AllThingsD » cookies

Twitter Tailors Your "Who to Follow List," but Only if You Want It

Mike Isaac — Thu, 17 May 2012 23:18:38 +0000

Twitter began rolling out tailored suggestions for users to follow on Thursday, aiming to give Twitter newcomers better direction in learning how to navigate the somewhat abstruse microblogging platform. The suggestions stem from a tracking cookie Twitter sends to new users, allowing the company to see sites visited within the past 10 days. Twitter then uses that information to recommend who to follow. Users can also opt out of this service.

Google in New Privacy Probes

Julia Angwin — Fri, 16 Mar 2012 10:30:32 +0000

Regulators in the U.S. and European Union are investigating Google Inc. for bypassing the privacy settings of millions of users of Apple Inc.’s Safari Web browser, according to people familiar with the investigations. Google stopped the practice last month after being contacted by The Wall Street Journal.

The investigations — which span U.S. federal and state agencies, as well as a pan-European effort led by France — could embroil Google in years of legal battles and result in hefty fines for privacy violations. The Journal in February reported that Google was using special computer code to install tiny tracking files, or “cookies,” on some people’s computers, iPhones and iPads, even if the devices were set to block this kind of tracking.

Read the rest of this post on the original site »

Former Dow Jones Digital Boss Gordon McLeod Lands at Krux

Peter Kafka — Tue, 28 Feb 2012 14:15:49 +0000

Gordon McLeod, the former head of Dow Jones’s digital publications, has a new job at an ad tech start-up. He’s now president at Krux, a two-year-old “data management platform” that helps publishers control “cookie” data that tracks Web surfers’ movements. Last fall, Krux raised $11 million in a round led by Accel and IDG. McLeod left News Corp.’s Dow Jones, where he oversaw business operations for multiple sites, including this one, in 2010.

Social Ad Guys 33Across Buy Copy/Paste Guys Tynt

Peter Kafka — Wed, 25 Jan 2012 12:00:35 +0000

33Across, an ad tech start-up that specializes in social data, has picked up Tynt, the start-up that publishers use to track their content when readers copy and paste their stuff.

It’s an all-stock transaction, and the companies won’t disclose how they are valuing the deal. But the numbers should get out sooner or later, as 33Across plans on raising more money soon, pitching itself as “the largest social and interest graph in the world.”

You have to do some weird mental gymnastics to make that claim work, so ignore it. The combination of the two companies is sort of interesting, though.

Here’s the logic: 33Across makes money by tracking Web users’ social connections, and using the data to serve them targeted ads. Straightforward enough.

Tynt has its own very big data set, which it accumulates by letting publishers use its services for free, while it collects its own information. So, say, the New Yorker can see that you shared a portion of that Mitt Romney/Bain Capital story with your cousin, and Tynt can also keep tabs on where the story migrated around the Web. (Tynt, like lots of ad services, has a small but vocal group of detractors — in this case led by prominent Apple blogger John Gruber, who finds the service “annoying.”)

Put the two together, in theory, and you have an ad tech company that knows a lot about how people interact on the Web, and what sort of stuff they like to read/share (all that stuff is theoretically anonymized, etc.).

The next step, says 33Across CEO Eric Wheeler, will be to approach some of the 500,000 publishers that use Tynt’s service, and offer to sell their ads via a private exchange. That’s the newly popular concept that’s supposed to let publishers sell off some of their unsold inventory without moving it to lowest-common-denominator ad networks.

(Image courtesy of Shutterstock/Angela Waye)

Google Spends for New Consumer Education Campaign

Tom Loftus — Tue, 17 Jan 2012 22:33:22 +0000

Google today rolled out a new effort designed to educate consumers on technology terms like “cookies” and “IP addresses” and explain a few things about privacy online.

Google calls its effort “Good to Know,” and it’s a continuation of a campaign that began in Europe in the fall. Beyond the obligatory website, which features how-to videos, the campaign incorporates online and print advertisements in newspapers and magazines nationwide as well as advertisements for straphangers in New York and Washington D.C. subway stations. Google says Good to Know is its largest consumer education campaign. A Google spokesman said the company is spending “tens of millions of dollars.”

Read the rest of this post on the original site »

Ireland Gives Facebook's International Privacy and Data Protection a Passing Grade

Liz Gannes — Wed, 21 Dec 2011 17:36:36 +0000

The Irish Data Protection Commission today concluded that Facebook has “a positive approach and commitment” to protecting the privacy of its international users, though it did get Facebook to agree to provide further notifications and improve its policies in a few areas.

You might be surprised that what Ireland has to say about regulating Facebook privacy is terribly important — but it actually is. Because Facebook’s international headquarters are in Dublin, this local commission oversees Facebook’s compliance in all regions other than the U.S. and Canada.

Facebook agreed to make changes in time for a follow-up Irish Data Protection Commission audit in July 2012. As presented in a Facebook Europe blog post, they include:

Creating additional notifications explaining photo tagging using facial recognition (which has been a particularly contentious feature in Europe)
Reducing data retention and logging for people who are not logged into Facebook (so-called “logged-out cookies” and alleged “shadow profiles” of non-members have been another reason for recent outcry)
Telling users more about how to control when their information is given to Facebook platform applications

As compared to Facebook’s recent settlement with the American Federal Trade Commission, the Irish audit seems to be about more up-to-date privacy issues (much of the FTC stuff dated back to 2009). The FTC settlement is also a longer-term arrangement, with Facebook agreeing to 20 years of privacy audits. And Mark Zuckerberg didn’t give Ireland a formal apology, admitting to making “a bunch of mistakes.”

(Image copyright Peter Gerken and licensed for reuse under Creative Commons license)

Please see the disclosure about Facebook in my ethics statement.

FTC's Proposed Changes to Web Privacy Rules Give Parents More Control

Emily Steel — Fri, 16 Sep 2011 13:00:54 +0000

The Federal Trade Commission wants to give parents more control over what information websites can collect about their children.

The FTC is proposing changes to the Children’s Online Privacy Protection Act that include requiring parental consent for websites to collect a broader range of information about children under age 13, including location. They also would require parental permission for a website to use tracking software, known as cookies, to build a profile about a child and monitor children’s online activities for purposes such as targeting ads.

The move marks a major action by federal regulators to bolster privacy protections for Internet users.

Read the rest of this post on the original site »

Latest in Web Tracking: Stealthy "Supercookies"

Julia Angwin — Thu, 18 Aug 2011 07:01:58 +0000

Major Web sites such as MSN.com and Hulu.com have been tracking people’s online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.

The new techniques, which are legal, reach beyond the traditional “cookie,” a small file that Web sites routinely install on users’ computers to help track their activities online. Hulu and MSN were installing files known as “supercookies,” which are capable of re-creating users’ profiles after people deleted regular cookies, according to researchers at Stanford University and University of California at Berkeley.

Read the rest of this post on the original site »

Eat Your Cookies: EU Privacy Directive Takes Effect Wednesday

Liz Gannes — Tue, 24 May 2011 21:28:50 +0000

New European Union privacy regulations that require Web sites to get consent from EU users before tracking them around the rest of the Web will go into effect Wednesday. The directive is aimed at cookies used for targeted advertising, and applies to companies operated in any country.

However, many EU countries have yet to create laws based on the directive, which was originally legislated in 2009, and it’s not clear how aggressively various governments will enforce opt-in cookies.

“Confusion and uncertainty” is how Dennis Dayman, chief privacy and security for Eloqua–a marketing automation provider that’s supplying tools to help Web sites offer data capture choices–described the situation. He noted that what makes things even harder is that requirements will vary from country to country.

“Do-Not-Track” laws, which would require options for consumers to opt out of online data collection, are also being discussed in the United States. Sen. Jay Rockefeller (D., W.Va.) this month proposed the Do-Not-Track Online Act of 2011, which would be enforced by the Federal Trade Commission if it passes.

California State Sen. Alan Lowenthal proposed a similar law in California earlier this year. Google, Facebook, AOL, Yahoo and various advertising and retail companies have submitted formal opposition to the California bill, arguing that all four major browsers already offer users options to filter their own Web use.

Image via Flickr user melissacorey.

Google Joins Mozilla With Opt-Out Plug-In for Chrome

Arik Hesseldahl — Mon, 24 Jan 2011 23:04:40 +0000

Not to be outdone by its rivals at Mozilla, Google released an add-on for its Chrome Web browser that allows users to opt out from ad-tracking cookies.

The move is a response to a call by the Federal Trade Commission for a “do not track” mechanism to let users decide not to allow advertising cookies to track their online movements for the purposes of personalizing the ads they see on the Web.

The Keep My Opt-Outs add-on installs easily enough in Chrome, though a few people who have installed it are complaining of problems with the Chrome browser in comments on the add-on’s Web site.

Given Chrome’s relatively small share of the browser market, on its face this is a marginal move. Google however says there will be more to come. It wants to make its add-on available for other browsers and will share the code with the rest of the world on an open-source basis.

Microsoft's Browser Boss Dean Hachamovitch Touts Privacy Features at D@CES

Peter Kafka — Fri, 07 Jan 2011 22:28:59 +0000

Microsoft’s Internet Explorer browser is still the world’s most popular, but its dominance is being steadily eroded by competition from Mozilla, Google and Apple. Can a new, aggressive approach to privacy change that? Can Microsoft really protect users from tracking across the Web–and do users really care?

Dean Hachamovitch, who oversees IE for Microsoft as a corporate VP, gives Walt Mossberg an update on the browser wars.

Greetings! We’ll be starting shortly. If you were in the room right now with our select crowd, you would have just heard some Aerosmith. And now, one of my favorite Van Morrison songs : “Jackie Wilson Said.” Also, we’re not using the classic red D interview chairs for this one. Going with a kind of teal blue. Now you know!

[ See post to watch video ]

Some Isley Brothers now.

Some Elvis Costello. Don’t know this one, though.

And…here’s Walt Mossberg and Kara Swisher.

Kara is wearing something that might have been bedazzled. Walt’s wearing Waltwear.

An update on the state of the ATD empire, which is getting much bigger.

Walt brings on Dean Hachamovitch.

Dean, by the way, is wearing a black long-sleeve shirt that says “private” in big white letters. Hope someone asks him about it.

Ah, and Dean has a “private” shirt for Walt, too. We’ll get to privacy in a bit, it seems.

DEAN: Working on IE 9, in beta, downloaded over 20 million times. Most important is its performance. It’s amazingly fast. Also, it blurs the boundary between Web sites and apps. And also, some talk about privacy.

WALT: Okay, that was a nice ad. But please talk about reports that you’ve been eclipsed in Europe by Firefox.

DEAN: Yes, we used to have 90 percent market share back in the ’90s. But now we look at how many people choose to use our most recent versions. “We are delighted that IE 6 market share is going down. We are delighted that IE 7 market share is going down.”

DEAN: And bear in mind how much the Internet is growing. “There are a lot of different factors. It’s a very complex situation.”

WALT: Okay, on to privacy. Safari used to have some kind of privacy feature, but that’s old. Then in IE 8, you introduced a new feature, not by default, which tried to extend that protection to other sites on the Web you traveled to.

DEAN: You were describing “over the shoulder privacy.” But we’re also concerned about tracking. There are two kinds of tracking: “Expected tracking” and “creepy stalking.”

Pandora and Amazon are expected tracking. You want them to know what you’re doing. But the important thing is that you have visibility and control, and you get benefits.

For instance, when I go to Amazon, they know that I bought Spice Girls and Fergie, and they tell me other stuff I should get.

WALT: Some of that tracking isn’t sophisticated enough.

DEAN: Anyway, creepy stalking is bad. Because consumers aren’t aware of what’s going on, and they don’t have control of it.

WALT: We don’t allow slides at our conferences usually, but we’re going to make an exception. Please show us some slides!

Dean is showing people a monitor that shows you what cookies were attached to a certain NPR page, which includes tracking info that comes from Facebook integration.

Now a Fox News page with similar info.

A reminder that cookies, by the way, aren’t the only tracking info involved here. Also pixels, etc.

But even once you root around and look at the pixels and tracking info, you might not really understand what you’re looking at or who is behind them.

WALT: Microsoft is a big Internet advertiser and publisher. Don’t you do some of this stuff?

DEAN: Yes, and in addition to us and Google, etc, there is an amazing ecosystem of information brokers. There’s a huge industry around this.

WALT: So what’s coming?

DEAN: With the new rev of IE 9, first quarter of 2011, you’ll be able to “go to a Web page, click on a button and you’ll be protected from tracking.” Any Web page can do this.

It will block content on that page. It will be an open publishing platform.

WALT: Why would a publisher want to do this? They have a legitmate need to want to know things about you, to serve you better ads, right?

DEAN: We have a lot of interest from a lot of different organizations that want to make lists. Publishers, government agencies, consumer advocacy, etc.

WALT: So, I have to download a list from someone I trust to make this work. Will you maintain this list?

DEAN: No. People will find these lists the same way that they find other things on the Web they like. From Facebook, or friends, or wherever.

We think it’s important to have people exercise judgment in making these lists. The most important thing is that you go off to the Web and find one you have confidence in.

WALT: But why do I have to hope that I go to sites that have these buttons?

WALT and DEAN are trying to explain how the list and button combination will work. Frankly, I’m confused. We’ll have to circle back to this.

WALT: A cynical journalist might suggest that you’re embracing privacy and wearing a shirt because Firefox et al are eating your lunch.

DEAN: Paying Windows customers want a great experience that includes privacy, including through their browser. But another way to view people who use browsers is that they’re objects to be boxed and sold. We don’t believe that. We believe Windows customers should have a great experience with their browser.

WALT: As opposed to?

DEAN: Well, Chrome, for instance, is funded by advertising.

WALT: So is The Wall Street Journal.

DEAN: I think advertising is great. But be careful about connecting advertising with tracking. We have advertising customers, and we want them to be delighted. And we have Windows customers, and we want them to be delighted. We have a unique position on this that gives us an opporunity to lead.

WALT: All the other browsers have a privacy mode.

DEAN: But that’s for “over the shoulder” privacy, not tracking.

WALT: Some of this tracking stuff is very hard to block. Can you really protect a user from all of it?

DEAN: Good question. Flash, for instance, enables tracking “Flash cookies” and they’re inherent in Flash. Only way to turn them off is to turn Flash off.

WALT: So this won’t block Flash cookies?

DEAN: It will if you tell it to.

WALT: But that’s pretty extreme.

DEAN: Yes. We’re touching on the ambiguity to the consumer about what actually is important and worthwhile tracking, and what isn’t.

We want to help consumers make progress being in control, but it’s a work in progress. It’s happening in Berkeley and in Brussels.

WALT: Let’s switch gears. Some people, not mainstream people, are debating whether the future of entertainment and progress and productivity will be on the browser and in the cloud. Google is pushing that via Chrome OS, and they also have Android apps that store local cloud on the device. Where do you come down on that?

DEAN: It’s a great case of “and”–you’ll have local apps and cloud versions. Like with Office mail, etc. We’re doing work on speed and safety so you can feel more comfortable in the cloud. “I think it’s the best of both worlds.”

WALT: So not a religious issue? Just practicality?

DEAN: Yes.

Questions and Answers

Q: What do you think of what the FTC says about privacy?

DEAN: The paper they put out in December is a good framework. And they’ve responded positively to what we’ve put out. They’re in favor of self-regulation, and we’re eager to work with them. I’ve had conversations with them, and what they say makes sense.

WALT: You’ve been talking to competitors about working together on this?

DEAN: We’ve been talking across the industry.

Q: Who is supposed to make banking, etc., more secure? This isn’t just about someone saying something on Facebook, but opening up the wrong window and having your bank account drained.

DEAN: We take it very seriously. “Security is an industry issue. I have to say it that way, because anything that we can talk about here has multiple parties involved.” if your Facebook is hacked, was it using your banking password?

Q: I’m talking about a national security issue.

DEAN: There’s a lot of working going on within the industry, working with law enformecement, to make things more secure.

WALT: But since you have the biggest market share, there’s a lot of responsibility on you. What do you do about that?

DEAN: Well, one thing we do is put out updates every eight weeks, because things change.

But really, “the best thing you can do to remain secure is to keep all your bits updated….That would make such a difference.”

Q: Firefox has plug-ins like AdBlock, that let you block ads. They seem to be effective at blocking things like beacons, too. Are they effective and can you do something analogous?

DEAN: Add-ins require installation, etc. You need a list, too. But we’re building that functionality into IE, so you don’t need to download anything else. We’re also working with people who make lists for AdBlock Plus, and they’re eager to work with IE 9 as well.

WALT: But AdBlock blocks ads, too. You’re not going to do that, right?

DEAN: It comes down to the list. If a list author lists sites that involve ads, then they’ll go away, too.

WALT: So you could surf the Web without seeing ads?

DEAN: It depends on the list.

WALT: I do think ads are good, by the way. [Me too!]

DEAN: Right. “Ads are great!”

But this is one of the reasons the ad industry wants to create lists for this. So they can distinguish tracking from nontracking.

Q: You’ve been talking about desktop browsers. Will these features come to mobile as well?

DEAN: “We’ll be talking about our mobile browser very soon, and I’ll just smile, and you can infer from that.”

Q: How much more value does tracking really add to advertising?

DEAN: Hard for me to answer that. Maybe the next time you have one of these things, you could have someone from the ad industry.

WALT: Good idea.

And we’re done.

"Evercookies" and "Fingerprinting": Are Anti-Fraud Tools Good for Ads?

Jennifer Valentino-DeVries — Wed, 01 Dec 2010 20:23:34 +0000

Techniques like “evercookies” and “device fingerprinting” are new and controversial in the online ad industry, but they’re widely used by firms that seek to catch cyber criminals.

Criminals, who have a powerful incentive to remain anonymous, learned long ago to thwart cookies–small text files associated with their Web browser. So anti-fraud companies began searching for more persistent identifiers.

Some firms hide other small files in several places on a person’s machine. The technology is known as a “supercookie” or “evercookie,” a term popularized by programmer Samy Kamkar this fall when he created a program that stores more than 10 such identifiers.

One anti-fraud company, California-based ThreatMetrix Inc., touts its “evercookie” approach in detecting criminals. The company does not disclose every place that it stores identifiers but says it uses browser cookies, files associated with Adobe Systems Inc.’s Flash player and local storage in HTML5, the newest version of the language used to code Web pages, said ThreatMetrix CEO Reed Taussig.

Read the rest of this post on the original site

A New Type of Tracking: Akamai's "Pixel-Free" Technology

Julia Angwin — Wed, 01 Dec 2010 08:00:24 +0000

Akamai Technologies Inc., the large Web infrastructure provider, is promoting a new tracking technique it calls “pixel-free” technology.

Pixels are bits of software that tracking companies install on Web pages to monitor user behavior. These pixels, also known as “beacons” and “tags,” can install cookies–or small tracking files–on a user’s machine, or they can simply send information about a user’s behavior to a tracking company.

However, tracking has become so pervasive that some Web publishers are increasingly worried that the pixels on their pages are slowing down the performance of their site. Several companies have cropped up to help companies manage all the pixels on their pages.

Akamai’s solution to the pixel problem is unique. Akamai’s core business is to store copies of popular websites and applications on its computer servers around the world and speed delivery of this information.

Read the rest of this post on the original site

Shunned Profiling Technology on the Verge of Comeback

Steve Stecklow and Paul Sonne — Wed, 24 Nov 2010 08:00:49 +0000

One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and Britain appeared to kill it.

The technology, known as “deep packet inspection,” is capable of reading and analyzing the “packets” of data traveling across the Internet. It can be far more powerful than “cookies” and other techniques commonly used to track people online because it can be used to monitor all online activity, not just Web browsing. Spy agencies use the technology for surveillance.

Now, two U.S. companies, Kindsight Inc. and Phorm Inc., are pitching deep packet inspection services as a way for Internet service providers to claim a share of the lucrative online ad market.

Read the rest of this post on the original site

EU Chews on Web Cookies

Paul Sonne and John W. Miller — Mon, 22 Nov 2010 13:00:27 +0000

Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web.

Seeking to be a leader in protecting online privacy, the European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as cookies are placed on users’ computers. Enactment awaits action by member countries.
Now, Internet companies, advertisers, lawmakers, privacy advocates and EU member nations can’t agree on the law’s meaning. Is it sufficient if users agree to cookies when setting up Web browsers? Is an industry-backed plan acceptable that would let users see—and opt out of—data collected about them? Must placing cookies on a machine depend on the user checking a box each time?

The answers are mired in bickering.
“We’re now in a sort of no man’s land,” says Bridget Treacy, head of the U.K. privacy practice at law firm Hunton & Williams LLP.

Read the rest of this post on the original site

Mark Cuban Invests in Device-Tracking Firm

Julia Angwin — Mon, 18 Oct 2010 16:02:56 +0000

Billionaire investor Mark Cuban is among investors who have poured $5 million into startup BlueCava, which aims to develop unique IDs for computers, mobile phones and other devices.

BlueCava hopes that its device identification system may eventually replace online tracking tools such as cookies. Instead, BlueCava hopes companies will track users based on their device IDs. Consumers will be able to visit BlueCava to see how they are being tracked and to choose not to be tracked.

“We represent a brand new way to disclose to consumers how they can receive targeted advertising,” said BlueCava Chief Executive David Norris. “Some people view us as the next generation of technology that will extend beyond what cookies can do.”

Read the rest of this post on the original site

Web Analysts Push For Privacy Standards

Jennifer Valentino-DeVries — Wed, 29 Sep 2010 17:39:31 +0000

As Web tracking faces growing regulatory and public scrutiny, people who analyze online data for a living are confronting questions about their industry.

The Wall Street Journal’s What They Know series has documented the cutting-edge uses of the tracking technology used to create profiles of consumers’ habits. The 50 most popular U.S. websites installed 64 tracking files on average, the Journal study found.

Many of these are of the type used to develop profiles of users for behaviorally targeted advertising, but there can be other uses for such files.

Many sites use Web-analytics programs, for example, to evaluate the traffic coming to their own pages. Cookies from these programs can come from the site itself, in which case they are known as first-party cookies, or from another service, in which case they’re called third-party cookies. Such services are generally separate from ad networks, but there are no rules governing the sharing of such data.

Read the rest of this post on the original site

"Cookies" Cause Bitter Backlash

Jennifer Valentino-DeVries and Emily Steel — Mon, 20 Sep 2010 15:00:58 +0000

Tools that track users’ whereabouts on the Web are facing increased regulatory and public scrutiny and prompting a flurry of legal challenges.

Since July, at least six suits have been filed in U.S. District Court for the Central District of California against websites and companies that create advertising technology, accusing them of installing online-tracking tools that are so surreptitious that they essentially hack into users’ machines without their knowledge. All of the suits seek class-action status and accuse companies of violating the federal Computer Fraud and Abuse Act and other laws against deceptive practices.

In 2001 and 2003, courts ruled that websites could place small text files called “cookies” on machines. Cookies allow sites to remember users, so they don’t have to log in user information on each visit. But they can also be used to track users across websites, compiling a profile of a user’s browsing interests.

Read the rest of this post on the original site

How to Protect Your Child's Privacy Online

Jennifer Valentino-DeVries — Mon, 20 Sep 2010 07:00:23 +0000

Websites popular among children and teens place more tracking technologies on users’ computers than do the top websites aimed at adults, a Wall Street Journal investigation has found. But parents can take steps to limit their children’s exposure.

Web-browsing activity is tracked by “cookies,” “beacons” and “Flash cookies,” small computer files or software programs installed on a computer when a user visits some Web pages. Some are useful. But others are used by companies to track users from site to site and build profiles of their online activities.

All Internet users, whether adults or children, can limit tracking by adjusting settings on Web browsers and Adobe Systems Inc.’s (ADBE) popular Flash program. These settings can delete cookies and limit what types of cookies may be placed on the computer. For additional protection, parents also can install small programs, called “add-ons,” to a child’s browser. And parents can prevent children from seeing behaviorally targeted ads through tools provided by the ad networks.

Read the rest of this post on the original site

Apple: Here's How to Opt Out of Our Targeted Ads (But Not Our Location Tracking)

Peter Kafka — Tue, 22 Jun 2010 01:30:29 +0000

Apple is rolling out its new iPhone operating system, which means that it is also rolling out its new iAd platform. Which means that Apple now has to make its users the same offer that other big digital ad players offer: You can opt-out of our ad targeting program, if you’re willing to do a little work.

In the case of Apple (AAPL), that means reading the new 45-page privacy policy that comes with the iOS 4 update and finding the section about cookies.

Actually, you don’t have to do that–iLounge already highlighted it for us:

Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns. If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.

So that’s pretty much the same tack that Google (GOOG), Yahoo (YHOO) and other big Web ad players (not Facebook, though) have taken to ad targeting and privacy: If you don’t want to see targeted ads, you don’t have to see targeted ads. But you’re still going to see ads. And figuring out how to opt out of targeting will take a little bit of doing (here are the opt-out pages for Google and Yahoo, which they describe as ad “managers”).

Note that this deals only with Apple’s homegrown ad network, not third-party outfits like Medialets or Millenial Media. Then again, Apple isn’t giving the biggest mobile ad network, Google’s AdMob, access to targeting data at all.

As others have noted, Apple’s same privacy policy doesn’t give iPhone users any choice when it comes to location data on their phones–it is tracking their location and reserves the right to share it with “partners and licensees.”

Whether or not that creeps you out likely depends on your attitude toward services like Facebook, Foursquare and Twitter: If you spend your time broadcasting your status to the world, it’s hard to get riled up about Apple keeping tabs on you, too.

But if you’re a private soul, Apple offers this promise: “This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services.”

Feel better? Okay, how about this–Steve Jobs at D8, promising to protect users’ privacy:

We’ve always had a very different view of privacy than some of our colleagues in the Valley. We take privacy extremely seriously. That’s one of the reasons we have the curated apps store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud.

Privacy means people know what they’re signing up for. In plain English, and repeatedly, that’s what it means. Ask them. Ask them every time. Make them tell you to stop asking if they get tired of your asking them. Let them know precisely what you’re going to do with their data.

That’s a pretty straightforward, simple proposition, much more so than Apple’s confusing legalese. If Apple really wants to appease privacy worriers, the company ought to update its policy with words that sound like the ones Jobs spoke earlier this month.

EU Slams Google, Microsoft and Yahoo Over Data Retention

John Paczkowski — Thu, 27 May 2010 16:28:56 +0000

The privacy practices of the world’s three largest search engines are under fire in Europe again. European Union officials sent letters to Google (PDF), Microsoft (PDF), and Yahoo (PDF) yesterday claiming their data protection policies (PDF) flout EU data retention rules.

Under those rules, search engines must anonymize user data after six months. And while most search engines have reduced their data retention periods, none have truly complied with EU regulations. Google (GOOG) keeps user data for nine months. Microsoft (MSFT) keeps it for six, but holds on to software cookies and whatnot for a year beyond that. And Yahoo (YHOO) eliminates user data after 90 days, but only partially.

“On behalf of the data protection authorities in the EU united in WP29, I call on you to improve the protection of the online privacy of users of your search engine services,” the Article 29 Data Protection Working Party said in its letters.

“Besides limiting the retention period of personal data,” the letters continue, “measures include a reduction of the possibility to identify users in the search logs and the creation of an external audit process to reassure users that you are delivering on your privacy promises, i.e. by involving an independent and external auditing entity.”

Regulators had a particularly stern rebuke for Google, whose privacy practices have come under intense scrutiny this month after the company admitted its Street View cars had been–heh heh–“inadvertently” collecting and storing payload data from unsecured private Wi-Fi networks for three years.

“Considering Google’s dominant position in almost every EU member state, with a market share of up to 95 percent in some national search engine markets, the company has a significant role in European citizens’ daily lives,” the regulators wrote. “The company’s apparent lack of focus in data retention is concerning.”

Cookies, Android Phones and Using a Kindle in Japan

Walter S. Mossberg — Wed, 28 Apr 2010 21:46:38 +0000

Is there ever a reason I would want to accept browser cookies?

Yes. All cookies aren’t the same. Even if you don’t want to accept so-called “tracking cookies” from advertisers, traffic analysis firms or other third parties, you may want to allow cookies that come directly from the Web site you’re visiting. Sometimes called “first-party” cookies, these can allow you to automate logging into the site, set your preferences for the site and permit the site to remember your favorite stocks, teams, cities and the like. Your browser should have a setting that allows you to distinguish between these types of cookies.

Is there an Android phone out there that is able to make phone calls on a Wi-Fi system if needed? I’m looking to switch from my BlackBerry.

Yes, there are multiple Internet phone-calling apps for Google’s Android cellphone operating system. However, you should check to see that whatever phone model you buy can run on your favorite Internet phone app. For instance, Skype’s Web site says its Android app only runs on phones sold by Verizon. Also, some of these calling apps require certain versions of the Android OS.

My daughter is graduating from college and will be living in Japan for a year. She’d like a digital book reader. Will the Kindle allow her to download English books from Japan?

Amazon.com says its Kindle device will work in Japan, including allowing users to purchase books wirelessly there.

You can find Mossberg’s Mailbox, and my other columns, free of charge, online at the All Things Digital Web site, walt.allthingsd.com.

Using the iPad as a Standalone Device

Walter S. Mossberg — Wed, 24 Mar 2010 21:42:40 +0000

Can the iPad can be used totally on its own, or must you sync it with another computer? If I bought an iPad for my grandmother, who has no other computer, would she be able to just download apps and music and rent movies solely via the iTunes Store on the iPad?

Yes, but with a catch. Based on what Apple (AAPL) has said, iPad owners will be able to buy apps, music and books, and buy and rent video, right on the device, without requiring a PC or Mac running iTunes software. You can also synchronize contacts, email and calendar items over the air, from an online source, instead of over a cable from your computer.

However, Apple’s Web site suggests you’ll need to connect to a computer running iTunes in order to back up the iPad, and, if the iPhone is any guide, you will likely need to do the same to upgrade the iPad’s operating system whenever Apple updates it.

I enjoyed your article on the two new Lenovo computers you’ve tested. The ThinkPad Edge sounds like a machine that will suit my needs quite well. You mentioned in the article that the machine you tested was upgraded from the base model. What were the specifications of your test machine?

The $799 model I tested differs from the $579 base model by having a more powerful Intel (INTC) processor; 4 gigabytes of memory instead of 2 gigabytes; a 320-gigabyte hard disk versus 250 gigabytes; a different graphics card and a higher-capacity battery. Full specs are in the left-hand column on this Web page: http://bit.ly/7jNBcw.

In your column of March 18, you gave the advice: “There are easier ways to erase all cookies, by using a function in your Web browser.” How do you do this?

In Internet Explorer 8, select the Safety menu, choose “Delete Browsing History,” uncheck everything but “Cookies,” and click “Delete.” In Firefox 3.6, select the Tools menu, and then “Clear Recent History.” Then click “Details,” uncheck everything but “Cookies,” and pick “Everything” from the time range list.

In Safari 4.0, go to Preferences, then “Security,” then “Show Cookies,” then choose “Remove All.”

You can find Mossberg’s Mailbox, and my other columns, online, free of charge, at the All Things Digital Web site, http://walt.allthingsd.com.

Write to Walter S. Mossberg at walt.mossberg@wsj.com.

Sharing E-Books and a Clean Sweep

Walter S. Mossberg — Wed, 17 Mar 2010 19:54:53 +0000

One of the intrinsic values of a hard-copy book is the ability to physically pass the book to another person once I have completed reading it. Are there e-readers out there that allow you to buy an e-book, install it on one e-reader, and then pass it on another e-reader of the same brand?

Yes, but not with as much freedom as lending a physical book. One of the advantages of the Barnes & Noble (BKS) Nook e-readers is that some, though not all, titles, can be lent to the user of another Nook, or to a friend who merely uses the company’s e-reader software on a computer or a smart phone. Each book can only be lent once, however, and each loan expires after two weeks.

If I totally erase my computer’s hard disk and then do a fresh reinstall of the operating system, will that also delete any and all would-be viruses, cookies, etc.—and restore the computer to its original “virgin” status?

I’m not sure what you mean by a “would-be virus,” but the answer is yes. If you fully erase your hard disk with a utility that overwrites the files and free space with nonsense data, and then reinstall the operating system, the computer should act like it was new. You’d be free of any files you didn’t want.

There are easier ways to erase all cookies, by using a function in your Web browser. And the method you suggest would require you to spend considerable time installing any OS updates that have been issued since your operating-system disk was created, and reinstalling your programs and data files. Should you choose to do this, I’d urge you to back up your key files first.

You can find Mossberg’s Mailbox and my other columns at http://walt.allthingsd.com.

Europe Approves New Cookie Law

Marisa Taylor — Wed, 11 Nov 2009 19:27:14 +0000

The Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies.

Cookies, small programs that can be used to track Web movements, have come under fire as consumer groups, including the Federal Trade Commission, have sought to regulate companies that engage in targeted behavioral advertising.

While the current EU telecom law states that cookies are allowed if Internet users are notified of them and have an opt-out option, in practice, the law has been interpreted more loosely. In the United Kingdom, for example, the information commissioner’s office issued a directive emphasizing that sites should clearly direct users to a page where they can opt out.

Read the rest of this post on the original site