3 posts and columns on Corebrand

10 Ways to Attract Women, According to Yahoo

in News on March 31, 2008 at 11:00 am PT

Survey: "I'm a Mac, You're a Dork" Campaign a Resounding Success

in News on March 31, 2008 at 12:50 am PT

According to the results of the 2007 CoreBrand Power 100 study (PDF), Microsoft (MSFT) has suffered significant erosion of its brand power since 2004. The software giant fell to No. 59 in Corebrand’s ranking of global brands for 2007, down from No. 11 in 2004. Why? The market research firm speculates that the decline could [...]

Survey: “I’m a Mac, You’re a Dork” Campaign a Resounding Success

in News on March 31, 2008 at 12:50 am PT

According to the results of the 2007 CoreBrand Power 100 study (PDF), Microsoft (MSFT) has suffered significant erosion of its brand power since 2004. The software giant fell to No. 59 in Corebrand’s ranking of global brands for 2007, down from No. 11 in 2004. Why? The market research firm speculates that the decline could [...]