The company has a not-too-shabby 35 million downloads to date of its Wall product, and is the default media gallery for Google’s Android. But now it’s venturing out into the oh-so-hot mobile media-sharing space (see: Instagram, Path, Picplz) with a photo app called LiveShare–for iPhone, Android, Windows Phone 7 and the Web–that’s focused on groups.

Cooliris is also announcing today that it’s raised $9.6 million in Series C funding from investors including Kleiner Perkins Caufield & Byers (which also recently backed Path), Deutsche Telekom’s T-Venture, DAG Ventures and the Westly Group. The five-year-old Palo Alto-based company has now raised a total of $28.6 million and employs 45 people.

Cooliris’s new LiveShare app helps users create photo streams for a particular event or group of people. Everyone who is invited to a stream can share photos, taken on a phone or elsewhere. Cooliris CEO Soujanya Bhumkar said that he thinks this “hyperpersonalized” approach fits with how people think about sharing: With respect to the four aspects of space, time, interests and relationships.

What does that actually mean? While Path pushes users to identify their closest 50 friends for intimate sharing of personal photos and videos, LiveShare gives users the option of sharing with whoever is appropriate for any context.

There are many alternatives to LiveShare, especially for Apple’s iOS platform. Will users want to install yet another app because of its particular set of nifty features and the flexibility of its sharing options? Perhaps not, but people seem to increasingly utilize tools to segment their online identities, so LiveShare could become part of that trend.

There’s also competition from the social Web giant Facebook, which provides a similar way to filter its Web site based on designated friend groups (though it has not disclosed how popular the product is with users). LiveShare, like many social apps, gets its friend network information from users plugging into Facebook.

But Cooliris isn’t starting from scratch with this product. For instance, the company is making use of its existing relationship with Google, so LiveShare will be incorporated into Android’s Gallery. But with nearly $30 million raised, expectations for LiveShare will be very, very high.

“This Saturday the iPad arrives and we believe it’s going to rule the world,” said KPCB partner John Doerr. “I’ve touched it, I’ve carressed it and I hope to sleep with it this Saturday night. It feels gorgeous. It isn’t a big iPhone, but it is a big deal. It’s the future….We’re heading into a brave new world. From our old interfaces to touch. From WYSIWYG–what you see is what you get–to WYTIWIS ‘what you touch is what is.’”

A number of apps built by iFund companies will be available when the iPad launches this Saturday, among them seven games from ngmoco, as well as Doodle Buddy and Star Smash from Pinger, textPlus from GOGII and Shazam from Shazam Entertainment. Not announced today but headed to market soon: iPad apps from Zynga, Shopkick and Cooliris.

KPCB’s Bing Gordon closed the presentation segment of today’s event by reading a poem. Sadly, I missed most of it because of connection issues, but it began with this salute to the iPhone: “Welcome to the world; My new friend and pocket master.”

Tech Trader Daily and TechCrunch, which attended the event in person, have more detailed notes here and here.

Below, a few screenshots from the WebEx presentation, and the official announcement:

Kleiner Perkins Caufield & Byers Doubles iFund to $200 Million

iFund Companies to Deliver More Than a Dozen New iPad Applications by May

MENLO PARK, Calif., March 31, 2010 – Kleiner Perkins Caufield & Byers (KPCB) today announced the doubling of its iFund to $200 million of venture capital for applications for Apple’s revolutionary iPhone OS family of products, including iPhone, iPod touch, and iPad. Established in 2008 as a $100 million investment pool, the original iFund is now fully committed across 14 companies. iFund companies have been supported by an additional $330 million from follow-on investors.

KPCB also announced iFund-supported companies have more than 20 applications in development for the soon-to-be-released iPad, with 11 available at first ship on April 3. KPCB noted the iPhone has created an inflection in mobile content consumption and the iPad will lead the next wave of innovation in mobile computing. The iFund is increasing its investment dollars to back entrepreneurs and build companies that focus on these areas. Particular areas of interest on iPad include entertainment, communication, social networking, commerce, health care, and education.

“Welcome to the brave new post-PC era where a swoosh of fluidity replaces the traditional mouse-bound GUI. A new, truly revolutionary platform is rare, and a prize for entrepreneurs,” said John Doerr, KPCB Partner. “We expect all ventures to have an iPad strategy. We will fund many more ventures for iPad, and the iFund will accelerate their success.”

“Kleiner Perkins has done a terrific job at finding, funding and supporting great iPhone app developers,” said Steve Jobs, Apple’s CEO. “We are thrilled that they are doubling the size of their fund, along with expanding it to now include iPad developers too.”

Matt Murphy, Partner at KPCB and leader of the iFund, reported that KPCB’s iFund ventures have achieved significant success, including:

More than $100 million of 2010 mobile revenue
More than 100 million aggregate mobile downloads
An amazing 18 titles reached the Top 10 on the App Store

“We’re ecstatic to be doubling down on the iFund after two short years,” said Murphy. “The success of the App Store and its impact on consumers has been 10 times faster and bigger than we expected. Kleiner Perkins and iFund companies have enjoyed an incredibly helpful and unwavering partner in Apple.”

Recent milestones for iFund companies include:

GOGII’s 5.5 million users have sent 2 billion messages through textPlus
ngmoco’s titles are installed on over one-third of iPhone OS devices and played 20 million minutes each day
Pinger launched 10 apps into the App Store Top 100 in a single month
Shazam’s 50 million worldwide users are tagging over 2 million songs per day
Booyah’s MyTown has over 1.6 million users doing 4 million location check-ins per day

The 11 applications available this week from iFund companies include seven games from ngmoco including We Rule, GodFinger and WarpGate, as well as Doodle Buddy and Star Smash from Pinger, textPlus from GOGII, and Shazam from Shazam Entertainment.

BoomTown will be hoofing it elsewhere today, so I am missing Yahoo’s search event, called SearchSpeak, at its Sunnyvale, Calif., campus this morning.

Thankfully, I was at the Silicon Valley Internet giant earlier this week, getting a grilling from CEO Carol Bartz, and was able to talk to both Prabhakar Raghavan, SVP of Yahoo Labs and Search Strategy, and new hire Shashi Seth, the company’s SVP of Search Products.

Seth came to Yahoo (YHOO) recently via a short stint at AOL (AOL), and before that, Cooliris and Google (GOOG).

Both talked about the items on today’s agenda–a six-months’ look back at Yahoo search innovations, its upcoming Olympics shortcut on the search page, and a new mobile search app that uses a kind of Etch-a-Sketch drawing technology–using fingers, not keywords–to help users find stuff.

While not quite ready for release, the app allows you to search by drawing a line or a circle around the area you want to search.

“There is still a lot of room for innovation inside of search and inside of these kinds of apps,” said Seth in an interview earlier this week in which he outlined again the recent Yahoo strategy that focuses more on context, location and relevant content than just search boxes.

Raghavan also noted that despite the pending outsourcing of search technology to Microsoft (MSFT) in the huge search and advertising deal Yahoo struck with the software giant, Yahoo could still compete in both user experience and relevance.

He had better be right, since new stats from comScore (SCOR) show continued declines for Yahoo in search, compared with gains for Microsoft’s Bing search service.

In any case, Yahoo presses on, and here is the blog Yahoo has posted about its progress in search, as well as a video on search:

Yahoo SearchSpeak from Yahoo Search on Vimeo.

Looking Back at Six Months of Yahoo! Search

The last six months have gone by in the blink of an eye for the Yahoo! Search team. Since the summer of 2009, we’ve launched an amazing amount of new improvements in Yahoo! Search to deliver a more personally relevant search experience. Now it’s even easier to find and explore what matters most to you. Here are some of the highlights:

All-new Yahoo! Search

On Sep 22, 2009, we launched a completely redesigned Yahoo! Search in multiple markets around the world. The new page design aligns the experience across our new Homepage, Mail, and the search results page. This dynamic and integrated experience better understands what you are looking for so you can get things done quickly on the Web.

By rebuilding much of the foundational code for the SRP (search results page) design and core functionality completely from scratch, we deliver a faster Search page with many exciting new features:

* SearchMonkey structured data: You can explore results from key sites and narrow results using different types of SearchMonkey structured data, making it easier to see richer results from an increasing number of sites.

* Search Scan, Safe Search, and Search Pad: You can quickly access search features that make people’s online lives safer and easier, including Search Scan/SafeSearch (which helps protect you from viruses, spyware, and spam while you search) and Search Pad, our note-taking and research application.

* Query assistance: We’ve extended our powerful query assistance into the left-hand column of the page to allow you to easily explore and discover concepts related to your query.

* Image and video search refiners: We also apply this same design framework to our Image and Video Search experiences, where the left-hand column provides powerful ways to explore the things you care about most; including travel destinations, music artists, movies, TV shows, and celebrities.

If you haven’t tried it yet, let us take you on our tour that explains all of the features we delivered with this new experience.

Structuring the Web

We launched Yahoo! SearchMonkey in May, 2008. Throughout 2009 we’ve continued to accelerate the adoption of structured data across the Web and empower developers to innovate in search. In May 2009, we shared with you the key milestones with Yahoo! Search BOSS and SearchMonkey; We have over 70 million enhanced SearchMonkey results viewed by users every day; we’ve also increased the adoption of RDFa structured data by 413 percent since October, 2008.

By August 2009, we had expanded our coverage for enhanced results to multiple structured object formats including Video, Documents, Games, Products, Local Businesses, Event, Discussions, and News.

Great Assistance across Yahoo!

In November 2009, we extended our Search Assist features from the Web search boxes to the search box at the top of nearly every property on Yahoo! The new features take you directly to the information you need, whether it is real-time stock quotes or movie trailers. This also includes enhanced search suggestions and ways to easily navigate to your Yahoo! property of choice.

Discover Breaking News on Yahoo!

Starting in November 2009, we began including relevant photos, videos, and tweets about a breaking news story within the Yahoo! News Shortcut on our Search results page.

Local Searches Made Easier

We’re focused on making it easier to search for local businesses. Starting in December 2009, we displayed more Yahoo! local business shortcuts when you search for a business, even if you don’t include your location in your query. We also began providing new functionality directly within the local shortcut to refine results by neighborhood or nearby city right on the search results page. This further enhances an already great shortcut that provides more of the information you care about most directly on the search results page, including ratings, reviews, photos, and directions.

Twitter in Web Search

In December 2009, we started integrating recent tweets from Twitter directly into our Web search results page when you search for buzzy topics. You can see tweets about newsy topics in the Yahoo! News shortcut. You can also see tweets about topics that may not be in news headlines on the bottom of the search results page.

Great Multimedia Search

Building on the great feedback we received, we added even more entertainment refiners within our Image and Video Search experiences. These new refiners help you explore your favorite TV shows and movies, celebrities, or the albums and songs from your favorites music artists.

By hooking into the “Web of Things,” we have created intelligent contextual refiners to narrow down your search intent intuitively.

Shashi Seth joins Yahoo! Search

Finally, a very exciting change for Yahoo! Search happened just last month when Shashi Seth joined us as the Senior Vice President for the Yahoo! Search Products team. We’re sure that Shashi will help us keep the ideas flowing as we continue to make Yahoo! Search better and incorporate Yahoo! Search into all Yahoo! products.

We’ve been working hard to help you find the information you want in one place when you use Yahoo! Search. We are focused on improving the Yahoo! Search experience, so check back often as we bring you more enhancements in the coming months.

Larry Cornett
Vice President, Consumer Products, Yahoo! Search

And here is a link to Yahoo’s blog on its Olympics search.

Today’s example: Shashi Seth, the one-time “monetization” boss at YouTube, who was most recently running sales at Cooliris, the video Web wall start-up. His new job: Senior vice president of global advertising products, reporting to Armstrong’s lieutenant (and Google vet, natch), Jeff Levick.

I thought Seth’s job title sounded a whole lot like that of Senior Vice President of Global Sales Development Erin Clift, whom AOL brought out to meet with reporters last week. But AOL folks tell me Clift is still there and has a much different role: She’s the “agency and market guru” and he’s a product guy.

Seth will be working out of AOL’s Silicon Valley outpost with new hire Brad Garlinghouse, who comes to AOL not from Google but via Yahoo (YHOO).

Here’s the release.

NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web,” said Jeff Levick, President of Global Advertising and Strategy at AOL. “As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”

“I’m grateful to have the opportunity to come to AOL as it moves toward becoming an independent company,” said Seth. “The company already has an incredible combination of scale and a suite of great advertising products and technology, and I’m looking forward to working with AOL’s talented team to build on this strong foundation.”

Seth will report directly to Levick from AOL’s expanding Mountain View offices, joining Brad Garlinghouse, who was recently appointed to lead AOL’s Communications efforts and lead the company’s West Coast AOL Ventures efforts.

Prior to coming to AOL, Seth was with Cooliris, where he was responsible for revenue generation and business development. At Google, Seth was responsible for building advertising products, exploring all monetization opportunities, and defining business models for YouTube. Before that, Seth was the Product Lead for Web Search at Google. Prior to Google, Seth was with eBay, where he was responsible for building and managing eBay’s successful APIs & Platform. He has also worked for the Gap, where he launched their online stores, and co-founded two startups. Seth started his career at NASA Langley Research Center, where he built flight simulators and avionics equipment. Seth holds a Bachelor’s degree in Mathematics and Statistics from the University of Kanpur, India, a Masters in Computer Applications from the University of Pune, India, and a M.S. in Computer Science from the University of Miami.

Internet navigation browser plug-in maker Cooliris, which lets users “see” media on the Web in a more visual manner, has gotten $15.5 million in additional funding from its investors.

The new round includes Kleiner Perkins, Cooliris’s initial investor, as well as DAG Ventures, the Westly Group and T-Mobile’s T-Ventures.

Cooliris had already received $3 million two years ago from Kleiner.

The Palo Alto, Calif.-based start-up is also releasing the latest upgrade to its 3-D “wall” software out of beta, which adds more online content from around the Web, including from social-networking sites like Facebook and from a user’s own hard drive.

The trend toward making the Web browser look like a television screen and navigating information more visually is increasing all over the Internet, from video services like Boxee to visually-oriented search services like Searchme.

“We’re trying to allow users to discover, navigate and consume more of the Web in the same amount of time, using visual means, than people do now through text links,” said Austin Shoemaker, Cooliris co-founder and CTO in an interview last week with BoomTown.

Launched last year with a plug-in called PicLens, Cooliris said that its software had been downloaded 10 million times and that it has three million active daily users. It also has a popular iPhone version of its software.

Here are two more Cooliris screenshots like the one above (click on any of them to make them larger):