Facebook Brings Ad Tracking to Your Phone

And starts competing with its ad tech partners, too.
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Rocket Fuel’s IPO May Boost Ad Tech

A bad summer for ad tech stocks could be improving this fall.
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Twitter Unveils Its Ad Retargeting Effort

Another social network looks to retargeting to boost revenue.
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Yieldbot Raises $5 Million More to Marry Search Buyers With Display Ads

Display ads are having a hard time. Search ads make a lot of money. So Jonathan Mendez’s pitch makes plenty of sense…
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Voices

How and Why We Track: Confessions of an Ad “Tracking” Company

By most estimates, the first online ad appeared roughly 20 years ago. As a technology, cookies have been used for almost as long.
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News Byte

Mozilla to Block Third-Party Cookies in Firefox

The Mozilla Foundation, makers of the popular Firefox Web browser, will begin to block third-party advertising cookies by default, a move sure to upset online advertisers who rely on behavioral audience tracking to better serve online ads. The move is in line with that of Apple’s Safari, which has blocked third-party cookies for a long time, yet diverges from Google’s Chrome browser, which allows cookies of all types.

Enliken Wants to Help You Sell Your Browsing Data to Your Favorite Content Provider

Privacy nuts, we’ll see you in the comments section.
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In Fight Over Largest Fine Ever, FTC Commissioners Disagreed Over Whether Google Should Admit Fault

As expected, Google will pay $22.5 million to settle with the FTC over violating its October 2011 privacy settlement.
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Public Shaming as Regulation: Google’s Safari Bypass and the FTC

How Google’s Safari bypass incident could show the future of tech regulation.
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FTC Chairman Jon Leibowitz on Privacy, Do Not Track, Facebook and Google (Video)

Privacy policies should be like the nutrition guide on cereal boxes, says FTC chairman Jon Leibowitz.
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