51 posts and columns on cookies
Facebook Brings Ad Tracking to Your Phone
And starts competing with its ad tech partners, too.Rocket Fuel’s IPO May Boost Ad Tech
A bad summer for ad tech stocks could be improving this fall.Twitter Unveils Its Ad Retargeting Effort
Another social network looks to retargeting to boost revenue.Yieldbot Raises $5 Million More to Marry Search Buyers With Display Ads
Display ads are having a hard time. Search ads make a lot of money. So Jonathan Mendez’s pitch makes plenty of sense…Voices
How and Why We Track: Confessions of an Ad “Tracking” Company
By most estimates, the first online ad appeared roughly 20 years ago. As a technology, cookies have been used for almost as long.News Byte