Peter Kafka in Media on January 25 at 4:00 am PT
An ad tech linkup that makes sense.
Tom Loftus, Reporter, The Wall Street Journal in News on January 17 at 2:33 pm PT
Google today rolled out a new effort designed to educate consumers on technology terms like “cookies” and “IP addresses” and explain a few things about privacy online.
Liz Gannes in Social on December 21, 2011 at 9:36 am PT
The Irish Data Protection Commission today concluded that Facebook has “a positive approach and commitment” to protecting the privacy of its international users.
Julia Angwin, Reporter, The Wall Street Journal in News on August 18, 2011 at 12:01 am PT
Major websites such as MSN.com and Hulu.com have been tracking people’s online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.
Liz Gannes in Media on May 24, 2011 at 2:28 pm PT
New European Union privacy regulations that require Web sites to get consent from EU users before tracking them around the rest of the Web will go into effect Wednesday. The directive is aimed at cookies used for targeted advertising, and applies to companies operated in any country.
Arik Hesseldahl in Enterprise on January 24, 2011 at 3:04 pm PT
Like Mozilla, Google has heeded the call of U.S. regulators to give Web users an easy way to stop companies from tracking their online activities for targeting advertising.
Peter Kafka in Media on January 7, 2011 at 3:28 pm PT
Microsoft’s Internet Explorer browser is still the world’s most popular, but its dominance is being steadily eroded by competition from Mozilla, Google and Apple. Can a new, aggressive approach to privacy change that?
Jennifer Valentino-DeVries, Reporter, The Wall Street Journal in News on December 1, 2010 at 12:23 pm PT
Techniques like “evercookies” and “device fingerprinting” are new and controversial in the online ad industry, but they’re widely used by firms that seek to catch cyber criminals.
Criminals, who have a powerful incentive to remain anonymous, learned long ago to thwart cookies–small text files associated with their Web browser. So anti-fraud companies began searching for more persistent identifiers.
Julia Angwin, Reporter, The Wall Street Journal in News on December 1, 2010 at 12:00 am PT
Akamai Technologies Inc., the large Web infrastructure provider, is promoting a new tracking technique it calls “pixel-free” technology.
Pixels are bits of software that tracking companies install on Web pages to monitor user behavior. These pixels, also known as “beacons” and “tags,” can install cookies–or small tracking files–on a user’s machine, or they can simply send information about a user ’s behavior to a tracking company.
