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Lloyd Braun's Not Going to Take It Anymore: "I Am Not an Umbrella Thief" (and He's Not, Actually)

in News on December 19, 2008 at 10:16 am PT

There it was again–like the gnarly ghost of Christmas past–in the Los Angeles Times this week. But this time Lloyd Braun wasn’t going to take it anymore. The object of his ire was dropped right in the middle of a blog post about how Yahoo was “reversing its Hollywoodification” at its Santa Monica media unit offices. The piece also included old allegations from a devastating story in November of 2005 about Braun, which made him look like a digital version of Ari Gold from “Entourage.” Unfortunately, as BoomTown has found out, the bulk of those juicy anecdotes about him don’t actually check out. And therein lies a complex tale that still reverberates at Yahoo today.