Messages. Say someone sends you a message from the Web site and checks the box to send it to your phone. Without changing any defaults, you could get a text message from Facebook, an email message from Facebook, a new IM on the Web site and a flag that you have a new message in the Facebook nav bar.</p>
<p>I spoke to Messages product manager Dan Hsiao yesterday, and he said the team had thought carefully about trimming down notifications but decided it would be worse if users weren&#8217;t alerted to the fact that they had a message.</p>
<p>Hsiao said that his mantra in building the product was to make it &#8220;email compatible but not email complete.&#8221;</p>
<p>I think there will be two main outcomes from the new Facebook Messages:</p>
<ul>
<li><strong>Other Web mail outfits</strong> will (and should) better integrate their email and instant messaging conversations, based on Facebook&#8217;s example. Folks like Gmail can go one better, and incorporate additional forms of communication like voice messages. Facebook is right&#8211;there&#8217;s no reason this shouldn&#8217;t all be condensed and scannable.</li>
<li>Provided the Facebook Messages product doesn&#8217;t have major usability issues, <strong>it will continue to supplant email, especially for young people</strong>. There will be a bigger distinction between formal, especially corporate, correspondence via email and personal messages. If you think about it, we all already make a distinction between messages from people and messages from mailing lists, and Facebook is right to say the ones from people are more important.</li>
</ul>
<p>The thing is, Facebook Messages splits out a part of the communication experience that is, for most, a part of other tools and services.</p>
<p>Facebook Messages won&#8217;t replace email for people who use email for professional purposes, people who prefer desktop mail clients or people who firmly associate themselves and their archive of emails with an existing address.</p>
<p>Rather than killing Gmail (and its much larger competitors Hotmail and Yahoo), Facebook Messages will probably have the biggest impact on usage of IM services like AIM and GChat. The only thing the new product will fully replace is the previous version of Facebook Messages&#8211;which, by the way, has 350 million active users, and four billion messages sent per day.</p>
<p><em>Please see the disclosure about Facebook in <a href="http://allthingsd.com/about/liz-gannes/">my ethics statement</a>.</em></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Live from Facebook&#039;s Email Messages Launch</title>
		<link>http://allthingsd.com/20101115/live-from-facebooks-email-launch/</link>
		<comments>http://allthingsd.com/20101115/live-from-facebooks-email-launch/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 18:04:49 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=363</guid>
		<description><![CDATA[Facebook has called the press to yet another launch event, this time in San Francisco for a new Facebook email system. Luckily, they brought their own cafeteria chairs so our butts will feel right at home after a long summer of launches at the company's Palo Alto, Calif., office.]]></description>
			<content:encoded><![CDATA[<p>Facebook has called the press to yet another launch event, this time in San Francisco for a new Facebook email system. Luckily, they brought their own cafeteria chairs so our butts will feel right at home after a <a href="http://networkeffect.allthingsd.com/20101115/hey-facebook-this-launch-better-not-be-boring/">long summer of launches</a> at the company&#8217;s Palo Alto, Calif., office.</p>
<p>At the St. Regis hotel in San Francisco, Mark Zuckerberg says young people say email is too slow. They prefer Facebook or SMS.</p>
<p>Zuck: IM or SMS are much simpler, and people want lighter-weight things that they can use all over the place. So we need&#8230;a modern messaging system.</p>
<p>350 million people actively use messaging on Facebook, in part because it&#8217;s really simple. Four billion messages are sent per day. This is &#8220;private, private sharing.&#8221;</p>
<p>Next-generation messaging would be: seamless, informal, immediate, personal, simple, minimal and short. (Those are a lot of synonyms, no?)</p>
<p>&#8220;This is not email. Email is one way that people will use this system, but it&#8217;s not even the primary way we think they will use it.&#8221;</p>
<p>Now a three-panel slide is up showing the key topics of the announcement&#8211;&#8221;seamless messaging,&#8221; &#8220;conversation history&#8221; and &#8220;social inbox.&#8221; Zuckerberg promises, &#8220;We can do some really good filtering for you to make sure you only see messages you really care about.&#8221;</p>
<p>Zuck brings on Andrew Bosworth to demo the product.</p>
<p>So this is actually a relaunch of the &#8220;Messages&#8221; tool. Not email-specific. Takes all correspondence between two friends and puts them in one place.</p>
<p>Everyone gets an @facebook.com email address with their username. &#8220;As much as we&#8217;re providing an email address, the system&#8217;s not email,&#8221; says Boz&#8211;more like instant messaging.</p>
<p>Boz uses convo about dinner plans as an example, with messaging across different platforms, including IM on Facebook, email, iPhone notifications, etc. The example restaurant is Piccino in San Francisco, where, fun fact, I was for a short time the Foursquare mayor. No longer though.</p>
<p>Integrates with Jabber, IMAP and one more I missed. (Sorry, first time liveblogging with this tool!)</p>
<p>Boz shows the history of Facebook messages with his girlfriend of the last four years. But doesn&#8217;t include their instant messages and other communication. Individual messages may not be profound, but collectively they provide a narrative about someone I care about, says Boz.</p>
<p>Facebook rebuilt infrastructure for this project, because it&#8217;s especially important that messages don&#8217;t get lost.</p>
<p>Instead of Cassandra (which FB created for email search and then open sourced), the company chose something new: HBase. They also used Haystack, Thrift, ZooKeeper and memcache.</p>
<p>This is the biggest engineering team Facebook has ever put together for a launch&#8211;15 people, Boz says.</p>
<p>Users have three categories: 1) Messages: Conversations with actual people. 2) Other: Email lists and the like. And 3) Junk.</p>
<p>The big idea is &#8220;picking up where you left off&#8221; no matter what device or medium.</p>
<p>This project has been in the works for the last 15 months.</p>
<p>Zuck: &#8220;This is not an email killer. This is a messaging system that includes email as a part of it. We don&#8217;t expect anyone to wake up tomorrow and say, I&#8217;m going to shut down my Yahoo account or my Gmail account and switch to Facebook.&#8221;</p>
<p>(Read: You silly press, we&#8217;re not competing with Gmail, we&#8217;re bigger than Gmail!)</p>
<p>Rolling out slowly over the next few months, starting with an invite system (ha! how Gmail!).</p>
<p>Oh, about IMAP: No support yet, so users can&#8217;t synch with other email systems. But Facebook wants to add later.</p>
<p>Interesting: Facebook messages won&#8217;t have subject lines. You just have a single messaging history with each person.</p>
<p>If you have been interacting with someone through email, then we&#8217;ll send replies back to email. You can indicate that you want a message to go directly to their phone. If you&#8217;re online, you get a message as an IM.</p>
<p>Boz: This is the end of &#8220;BRB&#8221; or &#8220;GTG.&#8221; Follows you wherever you go. (Sounds ominous when you say it like that.)</p>
<p>Question from audience: Will you add voice or video?</p>
<p>Zuck: For now only SMS, IM, email and FB messages&#8211;all are text. &#8220;We think this is a pretty big step by itself, and one we just wanted to take before we get started on the next set of things.&#8221;</p>
<p>Question from audience: Will you have contextual ads?</p>
<p>Zuck: Yes, ads work the same as on the rest of Facebook, but not targeted specific to content in a message.</p>
<p>Zuck on Gmail competition: &#8220;They have a great product. Email is still really important to a lot of people. If we build a great product that people want to use, then people will use it.&#8221;</p>
<p>Question from audience: Can users go off the record like in Gmail?</p>
<p>Boz: Users can delete any message.</p>
<p>Zuck: Off the record like in IM doesn&#8217;t make sense because users may be receiving messages in a different way than you send them. If someone gets something in email instead of IM it would be unnatural to have it off the record.</p>
<p>Question: How will this treat communication with people who are not on Facebook?</p>
<p>Boz: You can communicate with whoever you want to, and will have access to all that history of the conversation.</p>
<p>Zuck: If you&#8217;re not a part of the FB system and outside the social graph, your emails to FB users will go into &#8220;Other&#8221; folder to start off with, rather than the main. Once the recipient says you&#8217;re an important person, you&#8217;ll go into the main folder.</p>
<p>Question: What about silly joke emails from your mom? Can you filter those?</p>
<p>Zuck: There&#8217;s only one thread with every person.</p>
<p>Question: What about Facebook employee email addresses?</p>
<p>Zuck: &#8220;After a long discussion, the Farm Bureau has agreed to give us fb.com. And in the terms of that we have agreed not to sell farm subsidies.&#8221;</p>
<p>Facebook hasn&#8217;t mentioned this, but Microsoft just emailed to make sure people know they&#8217;re involved.</p>
<p>&#8220;As part of Facebook’s new messaging system: http://apps.facebook.com/facebooklive/ &#8211;Microsoft is integrating the Office experience. Over the coming months, customers will be able to access and share Microsoft Word, Excel and PowerPoint documents as attachments to their Facebook messages. Sharing new ideas, key points of inspiration and important information just got easier&#8211;even when the need to access or share that content strikes in the middle of your latest status update.&#8221;</p>
<p>Question: Can you fill in the blanks of associating email addresses with Facebook friends?</p>
<p>Boz: Not yet, but it&#8217;s imaginable.</p>
<p>(Uh-oh&#8211;how is this going to work when people have multiple contacts for themselves?)</p>
<p>Question: Storage?</p>
<p>&#8220;If you&#8217;re a good user, you have no concern. For people who try to find limits, they will find them.&#8221; Another ominous comment from Boz.</p>
<p>Okay, they&#8217;re cutting us off.</p>
<p>Here&#8217;s the <a href="http://blog.facebook.com/blog.php?post=452288242130">Facebook blog post on the announcement</a>.</p>
<p><em>Please see the disclosure about Facebook in <a href="http://allthingsd.com/about/liz-gannes/">my ethics statement</a>.</em></p>
]]></content:encoded>
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		<title>Exclusive: SB Nation Raises $10.5 Million in Khosla Ventures-Led Series C Round</title>
		<link>http://allthingsd.com/20101108/sb-nation-raises-10-5-million-in-khosla-ventures-led-series-c-round/</link>
		<comments>http://allthingsd.com/20101108/sb-nation-raises-10-5-million-in-khosla-ventures-led-series-c-round/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 08:02:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=36898</guid>
		<description><![CDATA[SB Nation, the Washington, D.C.-based sports blog and news start-up, has just completed a $10.5 million Series C round, which is being led by Khosla Ventures, according to sources.

SB Nation has already raised about $13 million in total venture funding from Accel Partners, Allen &#38; Company, Comcast Interactive Capital, as well as angel investors such as Ted Leonsis and others in Silicon Valley.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/sbnation-star-logo-whitev7210.jpg"><img src="http://kara.allthingsd.com/files/2009/07/sbnation-star-logo-whitev7210-250x214.jpg" alt="sbnation-star-logo-whitev7210" title="sbnation-star-logo-whitev7210" width="150" height="150" class="alignright size-medium wp-image-15901" /></a></p>
<p>SB Nation, the Washington, D.C.-based sports blog and news start-up, has just completed a $10.5 million Series C round, which is being led by Khosla Ventures, according to sources.</p>
<p><a href="http://www.sbnation.com">SB Nation</a> has already raised about $13 million in total venture funding from Accel Partners, Allen &#038; Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.</p>
<p>Accel and Comcast will also be participating in the new funding, sources said.</p>
<p>People familiar with the situation said SB Nation&#8217;s post-investment valuation, after its <a href="http://kara.allthingsd.com/20090716/former-aoler-jim-bankoff-scores-7-million-for-local-sports-start-up/?mod=ATD_searchhttp://kara.allthingsd.com/20090716/former-aoler-jim-bankoff-scores-7-million-for-local-sports-start-up">most recent round last summer</a>, was about $30 million, making the new one at least double&#8211;if not triple&#8211;that.</p>
<p>The big new investment is predicated on the boom in traffic to sports blogs, such as SB Nation, which recently launched 21 regional sports sites.</p>
<p>With a mix of professional and user-generated content aimed at engaging passionate fans, SB Nation now has 290 topical sites and real-time content&#8211;all with a big dollop of social tools to spur online conversations and engagement.</p>
<p>While it has been around since 2003, founded by Daily Kos&#8217;s Markos Moulitsas and others, the start-up has been aiming more recently, under the leadership of former AOL exec Jim Bankoff, at the sweet spot of local sports coverage in newspapers.</p>
<p>The new funds will be used to fuel growth, enabling more investment in SB Nation&#8217;s technology platform, its bloggers, mobile, local, advertising sales and a few relevant acquisitions.</p>
<p>Here is a <a href="http://kara.allthingsd.com/20100504/lets-go-to-the-videotape-sb-nations-jim-bankoff-speaks">video interview BoomTown did in May with Bankoff</a> about where SB Nation was headed:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=57A23AFC-F16A-4E88-BD81-66F3CC96A196&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={57A23AFC-F16A-4E88-BD81-66F3CC96A196}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>More Bling From Bing, as Microsoft Adds Social Zing and More</title>
		<link>http://allthingsd.com/20101013/more-bling-from-bing-as-microsoft-adds-social-zing-and-more/</link>
		<comments>http://allthingsd.com/20101013/more-bling-from-bing-as-microsoft-adds-social-zing-and-more/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 16:15:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=35448</guid>
		<description><![CDATA[Microsoft is holding yet another feature update event for its Bing search service later today at its Silicon Valley HQ.

Online Services Division President Qi Lu will be there, as well as SVP Yusuf Mehdi, for--according to the invite--"a conversation about new directions and future opportunities of search and a demonstration of some new search innovation by Bing."

Liveblogging to begin at 11:30 am. (Note to Microsoft minions: Donuts, not cream puffs.)]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/bling_bling-240x300.jpg" alt="" title="bling_bling" width="240" height="300" class="alignright size-medium wp-image-35449" /></p>
<p>Microsoft is holding <a href="http://kara.allthingsd.com/20091202/bing-keeps-up-the-new-features-rollouts-boomtown-will-liveblog-a-microsoft-showcase-at-10-am">yet another feature update event</a> for its Bing search service later today at its Silicon Valley HQ.</p>
<p>Microsoft (MSFT) Online Services Division President Qi Lu will be there, as well as SVP Yusuf Mehdi, for&#8211;according to the invite&#8211;&#8221;a conversation about new directions and future opportunities of search and a demonstration of some new search innovation by Bing.&#8221;</p>
<p>Those two are the big guns at Bing, so this won&#8217;t be a minor update.</p>
<p>As has been widely reported, a lot will be about its continuing integration with Facebook data, which <a href="http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing">BoomTown scooped out</a> last year.</p>
<p>Big giant and sustained yawn, since it is a year gone and everyone is doing this in some fashion, including Google (GOOG) and Yahoo (YHOO).</p>
<p>Unless, of course, it is executed in some distinct and unusual manner.</p>
<p>Maybe a search of Facebook CEO and co-founder Mark Zuckerberg&#8217;s data, every time yours is displayed without explicit permission?</p>
<p>We can dream!</p>
<p>I am hoping, as before, there is some kind of mapping update, since Bing often shows some cool new stuff at these regular events.</p>
<p>And I&#8217;ll be asking about how the Yahoo search and online advertising partnership is going, natch.</p>
<p>Liveblogging and possible video attack to begin at 11:30 am PT. (Note to Microsoft minions: Donuts, <em>not</em> cream puffs.)</p>
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		<title>Manymoon and 50 Others Join Launch of Google Apps Marketplace&#8211;Here&#039;s a Video Interview With the Founders</title>
		<link>http://allthingsd.com/20100309/manymoon-and-50-others-join-new-google-apps-marketplace-heres-a-video-interview-with-the-founders/</link>
		<comments>http://allthingsd.com/20100309/manymoon-and-50-others-join-new-google-apps-marketplace-heres-a-video-interview-with-the-founders/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 02:24:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=25297</guid>
		<description><![CDATA[Along with 50 initial partners, Manymoon, the social productivity start-up that makes one of the more popular tools on Google's apps platform, has joined the Google Apps Marketplace store rollout at the search giant's Campfire One developer event tonight.

The San Francisco start-up offers an online app that businesses or consumers can use to organize group projects, conversations, tasks and documents.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/logoOriginalcolor.jpg" alt="" title="logoOriginalcolor" width="241" height="39" class="alignright size-full wp-image-25298" /></p>
<p>Along with 50 initial partners, <a href="http://www.manymoon.com">Manymoon</a>, the social productivity start-up that makes one of the more popular tools on Google&#8217;s apps platform, has joined the Google Apps Marketplace store rollout at the search giant&#8217;s Campfire One developer event tonight.</p>
<p>Manymoon&#8217;s exec spoke at the event, along with Intuit (INTU), Atlassian and Appirio.</p>
<p>(You can <a href="http://www.youtube.com/user/GoogleDevelopers">watch the event here</a>.)</p>
<p>The San Francisco company, funded with only a seed funding round by Harrison Metal, offers an online collaboration app that businesses or consumers can use to organize group projects, conversations, tasks and documents that are often done via email or software.</p>
<p>Manymoon is rather typical of the innovative apps makers the search giant has been courting to populate its marketplace.</p>
<p>Before the Google (GOOG) announcement, BoomTown made this video of an interview with co-founders Amit Kulkarni and Manav Monga about the interesting space:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=3B9DB40A-DDDA-4EE8-829F-83D9FB88742B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={3B9DB40A-DDDA-4EE8-829F-83D9FB88742B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Netflix CEO: iPad, iPhone Streaming Not a Priority</title>
		<link>http://allthingsd.com/20100129/netflix-ceo-ipad-iphone-streaming-not-a-priority/</link>
		<comments>http://allthingsd.com/20100129/netflix-ceo-ipad-iphone-streaming-not-a-priority/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:53:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=33892</guid>
		<description><![CDATA[While unveiling the iPad this past Wednesday, Apple CEO Steve Jobs touted it as "the best device" for watching mobile video. And that may well prove to be the case--but not for mobile video from Netflix, because at this point, the DVD-by-mail pioneer has no plans to bring its subscription-based streaming service to the iPad, or to the iPhone for that matter.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/01/Picture-4-275x205.png" alt="" title="Picture 4" width="150" height="112" class="alignright size-medium wp-image-33643" />While <a href="http://digitaldaily.allthingsd.com/20100127/apple-special-event-live-blog/">unveiling the iPad this past Wednesday</a>, Apple CEO Steve Jobs touted it as &#8220;the best device&#8221; for watching mobile video. And that may well prove to be the case&#8211;but not for mobile video from Netflix, because at this point, the DVD-by-mail pioneer has no plans to bring its subscription-based streaming service to the iPad, or to the iPhone, for that matter. </p>
<p>Interesting, considering that the percentage of Netflix (NFLX) subscribers who streamed more than 15 minutes of video in Q4 2009 was 48 percent, compared with 28 percent for the same period in 2008.</p>
<p>Asked about the possibility of making Netflix’s &#8220;Watch Instantly&#8221; content available on Apple’s (AAPL) mobile devices during the company’s earnings call Wednesday, Netflix CEO Reed Hastings seemed surprisingly indifferent to the idea. </p>
<p>&#8220;We haven’t yet done or submitted an iPhone application,&#8221; <a href="http://seekingalpha.com/article/184915-netflix-inc-q4-2009-earnings-call-transcript?page=-1">Hastings said</a>. &#8220;We are optimistic that post the Google Voice brouhaha it would be approved. There is really no way of knowing in advance what Apple’s stance would be on that. Of course, that application if it works on the iPhone it would work on the iPad.&#8221; </p>
<p>Hastings added, &#8220;It is not a huge priority for us because we are so focused on the larger screen. Until we get our TV ubiquity and our Blu-ray ubiquity and we are getting close on video game ubiquity we would next turn to the small screen. It is just not a primary movie watching [device]. It is something we will get around to but it is not in the near-term.&#8221;</p>
<p>Here are video highlights of <a href="http://digitaldaily.allthingsd.com/20100108/all-things-digital-ces-netflix-ceo-reed-hastings/">Hastings&#8217;s conversation with MediaMemo&#8217;s Peter Kafka</a> at our <a href="http://allthingsd.com/topics/ces/">interview event in Las Vegas</a> earlier this month:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=FD0CC8D7-4C53-48D8-A508-4B942121294F&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={FD0CC8D7-4C53-48D8-A508-4B942121294F}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Loïc Le Meur Speaks About New (and Improved?) Seesmic!</title>
		<link>http://allthingsd.com/20090918/loic-le-meur-speaks-about-new-and-improved-seesmic/</link>
		<comments>http://allthingsd.com/20090918/loic-le-meur-speaks-about-new-and-improved-seesmic/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 11:11:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18568</guid>
		<description><![CDATA[When BoomTown went to visit serial entrepreneur Loïc Le Meur early last year at his San Francisco HQ, he was stoked about the prospects of his "video conversation" community start-up.

Fast-forward to today and the entire business plan of Seesmic has been upended, with the video part pretty much junked. Now Le Meur is focused almost entirely on his social media desktop client, as well as Web and mobile versions, which began as a dashboard for Twitter.

If at first you don't succeed, dump and change again--the motto of Silicon Valley!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/6a00d8345163e169e201157008c0c1970b-800wi.jpg"><img src="http://kara.allthingsd.com/files/2009/09/6a00d8345163e169e201157008c0c1970b-800wi.jpg" alt="6a00d8345163e169e201157008c0c1970b-800wi" title="6a00d8345163e169e201157008c0c1970b-800wi" width="136" height="136" class="alignright size-full wp-image-18569" /></a></p>
<p>When BoomTown<a href="http://kara.allthingsd.com/20080227/kara-visits-seesmic-and-chats-with-loic-le-meur/"> went to visit serial entrepreneur Loïc Le Meur early last year</a> at his San Francisco HQ, he was stoked about the prospects of his &#8220;video conversation&#8221; community start-up called Seesmic.</p>
<p>That was especially due to the influx of $6 million into his bank account by high-profile angel investors like LinkedIn&#8217;s Reid Hoffman, former AOL head Steve Case, SoftTech VC Jeff Clavier, Zynga&#8217;s Mark Pincus, investor Ron Conway, FON founder Martin Varsavsky and others.</p>
<p>Fast-forward to today and the entire business plan of Seesmic has been upended, with the video part pretty much junked.</p>
<p>Now, Le Meur is focused almost entirely on his social media desktop client, as well as Web and mobile versions, which began as a dashboard for Twitter called twhirl.</p>
<p>If at first you don&#8217;t succeed, dump and change again&#8211;the motto of Silicon Valley!</p>
<p>Seesmic has added a lot more Web services to the client to make it stickier, such as announcing yesterday that it would <a href="http://blog.seesmic.com/2009/09/seesmic-desktop-version-06-updates.html">allow users to access and manage Facebook Pages</a>.</p>
<p>The idea behind Seesmic, as well as competitors such as TweetDeck, is to allow users to manage their various social media tools much like their email accounts.</p>
<p>And while the service&#8217;s desktop client software has been a focus, Le Meur is also pushing its Web and mobile versions, all in the hopes that the newest innovation is the right one.</p>
<p>Here&#8217;s a tour I did of Seesmic&#8217;s new HQ and a video interview I did with Le Meur about all the changes:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=ECA3A64E-1C65-40EC-B8A6-77FF14A0FC85&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={ECA3A64E-1C65-40EC-B8A6-77FF14A0FC85}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Does Real-Time Search Make Twitter a Google Killer? Its Fanbots Think So (BoomTown Not Quite Yet).</title>
		<link>http://allthingsd.com/20090209/does-real-time-search-make-twitter-a-google-killer-its-fanbots-think-so-boomtown-not-quite-yet/</link>
		<comments>http://allthingsd.com/20090209/does-real-time-search-make-twitter-a-google-killer-its-fanbots-think-so-boomtown-not-quite-yet/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:38:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9490</guid>
		<description><![CDATA[According the latest meme to sweep the digerati over the last several days, here are the words that should make the brainiac satraps over at Google very, very nervous: "See what's happening--right now."

That's the motto right below the box on Twitter's search engine--which is essentially a light-blue-colored design rip-off of Google's "I'm Feeling Lucky" mantra.

Posits the new theory: It's Google that should perhaps not be feeling so lucky when it comes to Twitter search because it is becoming the place for what is now being called "real-time" search.

But the verdict on whether Twitter can kill the search star is still way, way out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/killer.jpg"><img src="http://kara.allthingsd.com/files/2009/02/killer-277x300.jpg" alt="" title="killer" width="250" height="275" class="alignright size-medium wp-image-9534" /></a></p>
<p>According the latest meme to sweep the digerati over the last several days, here are the words that should make the brainiac satraps over at Google very, very nervous: &#8220;See what&#8217;s happening&#8211;<em>right now</em>.&#8221;</p>
<p>That&#8217;s the motto right below the box on <a href="http://search.twitter.com/">Twitter&#8217;s search engine</a>&#8211;a page that looks awfully familiar to anyone who uses the Internet, since it is essentially a light-blue-colored rip-off of Google&#8217;s &#8220;I&#8217;m Feeling Lucky&#8221; mantra.</p>
<p>But, posits the new theory, it&#8217;s Google (GOOG) that should perhaps not be feeling so lucky when it comes to Twitter search because it is becoming <em>the</em> place for what is now being called &#8220;real-time&#8221; search.</p>
<p>Yesterday there was a <a href="http://www.alleyinsider.com/2009/2/google-next-victim-of-creative-destruction-goog">Silicon Alley Insider piece alarmingly titled &#8220;Google Next Victim Of Creative Destruction?&#8221;</a> by former AOLer John Borthwick&#8211;who should know a thing or two about the topic, given that he was a top exec at the once-vaunted online service as it imploded.</p>
<p>In it, relating a presentation to AOL execs in their heyday by the well-known management author, Clay Christensen, here&#8217;s Borthwick&#8217;s money quote:</p>
<blockquote><p>[Christensen] said time and time again disruptive business confuse adjacent innovation for disruptive innovation. They think they are still disrupting when they are just innovating on the same theme that they began with. As a consequence they miss the grass roots challenger&#8211;the real disruptor to their business. The company who is disrupting their business doesn&#8217;t look relevant to the billion dollar franchise, it&#8217;s often scrappy and unpolished, it looks like a sideline business, and often its business model is TBD. With the AOL story now unraveled&#8211;I now see search as fragmenting and Twitter search doing to Google what broadband did to AOL.&#8221;</p></blockquote>
<p>Having written an entire book about the disaster that became AOL, I would have to disagree a lot with Borthwick that the innovation of broadband killed the company.</p>
<p>For example, I would have started with AOL&#8217;s ponzi-scheme of an advertising business model, gross mismanagement, greed, backstabbing between Time Warner (TWX) and AOL after the merger and a complete noninterest in innovation in AOL&#8217;s later years as the key reasons for its demise, before I even <em>got</em> to broadband.</p>
<p>That aside, Borthwick does go on to make an interesting argument I have been hearing a lot of late among the digerati: that Twitter&#8217;s search results&#8211;and not its often-inane tweets&#8211;are its real treasure.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/twittersearch.jpg"><img src="http://kara.allthingsd.com/files/2009/02/twittersearch-300x135.jpg" alt="" title="twittersearch" width="300" height="135" class="aligncenter size-medium wp-image-9491" /></a></p>
<p>An investor in a start-up called Summize that was acquired by Twitter and is now its search engine, Borthwick correctly focuses on some interesting splintering off of two key search areas, video and real-time search.</p>
<p>Google already owns plain-vanilla search in a game-over way, with a disturbing share that just keeps getting bigger and bigger.</p>
<p>And, given Google&#8217;s ownership of YouTube and the fact that the online video service massively dominates the online video market, the search giant effectively owns video search. (One might note that it has been, heretofore <em>ineffectively</em>, hard at work trying to monetize it.)</p>
<p>But it is Twitter, as it quickly increases its user base from one million to three million to six million&#8211;and,  doubtlessly, millions more now&#8211;that is the king of real-time search, which is to say, search that is done as news events unfold (the plane in the Hudson River, an earthquake, the Super Bowl, <em>whatever</em>) or other ongoing topics of the day.</p>
<p>Thus, while Google essentially controls the pages of about everything on the Internet, Twitter owns the social conversation online.</p>
<p>Writes Borthwick:</p>
<blockquote><p>Imagine you are in line waiting for coffee and you hear people chattering about a plane landing on the Hudson. You go back to your desk and search Google for plane on the Hudson&#8211;today&#8211;weeks after the event, Google is replete with results&#8211;but the DAY of the incident there was nothing on the topic to be found on Google. Yet at http://search.twitter.com the conversations are right there in front of you. The same holds for any topical issues&#8211;lipstick on pig?&#8211;for real time questions, real time branding analysis, tracking a new product launch&#8211;on pretty much any subject if you want to know whats happening now, search.twitter.com will come up with a superior result set.&#8221;</p></blockquote>
<p>Unfortunately, after that, except just stating that Google will inevitably fall over and die, because of the Twitter effect, Borthwick provides absolutely no explanation of what possible business model could make real-time search that kind of killer.</p>
<p>Will it be a text-based online advertising model like Google&#8217;s AdSense? Or are people who Twitter and search Twitter not as open to such ads when they are conversing?</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/sick.jpg"><img src="http://kara.allthingsd.com/files/2009/02/sick-300x225.jpg" alt="" title="sick" width="300" height="225" class="alignleft size-medium wp-image-9535" /></a></p>
<p>Or could Twitter sell the analytics from these social searches to big brands, so they can do a deep dive into consumer behavior? Or is the bulk of that chatter&#8211;like, say, &#8220;Cheetos are yummy, but messy&#8221;&#8211;completely useless to them?</p>
<p>Does Twitter winning in real-time search mean no one wants regular Web search anymore? Or can both co-exist and be lucrative?</p>
<p>&#8220;Who knows?&#8221; is probably a better answer to all of this at this point, given how nascent and small the Twitter audience&#8211;save for in the noisy echo chamber of Silicon Valley and the media, where it looms large&#8211;still is.</p>
<p>That&#8217;s not to say I don&#8217;t use Twitter search more and more or that it&#8217;s probably a whole lot easier to monetize the start-up&#8217;s search than the content of its 140 characters.</p>
<p>Said a Twitter insider who is watching its search business grow a lot and notes that it is much bigger than people realize: &#8220;The search results are distinct to anything out there.&#8221;</p>
<p>That is true, and I would also say it is extremely useful too (even though bigger will inevitably make it less so, as there will be more dreck to slog through).</p>
<p>That&#8217;s why Facebook, <a href="http://kara.allthingsd.com/20081124/when-twitter-met-facebook-the-acquisition-deal-that-fail-whaled/">as first reported here</a>, made that $500 million run at Twitter and also why it opened its APIs on status this week to slow Twitter&#8217;s growth and cut its momentum a bit.</p>
<p>But Facebook also made the move to help itself. After all, many more young people&#8211;for all Twitter&#8217;s buzz&#8211;use its status update (ask some&#8211;I did), so it is in Facebook&#8217;s interest to keep it that way.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/wanted_for_murder.jpg"><img src="http://kara.allthingsd.com/files/2009/02/wanted_for_murder-210x300.jpg" alt="" title="wanted_for_murder" width="210" height="300" class="alignright size-medium wp-image-9536" /></a></p>
<p>Of course, Google could also try to kill Twitter, by starting its own real-time search service, although that is the kind of innovative and viral thing that big companies usually cannot pull off as easily or deftly.</p>
<p>And it would come as no surprise if Google made an even larger bid for Twitter, given its interest in owning all search.</p>
<p>Or not, if Twitter can&#8217;t find a way to make real and sustained money from any of its many interesting parts, like search.</p>
<p>I, for one, hope it does, since it&#8217;d be nice to see someone tweet, um, tweak, the mighty Google for once, even if it does not have murder in mind.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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